May 2025 – Dec 2025 · 7 mos · Gujarat, India · On-site

• 1. Desgined and developed key marketing collaterals for Pre-Sales and site incident reporting formats for overall stronger Project Management.
• 3. Initiated a consultant network outreach program for new business development in the West India market for strengthening company's position in the market & amongst key decision influencers.
• 3. Building a sales funnel for an additional revenue stream for Product sales for PEB(Pre-Engineered Building)

May 2022 – Apr 2025 · 2 yrs 11 mos · On-site

• Category Strategy & Product Marketing: Led marketing strategy and execution for a total of 10+ new product launches across 3 categories and festive campaigns across key markets, driving visibility through channel-specific marketing content and activation frameworks.
• Channel Marketing: Developed and implemented a robust marketing framework for planning and decision making with 14 Modern Trade channel partners during product launches, key sales timelines and other collaboration opportunities.
• Promotional Campaign & Channel Partnerships: Regularly managed end-to-end content and branding campaigns with channel partners from concept to final approval, streamlining processes and ensuring brand consistency.
• Consumer Journey Enhancements (online): Spearheaded Online-to-Offline (O2O) initiatives to enhance customer experiences within OnePlus Exclusive Stores, leading to an additional lead generation channel.
• Co-Marketing and Experiential Projects: Executed experiential marketing projects -Large scale Product launches and new initiatives like ComicCon Mumbai and Bengaluru to align product marketing with target demographics and enhance category positioning through immersive customer engagements.

May 2021 – May 2022 · 1 yr · On-site

• Successfully launched 5 category line-ups (technology segments - 2K, 4K and QLED) across various price points and product KSPs by building compelling product stories, and determining product positioning and product-marketing strategies.

Aug 2020 – Apr 2021 · 8 mos · On-site

• Project Management: Tracked functional campaigns and performances across smartphones & IoT categories New
• Market Development: Undertook market-wise deep dive for driving growth in untapped market

Nov 2019 – Dec 2019 · 1 mo · Ahmedabad Area, India

Apr 2019 – Jun 2019 · 2 mos · Gurugram

• ▪Pitched a premium Japanese footwear brand to 20+ India’s largest retailers including Reliance Retail, Future Retail, Aditya Birla Retail, Shoppers Stop, Metro Shoes, and others
• ▪ Assisted an American special application motor manufacturing company in distributor partner search
• ▪ Prepared a competitor report of 9 companies for the company’s digital presence along with suggestions for improvement
• ▪ Designed and published case studies and infographics for the company’s various business profiles which attracted an increased 200% engagements