Andrea Boris Hipeco

CEO

Greater Paris Metropolitan Region, France7 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • Expert in cross-border retail leasing strategies.
  • Proven track record in asset value creation.
  • Leader in retail economics and tenant performance analysis.
Stackforce AI infers this person is a Real Estate Executive specializing in retail asset management and leasing strategies.

Contact

Skills

Core Skills

Leasing StrategyAsset ManagementRetail Real Estate StrategyAsset Value CreationCountry ManagementAsset AcquisitionP&l ManagementReal Estate InnovationRetail StrategyF&b StrategyF&b Real EstateReal Estate StrategyTenant Mix StrategyReal Estate Investment ConsultingLease NegotiationsSales

Other Skills

Team LeadershipPilotage opérationnel & maîtrise du P&LStratégie immobilière paneuropéenneLeadership international & gestion d’équipes transversesGlobal real estate strategyreal estate M&APortfolio OptimizationExpansion commerciale & stratégie de leasingGestion d’actifs & optimisation de portefeuilleNOI optimizationFinancial PlanningData-driven Decision Makingshopping center leasingretail economicstenant economic analysis

About

European retail real estate executive with 18+ years of experience across leasing, asset strategy and operational transformation. Currently leading leasing activities across multiple European markets while working at the intersection of retailer economics, capital allocation and long-term asset performance. Experienced in cross-border retail platforms, investor-oriented decision making, complex negotiations and pan-European operational coordination. Strong focus on translating tenant performance, catchment dynamics and operational realities into sustainable NOI growth and long-term value creation.

Experience

7 yrs 3 mos
Total Experience
1 yr 9 mos
Average Tenure
2 yrs 11 mos
Current Experience

Retail insights

Strategic Advisor

Feb 2026Present · 4 mos · Amsterdam · Hybrid

  • Advising on the intersection between retail economics, tenant performance and real estate value creation.
  • Supporting the development of analytical frameworks that connect several layers.
  • The objective is to help owners and investors better understand where value is created, where risk is building within retail portfolios, and how retail mix and leasing strategy influence long-term asset returns.
retail real estate strategyshopping center leasingretail economicstenant economic analysisretail mix strategyasset value creation+2

Multi corporation

Head of Leasing Europe & Director Leasing France

Jul 2023Present · 2 yrs 11 mos · Paris, Île-de-France, France · On-site

  • 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐋𝐞𝐚𝐬𝐢𝐧𝐠 𝐄𝐮𝐫𝐨𝐩𝐞 | 𝐑𝐞𝐭𝐚𝐢𝐥 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 | 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 | 𝐀𝐬𝐬𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 | 𝐂𝐫𝐨𝐬𝐬-𝐁𝐨𝐫𝐝𝐞𝐫 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬
  • As Head of Leasing Europe and Board Member for France, I lead the leasing and asset strategy for 160+ assets across 16 countries, with a total value exceeding €5 billion — including shopping centers, outlets, office assets, high-street, and standalone locations. I directly manage a pan-European team of leasing professionals and serve as a strategic partner to the CEO, supporting M&A activity, asset acquisitions/disposals, and long-term portfolio repositioning. I’m actively reshaping the asset strategy across markets to optimize WAULT, NOI, OCR, and value creation through performance-led leasing.
  • 🔹 Led the turnaround of the one investor's portfolio, reducing vacancy from 15% to 5% in under two years
  • 🔹 Avoided a €1M loss through strategic lease negotiation in a high-risk exit situation
  • 🔹 Developed scenario-based asset strategies with full P&L analysis to guide leasing and repositioning decisions
  • 🔹 Drove organizational transformation in the leasing function, increasing engagement, productivity, and cross-market alignment
  • 🔹 Advised on acquisition pipeline and M&A integrations, aligning leasing performance with investor expectations
Team LeadershipPilotage opérationnel & maîtrise du P&LStratégie immobilière paneuropéenneLeadership international & gestion d’équipes transversesAsset ManagementGlobal real estate strategy+5

Immofinanz ag

Expansionist & Operations Manager - Country Management Italy

Sep 2021Jul 2023 · 1 yr 10 mos · Milan, Lombardy, Italy

  • 𝐂𝐨𝐮𝐧𝐭𝐫𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐈𝐭𝐚𝐥𝐲 | 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 | 𝐑𝐞𝐭𝐚𝐢𝐥 𝐏𝐚𝐫𝐤𝐬 | 𝐎𝐏𝐄𝐗 & 𝐂𝐀𝐏𝐄𝐗 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 | 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐧𝐭𝐫𝐲 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲
  • Position left due to change in company ownership
  • Recruited by the COO to launch and lead Immofinanz’s operations in Italy following its acquisition by CPI Property Group. Built the Italian branch from the ground up — establishing business infrastructure, recruiting the full internal and external team (30+ people), and implementing the country-level asset and leasing strategy.
  • Led the acquisition and management of retail assets valued at €105M, achieving a +2% valuation increase within 8 months. Oversaw P&L responsibilities, including €2.5M in OPEX and €1.5M in CAPEX, while enhancing operational efficiency across all functions: Asset Management, Property Management, Center Management, and Business Development.
  • 🔹 Built the Italian subsidiary from scratch — including hiring, operations, and market entry
  • 🔹 Acquired 2 strategic retail parks in Northern Italy worth €105M; increased value by 2% in under a year
  • 🔹 Managed €4M+ in combined CAPEX/OPEX while streamlining cost and procurement systems
  • 🔹 Directed cross-functional operations across leasing, asset management, and development
  • 🔹 Cultivated a high-performing team culture focused on accountability, innovation, and long-term value
P&L ManagementCountry ManagementTeam LeadershipPilotage opérationnel & maîtrise du P&LStratégie immobilière paneuropéenneLeadership international & gestion d’équipes transverses+5

Unibail-rodamco-westfield

Senior Innovation Manager Retail Operations Europe

Dec 2019Sep 2021 · 1 yr 9 mos · Paris, Île-de-France, France

  • 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐚𝐝 | 𝐑𝐞𝐭𝐚𝐢𝐥 𝐀𝐬𝐬𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 | 𝐉𝐕 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐢𝐧𝐠 | 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 | 𝐄𝐒𝐆 & 𝐅𝐨𝐨𝐝 𝐂𝐨𝐧𝐜𝐞𝐩𝐭𝐬
  • Appointed to lead cross-functional innovation projects in real estate operations across the European portfolio of one of the world’s largest retail real estate companies (€53B AUM). Reported to the COO and collaborated closely with the CMO and regional leadership to develop and implement forward-thinking retail concepts and commercial strategies.
  • Focused on new product development, brand scouting, food & beverage strategy, and customer experience innovation — with direct impact on leasing, revenue growth, and asset differentiation.
  • 🔹 Co-authored and rolled out the "URW Big Move 5" guideline: unified strategy for retail mix, brand experience, design, and marketing across Europe
  • 🔹 Scouted new brands/startups for expansion into URW assets, advising on P&L structure and operational adaptation
  • 🔹 Led €7.6M joint venture with an F&B operator — 5-year IRR of 24%
  • 🔹 Initiated and delivered the first dark kitchen project in the URW portfolio — €2M capex, 56% IRR
  • 🔹 Developed and implemented the food strategy for a €1.5B mixed-use mall project (20% GLA F&B allocation)
Pilotage opérationnel & maîtrise du P&LStratégie immobilière paneuropéenneLeadership international & gestion d’équipes transversesF&B StrategyBusiness developmentReal Estate Innovation+5

Neinver

3 roles

Co-chairman Food&Beverage Europe - International Leasing Manager

Promoted

Jul 2018Dec 2019 · 1 yr 5 mos

  • 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐋𝐞𝐚𝐬𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 | 𝐅&𝐁 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 | 𝐍𝐎𝐈 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 | 𝐑𝐞𝐭𝐚𝐢𝐥 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 | 𝐏𝐚𝐧-𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐋𝐞𝐚𝐬𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩
  • Recruited to lead leasing strategy across Neinver’s European outlet portfolio and co-lead the transformation of the company’s Food & Beverage offering across all assets. Reported to the Head of Leasing Europe and collaborated with development, marketing, and asset management teams to reposition the tenant mix and optimize commercial performance.
  • Developed and implemented a 5-year F&B strategy based on data-driven risk analysis — resulting in a 20% increase in NOI per unit. Managed 400+ lease contracts across multiple jurisdictions, and led quarterly performance reviews with 450+ tenants using key operational KPIs (conversion rate, capture rate, inflow, avg. ticket) to drive sales uplift and experience alignment.
  • 🔹 Designed and implemented the group’s first Europe-wide F&B strategy, boosting NOI by 20% per unit
  • 🔹 Managed over 400 active lease contracts across the outlet portfolio
  • 🔹 Led cross-country transition of F&B operations, integrating leasing, brand, and marketing functions
  • 🔹 Developed performance dashboards and KPIs to guide retail performance improvement
  • 🔹 Co-chaired F&B real estate working group to future-proof the asset category within the group’s long-term strategy
Portfolio performance managementCross-functional Team LeadershipPilotage opérationnel & maîtrise du P&LStratégie immobilière paneuropéenneLeadership international & gestion d’équipes transversesGlobal real estate strategy+5

Member of quick reaction leasing international team

May 2018Dec 2019 · 1 yr 7 mos

Team LeadershipReal estate strategyLeasing strategyPortfolio OptimizationExpansion commerciale & stratégie de leasingGestion d’actifs & optimisation de portefeuille

Leasing Manager

Nov 2017Dec 2019 · 2 yrs 1 mo

  • Negotiate new leases and renegotiate existing one for 2 Outlet Villages in Italy;
  • Optimize the merchandising mix maintaining 100% occupancy for 2 years in a row;
  • Analysis of the main retail KPI's: capture rate, conversion rate, average ticket, items per ticket, dwell time to advise tenants and take proper actions;
  • Scout for new brands on the market and new business opportunities.
Team LeadershipLeasing strategyPortfolio OptimizationExpansion commerciale & stratégie de leasingGestion d’actifs & optimisation de portefeuilleReal estate strategy

Sonae sierra

Leasing Manager

Dec 2015Nov 2017 · 1 yr 11 mos · Milano, Italy

  • 𝐋𝐞𝐚𝐬𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 | 𝐓𝐞𝐧𝐚𝐧𝐭 𝐌𝐢𝐱 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 | 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐂𝐞𝐧𝐭𝐞𝐫 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 | 𝐁𝐮𝐝𝐠𝐞𝐭𝐢𝐧𝐠 &𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 | 𝐕𝐚𝐜𝐚𝐧𝐜𝐲 𝐑𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧
  • Managed and optimized the leasing strategy for a portfolio of 3 shopping centers in Italy, comprising over 350 retail units. Worked directly with the Italian Managing Director to execute asset enhancement plans, optimize tenant mix, and align leasing performance with asset repositioning and financial targets.
  • Drove leasing and re-merchandising strategies that improved NOI and footfall. Played a key role in business planning, budgeting, and the delivery of tailored leasing packages to support long-term asset value.
  • 🔹 Developed a new asset strategy for Vulcano Buono Shopping Center, achieving over 30% projected NOI growth
  • 🔹 Repositioned and leased multiple units across 3 centers, enhancing occupancy and category balance
  • 🔹 Aligned leasing and commercial planning with asset management goals and marketing strategy
  • 🔹 Managed relationships with key tenants and executed lease negotiations for national and international brands
  • 🔹 Contributed to budgeting and financial planning in collaboration with senior management
Tenant Mix StrategyFinancial Planningretail real estateNOI optimizationLeasing managementExpansion commerciale & stratégie de leasing+1

A.h.m. investimenti immobiliari

Director and Founder

Apr 2011Dec 2015 · 4 yrs 8 mos · Milano, Italia

  • 𝐋𝐞𝐚𝐬𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 | 𝐓𝐞𝐧𝐚𝐧𝐭 𝐌𝐢𝐱 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 | 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐂𝐞𝐧𝐭𝐞𝐫 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 | 𝐁𝐮𝐝𝐠𝐞𝐭𝐢𝐧𝐠 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 | 𝐕𝐚𝐜𝐚𝐧𝐜𝐲 𝐑𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧
  • Founded and led a boutique real estate investment advisory firm focused on high-street retail and mixed-use transactions in prime Italian markets (Milan, Rome). Advised private investors and luxury brands on acquisition and leasing strategies.
  • Notably contributed to the transaction of the Gucci flagship store in Via Montenapoleone (Milan) as part of the advisory team. Managed high-value leasing deals in Milan and Rome, supporting brand positioning and long-term asset value.
  • 🔹 Advised on flagship luxury transactions, including Gucci store in Via Montenapoleone
  • 🔹 Supported lease and acquisition strategies for Italian and international clients
  • 🔹 Oversaw full deal cycle: scouting, negotiation, due diligence, contract structuring
  • 🔹 Built a proprietary network of brokers, landlords, and private investors in high-street retail
High street retailPilotage opérationnel & maîtrise du P&LLease NegotiationsReal Estate Investment ConsultingExpansion commerciale & stratégie de leasingEntrepreneurial leadership+2

Mibar srl

Asset Manager - Property Manager

Jun 2008Apr 2011 · 2 yrs 10 mos · Milano, Italia

  • 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 | 𝐏𝐫𝐨𝐩𝐞𝐫𝐭𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 | 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 | 𝐌𝐢𝐥𝐚𝐧 & 𝐑𝐨𝐦𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐬 | 𝐀𝐬𝐬𝐞𝐭 𝐓𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐬
  • Worked on investment analysis and property portfolio management for a family-owned real estate firm. Focused on asset repositioning, lease management, and commercial strategy for mixed-use and retail assets in Milan.
  • 🔹 Managed lease renewals and negotiations across retail and office assets
  • 🔹 Contributed to investment feasibility studies and operational plans
  • 🔹 Worked closely with ownership to refine strategy, improve yield, and identify growth opportunities.
High street retailPilotage opérationnel & maîtrise du P&LLease NegotiationsReal Estate Investment ConsultingExpansion commerciale & stratégie de leasingEntrepreneurial leadership+2

Agenzia r.e.a. costruzioni e intermediazioni franch. tempocasa via venini– milano

Manager

Sep 2006Jun 2008 · 1 yr 9 mos · Milano, Italia

  • Fractionally selling of new building for builder. Research and acquisition of land for builder. Business plan for building. Manage customer database. Management of employees: one secretary and two sellers. Monitoring of the market area . Brokerage and assistance until the notarial deed . Lease of residential and commercial properties . Developing network of contacts and telemarketing.
SalesAbitazioni residenzialiLeasing strategyNegotiationTransazioni immobiliariExpansion commerciale & stratégie de leasing+1

Agenzia r.e.a. costruzioni e intermediazioni franch. tempocasa via venini– milanor

Real Estate Agent

Sep 2005Sep 2006 · 1 yr · Milano, Italia

  • Research and acquisition property. Manage customer database. Monitoring of the market area. Brokerage and assistance until the notarial deed . Lease of residential and commercial properties . Development networks.
Leasing strategyExpansion commerciale & stratégie de leasing

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