Apr 2022 – Apr 2024 · 2 yrs · Bengaluru, Karnataka, India

•  Heading Sales Strategy for Test Prep (BEP) Segment, responsible for 700 team members delivering 150 Cr Revenue
•  Managing the P&L with ownership for Sales Cost, Revenue, Collection & Lead to Sale Efficiency
•  Funnel Management delivering INR 50000 Revenue per Associate per week
•  Owning Recruitment & Onboarding for expansion from 350 to 600 Associates as per AOP along with delivering targeted revenue
•  Collaborating with Category Teams on organic lead generation/engagement routes, Monetizing BYJUs IAS Youtube

Mar 2020 – Apr 2022 · 2 yrs 1 mo

• Leading the channel expansion of Asian Paints into Décor Categories ( Fabric ) with the turnover of 110 Cr in the launch year itself
• Driving strategy and execution of the flagship Experience Center : Beautiful Homes ; Business Turnover of 100 Cr
• Responsible for Asian Paints’ diversification into décor Categories : Kitchen, Bath, Furniture, Fabric, Lights, Flooring
• Leading the Retail Design Innovation, Value Engineering & driving the PMC: CBRE on the construction of Beautiful Homes
• Handling the Marketing spend of 50 Cr towards Store Promotion and retailing plans
• Leading a team of 100 direct & indirect employees to drive Construction and Operations with best in class consumer experience

Mar 2018 – Mar 2020 · 2 yrs

• Brand Custodian for the product portfolio under Apex & Ultima, with turnover of 3500 Cr, contributing 20% to company’s topline
• Launched a Line Extension APEX SHYNE to rejuvenate the parent brand APEX involving 360 plan closing year with 6000 KL
• Led & Executed Ultima Protek National TVC “ Lamination wala Exterior Paint “ featuring Ranbir Kapoor
• Launched 3 Regional TVCs with 360 Campaign for Kerala, Andhra Pradesh & TN backed with consumer research
• Leading Marketing initiatives in the targeted markets tailored as per regional requirement post stakeholder & competition analysis
• Closely work with B2B Sales team for liasoning the customized requirements for niche customers in coordination with R&D
• Monitoring & Managing Marketing Spend of 28 Cr for regional promotions and activations for brand building & new launches

Mar 2016 – Mar 2018 · 2 yrs

• Managing one of the most complex depots of North India, the largest depot of Competition Company in the country. 400+ Dealer
• Network with 160 in Local and 140 in UpCountry. Team of 6 TSO, 1 SSO, 2 CO, 10 off Roll Sales Representative, 33 Godown Staff
• Drove Lucknow unit to be the fastest growing unit in North (first time ever)2016-17, closed at 140 Cr by value and 11500 kl by volume
• Reported Market share gain both in upcountry and Lucknow city market, above CAGR growths across product categories
• Ensured highest growth in the new products – Smartcare, Nilaya, Adhesive in the region UP East & Central
• Delivered an OCT>90%, through timely dealer servicing and optimum sales forecasting along with Schedule Dispatch.
• Maintaining appropriate wholesale/retail mix in upcountry market, driving dealer profitability agenda in identified clusters

May 2014 – Mar 2016 · 1 yr 10 mos

• Head the Regional Marketing Arm for Asian Paints in the Region : UP West and Uttarakhand. Responsible for driving :
• 1. Developing Market for Focussed Products in the region (High End Wood Finishes, Wallpaper)
• 2, Managing demand planning for the focused products in coordination with Marketing and Supply Chain
• 3. Upgrading stakeholders to better usage of services that aid in the customer's experience
• 4. Coordinate with Retail Unit Heads to deliver marketing objectives as per the need of their units.
• 5. Implementing year long agenda for enhancing consumer experience at the top tier retailing paint showrooms.
• 6. Coordinating with Marketing Agencies for rolling out BTL activities as per the local requirement.

Apr 2013 – Jun 2013 · 2 mos

• Title: Promoting Application System in Exterior Painting – Understanding stakeholder behaviour in UP(West) and UK
•  Categorized stakeholder behaviour in terms of their acceptance to basecoats of Asian Paints vis-à-vis Competition
•  Analysed the dealer promotion schemes, consumer promotions and competition landscape of topcoats and basecoats
•  Recommended a holistic plan to increase Exterior Primer sale in this low involvement category

Jun 2010 – Jun 2012 · 2 yrs · Gurgaon, India

• Led the Project “Smartbytes .which is generating a revenue of Rs.10 million per month over and above the usual Broadband Revenue.Was awarded Silver Award for the same .
• Analysis of RFP for Packet Core and LTE network .
• Data Analysis used to mobilize the stacked up Antenna Inventory at various circles and recommended Innovative Solution for the same.
• Part of Strategy making and planning team of LTE project .
• Involved in preparation of AOP (Annual Operating Plan) for the New Bandwidth Augmentation in the Broadband Domain .
• Involved in planning and deployment of Next Generation Equipments for Broadband Network.

Jul 2009 – Dec 2009 · 5 mos

• Universal Vocal Remover
• With On stage Singing Reality Shows catching up like Wild fire in India,everybody likes
• to cook his own song.This project is just a way of making that come true.I tried to
• actually look for ways that can rip the vocals off the song and give you just the
• instrumental part.I studied various Codecs in Stereophonics and .wav gave the best
• results.Few clips gave Fabulous results.Panning,Spectral Analysis and Multitracking
• were few of the characteristics I observed, I tried to find out the glitch in the existing
• conventional method of vocal Removals and suggested alternate ways for the same.