Aug 2024 – Jul 2025 · 11 mos

Jan 2021 – Sep 2024 · 3 yrs 8 mos

Nov 2018 – Dec 2020 · 2 yrs 1 mo · Bengaluru, Karnataka, India

• Streamlining and implementing UX process as part of the product development pipeline
• Brainstorming, Competitive and Domain Analysis, Paper and digital prototyping, Internal testing across functions, Implementation and development.
• Working with project stakeholders closely to understand project scope and vision
• Delivering high fidelity prototypes with detailed player’s journey and edge cases
• Heuristics Evaluation for existing systems and Revamp
• Consumer Insight Study
• User testing with low and high fidelity prototypes
• Feature documentation and analysis post-release to highlight what went wrong and the next steps

Sep 2016 – Oct 2018 · 2 yrs 1 mo · Bengaluru Area, India

• Worked as a Graphic User Interface designer in TIZEN mobile segment at Samsung R&D Institute. Here the major focus is on the mid and bottom of the pyramid in terms of User's lifestyle, aspirations, goals and needs. In the scenario, where users are switching from feature phones to smartphones, the challenge lies in making the first time smartphone experience as smooth, simple, understandable as possible. Basically a hassle free communicating device that aids the user in daily routine . It includes:
• Working with team of UI designers and researchers to understand the scenario.
• Converting wire-frames into visually appealing interfaces, keeping end user in mind.
• Interacting with developers time to time to understand the feasibility of any application until the delivery of end product including prototype testing.
• Following design practices like User research (lifestyle, behavior, attitude, aspirations, goals) and analysis, Brainstorming, affinity mapping, Market research, competitive study, Trend research.
• I was involved in the Z4 smartphone's visual language, where our focus was on simple and user friendly GUI.
• My Galaxy: Service Design, Entertainment and Upgrade services for Samsung users
• An In-built app for Samsung users, where they have access to services like movies, cabs, travel, coupons, care etc and can enjoy a great collection of videos and music.
• Recently the app has been revamped, where our major focus was on making it trendy, fun, engaging and accessible.

Jan 2015 – Aug 2016 · 1 yr 7 mos · Chennai

• Worked as a color, finish and graphics designer. My core responsibilities were: Trend research and analysis, Market- competitive study, User interviews and field research. Starting from design brief, followed by conceptualization, working with engineers, with workers in plant throughout the stages of Visualization and execution. In terms of R&D, came up with new finishes for colors and surfaces, along with showcasing the color palette of the coming season. I have worked on the colors and finishes of BSA Ladybird, BSA Champ and Hercules roadsters range.

Dec 2012 – Jun 2013 · 6 mos · Bangalore

• Elegante' - A collection of handmade banana fiber paper lamps inspired from the art of origami.
• It included: understanding the medium- paper, market research, consumer research, trend research, competitive analysis, sketching, Rapid prototyping in terms of creating the whole range of wall, floor and ceiling lamps.
• Designed a self directed manual for the user that describes the product installation, usage and care instructions.

Jun 2011 – Dec 2014 · 3 yrs 6 mos · Gandhinagar

May 2009 – Jun 2009 · 1 mo · New Delhi

• As visual designer in Triton Communications, worked on Delhi government projects that involved ad campaigning, poster designing.
• Logo identity for kids brand
• Ad illustrations for the shoe brand Red Chief