Virender Kumar

Performance Marketing Manager

Gurugram, Haryana, India12 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in Digital Marketing and Performance Ads.
  • Proven track record in revenue growth and campaign optimization.
  • Strong background in affiliate management and client success.
Stackforce AI infers this person is a MarTech professional with expertise in digital marketing and performance advertising.

Contact

Skills

Core Skills

Digital MarketingBusiness DevelopmentSales ManagementAccount Management

Other Skills

Performance AdsRevenue GrowthCampaign OptimizationCRM ManagementAffiliate ManagementSales OperationsCPI ManagementCustomer ServiceCampaign ManagementChinese LanguagePhotographyTravelBusiness StrategyStrategyCRM

About

> Chinese Language > Digital Marketing > Photography > Travel

Experience

12 yrs 4 mos
Total Experience
1 yr 6 mos
Average Tenure
5 yrs 2 mos
Current Experience

Truecaller

2 roles

Performance Ads

Oct 2022Present · 3 yrs 8 mos

Digital MarketingPerformance Ads

Consultant- Ads Operations

Apr 2021Oct 2022 · 1 yr 6 mos

Shareit technology

AM- Monetization

Jun 2020Sep 2020 · 3 mos · Gurugram, Haryana, India

  • > Working with DSP partners like InMobi, Affle,
  • Yeahmobi, Mobvista, and Appnext and responsible for
  • their revenue growth.
  • > Working with Direct clients like MPL, MTT, Pacific
  • Games, Nazara, Ace2Three, etc. and optimizing their
  • campaigns.
  • > Working on Affise and internal platform to scale up the
  • business.
  • > Managing Billing, number confirmation, KPIs, and simple
  • API integrations.
  • > Managing CRM accounts
  • https://www.ushareit.com/en/about.html
Revenue GrowthCampaign OptimizationCRM ManagementBusiness Development

Self

Head of Affiliates (Performance Business- Mobile)

May 2018May 2020 · 2 yrs · New Delhi Area, India

  • + On-boarding new affiliates, direct clients and agencies
  • + CPI, CPA, CPL, CPS, CPFT and Smartlinks- Demand and Delivery
  • + Direct clients and agencies: Alt Balaji, ZEE5, Rapido, Dunzo, OYO, Nord VPN, Daily Hunt, Myntra, Omega, GroupM, etc.
  • + Worked on Appsflyer, Singular and Branch reports along with optimization of direct campaigns.
  • + Managing ROI and revenue growth
  • + Customer/Client Success
  • + API Integrations
  • + SSPs and DSPs
  • + Video: VAST & VPAID Tags
Affiliate ManagementCampaign OptimizationBusiness Development

Cake (getcake.com)

Account Manager

Nov 2017Apr 2018 · 5 mos · Gurgaon, Haryana, India

Airpush, inc

Account Manager

Sep 2016Nov 2017 · 1 yr 2 mos · Bengaluru, Karnataka, India

  • Working on Sales and Operations of:
  • > CPI Publishers (supply) on Hasoffers
  • > CPI Publishers (supply) on Affise
  • > Video Publishers (supply) on LKQD
  • > CPM Publishers (supply) on Airpush's Intranet
  • Ranked #2 in the 2014 Forbes list of “Most Promising Companies” and winner of the “Top Innovator in Advertising Data” award at the 2014 DataWeek Conference, Airpush is on a mission to redefine mobile advertising. More than 150,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets.

Optimise

Senior Executive- Affiliate Management

Nov 2015Aug 2016 · 9 mos · Gurugram, Haryana, India

  • Business Development, Customer Service and Account Management for CPI and VAS campaigns- Advertisers and Publishers (Worldwide)
  • About Optimise India:-
  • We help you optimise your affiliate marketing to deliver more high-quality sales than rival networks. We’re renowned for the quality of our hand-picked affiliate network and the breadth and depth of our premium advertisers. We focus on engaging with the right kinds of customers, using extensive publisher reach to match diverse advertisers’ products with touchpoints throughout customers’ buying journeys, on both desktop and mobile.
Sales OperationsCPI ManagementSales Management

Svg media pvt ltd

Senior Associate

Jan 2015Sep 2015 · 8 mos · Gurugram, Haryana, India

  • Working with Chinese advertisers and agencies on day to day basis in order to receive new offers/ad campaigns to run on our publishers.
  • Handling CRM, Tyroo Central, Tyroo Central Ticketing system, day, month & quarter wise revenue report, closing purchase with delivery team and managing accounts.
  • On boarding new advertisers and publishers from China and Korea.
  • Helping Tech team for Integration of China's publishers and getting them on-board.
  • Tyroo is a part of SVG Media Group that was established in 2006. Headquartered in New Delhi, the company is leading Global Mobile User Acquisition and Monetization Platform.
  • Tyroo runs Native technology platforms that enable Consumers to discover products and services. Our Partners use our products to offer Native experience and understand behavior of audiences in emerging markets; we are leader in monetization on commerce-oriented actions.
  • Tyroo delivers 20 Billion + ads every month to consumers across 15 focus markets with physical presence across Delhi, Singapore, Jakarta, Dubai, Bangalore, Mumbai and expanding across the world.
Business DevelopmentCustomer Service

Dion global solutions ltd

Business Research Analyst (on Contract)

Oct 2013Jan 2015 · 1 yr 3 mos · Noida, Uttar Pradesh, India

  • Dion is a global financial technology company. We provide a broad range of solutions that meet specific business needs across the financial markets.
  • We draw on our presence across the markets, the depth of our global expertise and the breadth of our product development resources to serve the specific and localised needs of financial institutions.
  • We work closely with our clients to ensure they have the solutions they need to support their business now and secure it for the future. Whether it is workflow, architecture or hosted solutions, we have a flexible, responsive and collaborative approach that takes the pain out of financial services software. No fuss, no drama: just a commitment to adding maximum business value through technology.
CRM ManagementCampaign ManagementAccount Management

Oracle india pvt. ltd.

Financial Analyst

Jan 2011Sep 2013 · 2 yrs 8 mos · Bangalore

  • Financial Analyst for Chinese and Taiwanese Language (in GFIC) at Oracle India private Ltd (from Jan. 2011-Sep. 2013)
  • As GPO’s (Global process owners), Engaged in administration of global customer database for Oracle, which caters end to end financial data for all the downstream processes.
  • GFIC team is instrumental in creating the customer’s financial information in the oracle database and enforcing the global standards for business practices and is responsible for ensuring the data quality in Trading community Architecture (TCA registry) of the Oracle E-Business Suite Bundle.
  • Application testing of service portal, My Help, OFSS (Oracle Financial Services Software) and UAT (User Acceptance Testing).
  • Handling Legal name change procedures for the Partners and End users.
  • Notifying AR, PA, Credits and Collections to use the appropriate customer name & number for further data invoices, funding and collection queries.
  • Work flow management & work allocations which includes team management and Queue as well.
  • Updating the process documentations as and when changes in the process with GPO’s approval.
  • Handling Tax procedures for the Partners and End users.
  • Worked closely with IT team in development of mapping tools which has enabled the ability to support data migration of the acquired companies in an expedited manner with higher quality.
  • 1) Conducting process update session and presenting process work flow on monthly basis.
  • 2) Assigning work to all team members and handling the team in the absence of TL.
  • 3) Doing the testing for Oracle’s new applications version.
  • 4) Resolve the Service Requests of China and Taiwan.
  • 5) Audit on a monthly basis.
  • 6) Training the new hires and conducting the testing sessions.
  • 7) Finding and matching duplicates. Merging of the 2 or more duplicates customers with CDM (Customer Data Management) Team.

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