Mar 2023 – Present · 3 yrs 3 mos · Bengaluru, Karnataka, India

• One of the founding PMs in Zepto, Built AOV + Frequency Growth , Pricing and Promotions charters from scratch.
• Consumer Strategy (AOV & Frequency Growth charters):
• Drove consumer activation, retention, and up-gradation by delivering personalized shopping experiences across the Funnel showing right product (recommendations) at right value (AI / ML algorithmic pricing)
• Launched Cross-sell Recommendations (item–user) using a Prod2Vec model with personalized offers across the shopping journey, increasing units/order by X%, and AOV by ₹Y.
• Developed Ads-integrated use-case level personalized promotions across customer journey, activating new intents, reactivating dormant users, resulting in $XM+ annual revenue.
• Engineered AI/ ML pricing application using Multi-Armed Bandit model, balancing exploration and profit in the process. delivered annual profit uplift of $XM while maintaining stable conversion.
• Merchant / Partner Portal :
• Built the Vendor facing promotions platform, portal managing full discount lifecycle; collaborating with 15+ teams & multiple CXOs, drove GTM for 10K+ brands, and accelerated $XM+ annual cash flow, ₹Y/order cost savings.
• Pricing & Promotions:
• Defined Zepto’s complete Pricing & Promotions Charter from the ground up, driving a 2+ year roadmap, otimizing the topline and bottomline growth of zepto. have built
• Pricing Optimisation engine (AI/ML)
• Brand Promotions input portal
• Price Experimentation and guardrail systems
• Regulatory compliant workflows
• Pricing Anomaly layers
• Upselling & Cross-selling