Suparna S

Digital Marketing Specialist

Bengaluru, Karnataka, India3 yrs 2 mos experience

Key Highlights

  • Expert in data-driven performance marketing strategies.
  • Proven track record in lead generation and audience expansion.
  • Strong foundation in content marketing and community engagement.
Stackforce AI infers this person is a Performance Marketing Specialist with expertise in B2B and B2C digital marketing strategies.

Contact

Skills

Core Skills

Performance MarketingDigital MarketingContent Marketing

Other Skills

Advertising CampaignsAnalytical SkillsMarket AnalysisA/B TestingGoogle AnalyticsMentorshipSocial MediaLinkedIn MarketingLinkedIn AdsFacebook AdsClient RelationsBusiness Relationship ManagementPaid Social Media AdvertisingSearch Engine Optimization (SEO)Programmatic Media Buying

About

Marketing today isn’t just about campaigns. It’s about connection, clarity, and measurable impact. I thrive at the intersection of performance, product, and brand marketing. With hands-on experience across B2B tech and consumer brands, I craft strategies that merge creativity with analytics - turning insights into meaningful growth. At POP, I contribute to performance initiatives that transform social platforms into acquisition and engagement engines. My focus lies in data-driven targeting, creative testing, and cross-channel optimization to drive measurable business outcomes. Previously at Ideas2IT Technologies, I helped shape full-funnel marketing strategies across Google, LinkedIn, Bing, and Meta - building awareness, generating demand, and improving conversion rates through consistent experimentation. Earlier, at Scale It Right, I developed a strong foundation in content marketing, community building, and client engagement, learning how authentic communication drives real relationships and brand loyalty. Armed with a Bachelor’s in Business Administration from Bangalore University and certifications in Google Ads, Digital Marketing, and the Google DigiPivot ’24 program, I bring both strategic understanding and technical fluency to every project. I’m passionate about helping brands tell better stories, build stronger identities, and achieve scalable growth - whether through ads, content, or brand strategy. If you’re looking to strengthen your marketing ecosystem or explore new growth channels, let’s connect and discuss how data-backed creativity can move your brand forward.

Experience

3 yrs 2 mos
Total Experience
8 mos
Average Tenure
--
Current Experience

Pop

Performance Marketing Executive

Feb 2025Oct 2025 · 8 mos · Bengaluru, Karnataka, India · On-site

Advertising CampaignsAnalytical SkillsPerformance Marketing

Google

Google DigiPivot 24' Cohort

Aug 2024Dec 2024 · 4 mos

  • Selected among top 8% of applicants for the program, an elite digital marketing upskilling initiative that resulted in successful career upskilling, featuring mentorship from Google, HUL, and ISB industry leaders.
  • Digipivot is a highly selective, Google-sponsored, immersive virtual program that aims to upskill high-potential Indian women in Digital Marketing.
  • Successfully completed 80+ hours of curriculum across the Fundamentals of Digital Marketing from ISB, Ads Products and AI from Google and Career Intentionality from Avtar.
Google AnalyticsAdvertising CampaignsDigital Marketing

Ideas2it technologies

Performance Marketing Executive

Feb 2024Jan 2025 · 11 mos · Bengaluru, Karnataka, India · On-site

  • Established a consistent weekly lead pipeline, growing leads multifold in six months.
  • Expanded the target audience by 32% for a key offering using market analysis and audience research.
  • Used A/B testing to fine-tune and scale optimized campaign flows resulting in ROI boost across campaigns through data-driven strategies.
  • Collaborated with outbound, sales, and cross-functional teams for seamless campaign execution.
  • Provided monthly and quarterly performance reports to inform and guide executive decisions.
Digital MarketingAdvertising CampaignsPerformance Marketing

Scale it right

Marketing Content Specialist

Jan 2023Jan 2024 · 1 yr · Bengaluru, Karnataka, India · On-site

  • Acquired by Ideas2IT Technologies.
  • Improved Ad Score and auction statistics with optimized budgets on Google Ads.
  • Increased global lead count by 27% through LinkedIn Ads for a cybersecurity client.
  • Reduced CPL by over 20% on Facebook Ads while improving lead quality.
  • Achieved 1.33X ROMS for a corporate gifting client and 1.18X ROMS for a SaaS client.
  • Boosted social media engagement by 60% and tripled follower count for a live commerce brand.
  • Enhanced marketing effectiveness by tracking and refining strategies using Google Analytics.
  • Designed and launched content calendars and graphics, improving engagement metrics across platforms.
Social MediaLinkedIn MarketingContent Marketing

Zeitgeist retail pvt. ltd. (zrpl)

2 roles

Relationship Manager

May 2022Dec 2022 · 7 mos · Bengaluru, Karnataka, India

Client RelationsBusiness Relationship Management

Relationship manager intern

Dec 2021May 2022 · 5 mos · Bengaluru, Karnataka, India

  • Customer Acquisition & Engagement

Education

Indian School of Business

DIGITAL ADVERTISING STRATEGIES

Sep 2024Dec 2024

New Horizon College of Engineering

Bachelor of Business Administration - BBA

Jan 2017Jan 2020

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Suparna S - Digital Marketing Specialist | Stackforce