Aug 2020 – May 2021 · 9 mos

• Drove sales of customized courses for government exam preparations through digital marketing for an EdTech Company using social media, email, and push notification channels.
• Achieved increase in blog traffic from 80,000/month - 2 lakhs/month by incorporating SEO methods and Keyword research
• Identified key opportunities for paid promotions on social media and achieved an increase in engagement by almost 300%
• Setup tracking tools to analyze campaign performance & make improvements resulting in a 30% increase in page visibility
• Ran paid ads on Google, Instagram, and Facebook manager with a combined budget of close to INR 1 Lakh/month

Sep 2019 – Aug 2020 · 11 mos

• Responsible for social media marketing and creating blogs so as to market the product more effectively. Also, Involved with the social planning and product promotions.

Sep 2019 – May 2021 · 1 yr 8 mos

• Recognised paid promotion opportunities, boosting engagement by 300% and generating INR 2+ lakh via emails. Executed industry research to uncover prospects, providing precise, punctual updates on sales metrics and developments. Delivered INR 4 lakh in sales over 3 months for the newly launched educational technology product line and more. Offered strategic insights to optimise campaigns, improving product visibility and realising a 40% sales uplift. Acquired B2C clients via performance marketing, successfully broadening the lead pipeline and finalising conversions.

Apr 2019 – Aug 2019 · 4 mos · Gurgaon, Haryana, India

• Responsible for IT asset distribution and vendor management across 100+ offices in PAN India facilitating smooth workflow
• Onboarded 6 new vendors and coordinated with 11 vendors to manage all IT asset requirements for 3000+ employees
• Tracked & analyzed asset data of all employees which helped in preparing cost reports, purchase forecasts, and audit data
• Created daily, monthly, and ad-hoc MIS reports on asset allocations & vendor payments to manage the asset record

Apr 2019 – Aug 2019 · 4 mos

• Oversaw IT asset allocation and vendor coordination across 100+ sites, producing regular and ad-hoc MIS reports. Ensured timely IT asset delivery, collaborated with departments, and optimised workflows for efficient asset handling.

Jan 2018 – Jan 2019 · 1 yr · Gurgaon, India

• Part of sales operations team, responsible for service distribution and getting new clients for the tech-based solution provider
• Onboarded 12 new clients in 6 months to achieve a revenue of close to INR 1 Lakh
• Performed calling of 25+ clients daily to pitch company services & products and managed all product related queries

Jan 2018 – Dec 2018 · 11 mos

• Onboarded 12 clients in 6 months, secured INR 1 lakh revenue, and resolved product-related enquiries daily. Supported sales forecasting and planning, directly aiding target achievement and contributing to wider development. Identified valuable B2B and B2C leads, unlocking new avenues for effective cross-selling and customer expansion. Delivered INR 4 lakhs in sales over 3 months for an emerging educational technology market offering. Recommended improvements to marketing approach, significantly increasing brand visibility and raising sales by 40%. Attracted B2C prospects through focused performance campaigns, growing the pipeline, and completing sales conversions.