Mar 2017 – Jul 2021 · 4 yrs 4 mos

• I lead a small, crafty team that creates content, digital campaigns, and event experiences to provide a detailed look into what it's like to work at Atlassian.
• We're responsible for developing the strategy and talent brand narrative to support the growth of Atlassian's talent brand globally.
• Our focus is on finding the best ways to bring the Atlassian story to life whether that's through video, writing, or face-to-face engagement. We work with a variety of partners to bring these efforts to life.

Jan 2015 – Mar 2017 · 2 yrs 2 mos

• Building a brand is hard work, but it's pretty fun too. My goal is to create campaigns that start to establish Atlassian as a household name and convince some of the best people in the world to join our ranks.
• Working together across multiple departments, our team creates compelling stories about the Atlassian brand and delivers those stories to the masses. We also work together to make sure we don't work too hard.
• Along the way to building a world class brand, there's a lot to get done; from developing strategy to updating content and everything in between. Luckily, wearing many hats has always been pretty exciting to me.

Jun 2013 – Jan 2015 · 1 yr 7 mos · San Francisco, CA

• Develop and produce comprehensive advertising, retail, and digital campaign tools for the annual US launch of Just Dance
• Manage marketing plan including budget, creative, and implementation for digital content add-ons associated with the title
• Set marketing strategy and define product positioning for a collection of Hasbro licensed video games including Monopoly, Risk and Trivial Pursuit
• Develop web properties including owned website, banner creative and social content working cross-functionally with internal and external partners

Jan 2013 – Jun 2013 · 5 mos

• Set mid‐term and short‐term marketing strategy and align with senior management team to achieve outlined KPI’s including sales growth, brand consideration, and brand perception
• Develop and produce comprehensive advertising, retail, and digital campaign tools for all key running initiatives
• Communicate category marketing strategies to local teams in Asia, Europe, Latin America, and North America
• Manage relationships with multiple agency partners across innovation, PR, social media, advertising, and digital projects
• Plan and manage seasonal production budgets for all running communications needs

Mar 2011 – Dec 2012 · 1 yr 9 mos

• Develop and produce comprehensive advertising, retail, and digital campaign tools featuring professional athletes including Peyton and Eli Manning to support key products ZigTech and RealFlex
• Helped to achieve 11% growth for the men’s sport business in 2011
• Responsible for new product naming and positioning across the men’s sport business
• Execute seasonal photo shoots to ensure brand and product imagery is consistent with brand standards
• Communicate category marketing strategies to key teams in Asia, Europe, Latin America, and North America

Jan 2010 – Feb 2011 · 1 yr 1 mo

• Worked cross‐functionally with product marketing, communications, and legal teams to develop comprehensive product positioning toolkits to support key women’s initiatives including EasyTone
• Helped to achieve record growth of over 50% for the Reebok business in 2010
• Developed and implemented best practices and competitive insights sharing process to encourage consistent worldwide information exchange
• Identified seasonal product stories based on forecasts and managed delivery of marketing tools from briefing to final delivery
• Managed EasyTone global campaign ambassador contracts and working relationships across retail, advertising, and PR shoots

Jun 2008 – Jan 2009 · 7 mos