Anurodh Kumar

CEO

Delhi, India10 yrs 3 mos experience

Highly Stable

Key Highlights

Led ecommerce growth for major UAE brands.
Achieved significant revenue growth in television category.
Founded a successful B2B ecommerce platform featured on Shark Tank.

Stackforce AI infers this person is a B2C Ecommerce Growth Leader with expertise in marketplace management and operations.

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Skills

Core Skills

Ecommerce StrategyMarketplace ManagementP&l OwnershipBusiness DevelopmentOperations ManagementLogistics Optimization

Other Skills

Pricing & Promotion StrategyCategory ManagementAmazon Marketplace ManagementNew Market EntryB2B EcommerceCost Reduction ManagementRemote Operations StrategiesMarketplace Business ModelProduct Launch StrategyPaid-to-Organic Growth StrategyPortfolio ManagementOmnichannel StrategyLarge Format Retail (LFR)Modern Trade PartnershipsChannel Expansion

About

I’ve spent the last few years working closely with ecommerce businesses in the UAE, mostly around marketplaces and D2C. A lot of my work has been on Amazon UAE, Noon, and similar platforms, where the real challenge is not just growth, but keeping costs, margins, and operations under control. I don’t look at ecommerce as just ads or listings. Most of my role has been about taking business decisions — what to scale, what to slow down, where money is leaking, and how growth can actually turn into profit. I’ve handled GMV and P&L calls, managed large marketing budgets, and worked closely with fulfilment and logistics teams when scale starts breaking things. My background is a mix of large brands, fast-moving startups, and founder-led businesses. That’s helped me stay practical. I’m comfortable getting into details when needed, and stepping back to look at the bigger picture when decisions matter. I care more about building stable, repeatable ecommerce businesses than chasing short-term spikes. I work best in roles where ownership is clear and outcomes matter.

Experience

10 yrs 3 mos

Total Experience

3 yrs

Average Tenure

1 yr 2 mos

Current Experience

Entirety ventures pvt. ltd.

Senior Manager - Ecommerce & Digital Growth (UAE Projects)

Apr 2025 – Present · 1 yr 2 mos · United Arab Emirates · Hybrid

Leading end-to-end ecommerce growth for UAE-focused brands across marketplaces and D2C channels
Owning performance on Amazon UAE, Noon, Namshi, and Carrefour, covering revenue, visibility, and
conversion
Managing AED 10M+ digital marketing spends across marketplace ads, Google, and Meta with ROAS and
margin focus
Driving business-led growth decisions by balancing paid scale, organic demand, and fulfilment costs
Working closely on logistics optimisation, 3PL management, SLA control, and delivery performance
Improving unit economics through tighter cost control, smarter promotions, and operational efficiencies
Supporting regional expansion planning and leadership decision-making for UAE ecommerce businesses
Delivering sustainable topline growth while maintaining long-term profitability and scale readiness

Marketplace ManagementPricing & Promotion StrategyEcommerce Strategy

Super plastronics pvt ltd

Category Manager - Television (Ecommerce & Retail)

Nov 2023 – Mar 2025 · 1 yr 4 mos · Delhi, India · On-site

Owned end-to-end ecommerce P&L for a large television portfolio
Contributed to ₹550 Cr → ₹950 Cr revenue growth (1.7×) through category and marketplace expansion
Led 10+ product launches and 1 new brand launch, covering pricing, positioning, and GTM
Improved demand efficiency using Meta Ads, AMS, Flipkart Ads, and Google Ads, increasing organic
revenue mix from ~40% to ~70%
Closed Large Format Retail (LFR) partnerships with Croma and Reliance Retail, adding ~20% incremental
business growth
Coordinated with international brand teams on launches and scale plans

Category ManagementAmazon Marketplace ManagementEcommerce StrategyP&L Ownership

Dug dug sawari

Founder & CEO – Marketplace Growth, Operations & Business Development

Mar 2020 – Aug 2023 · 3 yrs 5 mos · Delhi, India · On-site

Built and scaled a B2B ecommerce platform to ₹150+ Cr revenue
Enabled direct manufacturer-to-retailer sourcing for MSMEs
Partnered with 20+ semi-government bodies and 50+ SMEs to unlock new business channels
Designed a scalable EV-led logistics model (first-of-its-kind in Indian FMCG trade)
Led fundraising and investor pitches with Sequoia Capital, Tiger Global, and 100xVC
Featured among Top 100 Indian Startups; pitched on Shark Tank India

New Market EntryB2B EcommerceBusiness DevelopmentEcommerce Strategy

Uber

Manager – Operations & Logistics

Sep 2015 – Jan 2020 · 4 yrs 4 mos · India · On-site

Joined as Consultant; progressed to senior operations leadership role
Managed large-scale city operations and last-mile logistics
Part of UberEats launch and scale-up in North India
Built ops programs to cut undelivered trips, ease cash reconciliation, and simplify driver onboarding &
training
Supported UberEats–Zomato merger transition, gaining exposure to M&A-led operational restructuring

Cost Reduction ManagementRemote Operations StrategiesOperations ManagementLogistics Optimization