Jun 2017 – Mar 2019 · 1 yr 9 mos · Pune/Pimpri-Chinchwad Area

• ●Launching LBB Pune and managing and building the brand via events, partnerships, sales
• collaborations and user outreach
• ● Strategising, planning and managing content for Pune with a strong balance between fashion, food, travel, fitness, culture and other categories
• ● Discovering, reporting, writing and editing copies.
• ● Handling social media, curating engagement and growth posts and maintaining SEO for all content
• ● Keeping track of user generated content and interacting with users and influencers
• ● Managing the team and hiring for LBB Pune

Sep 2016 – Feb 2017 · 5 mos · Greater Delhi Area

• ● Strategising and creating digital content for brands such as Leonardo Olive Oil, Oxemberg, Havells Air Purifiers, Westside and Punjab National Bank

Nov 2014 – Aug 2016 · 1 yr 9 mos · Gurugram, Haryana, India

• ● Responding to and engaging with Zomato users, influencers in the community and restaurant owners to build a relationship and be the point of contact to ensure client and user satisfaction
• ● Communicate the Zomato brand to merchants and help them understand the Zomato ecosystem along with helping them with useful insights for their business
• ● Keeping an eye on all the user-generated content to maintain a high standard of user content via moderation as per community and company standards
• ● Keep the site clean of spam or fake content to ensure all is original and authentic
• ● Trained sales teams and moderators in non-English speaking markets globally for handling review objections from merchants and users
• ● Responsible for hiring, on-boarding & training. Mentored and trained 9 new joinees
• ● Gave weekly inductions to senior managers joining Zomato, regarding policies
• ● Managing blogger generated content for all international cities and content migration post the acquisition of Urbanspoon & Mechanist

Aug 2013 – Mar 2014 · 7 mos · Greater Delhi Area

• ● Worked on Nestlé brands NESCAFÉ Classic and Nestlé Baby & Me
• ● Initiated and executed advertising briefs for both brands
• ● Visited major markets for NESCAFÉ Classic to understand the consumer, the brand and its competitors
• ● Assisted in rebranding of Nestlé Baby & Me with the launch of its new packaging, TVC & Print campaigns

Oct 2012 – Mar 2013 · 5 mos · Greater Delhi Area

• ● Assisted Campus Promotions at colleges in Delhi, along with online promotions for NH7 Weekender Delhi 2012 and Norah Jones Live Concert 2013
• ● Worked on production for the NH7 Weekender and artist liaison assistant at the Norah Jones Live Concert

Dec 2011 – Jan 2012 · 1 mo · Greater Delhi Area

• ● Assisted client servicing managers of brands such as Blenders Pride, Fuel, Absolut Vodka & Royal Stag
• ● Conducted market research exercises for Royal Stag
• ● Conducted a brand audit for Fuel Vodka to measure the consumer’s reaction to the product and its advertisements

Jun 2011 – Apr 2012 · 10 mos · Greater Delhi Area

• ● Managing Head of Media Relations and External Partnerships, Department of Communication and Information Management
• ● Developed relationship management skills and a better understanding of barter partnerships

May 2011 – Jun 2011 · 1 mo · Greater Delhi Area

• ● As part of this Editorial apprenticeship edited manuscripts for books of genres such as fiction & art
• ● Reviewed the publishing feasibility of new manuscripts
• ● Researched illustrations & cover designs for books
• ● Assisted online advertising and promotion of books published and their launches

Oct 2010 – Nov 2010 · 1 mo · Mumbai Metropolitan Region

• ● Developed editorial skills while assisting the Editorial Team on articles
• ● Worked on the November, 2010 issue cover shoot

May 2010 – Dec 2010 · 7 mos · Greater Delhi Area

• ● Managed advertisement sales for the newspaper which brought in revenue
• ● Managed advertising and promotional activities for the newspaper
• ● Organised on-campus events