Apr 2024 – Jan 2026 · 1 yr 9 mos · Delhi, India

• Led a high-calibre cross-functional team across marketing, product, technology, and customer care; scaled net revenue from ~₹23 Cr to ~₹85 Cr ARR through disciplined execution across all growth levers.
• 1. Orchestrated and closed a Shark Tank India deal, using it as a catalytic brand inflexion point to drive awareness, trust, and performance across marketplaces and D2C
• 2. Drove and supported a USD 4M Series A raise from BOLD L’Oréal and ULV, anchored in a clear category thesis, sharp metrics, and an institutionally ready growth story.
• 3. Built and codified the Arata brand and founder brand architecture
• 4. Designed and deployed an in-house AI-led creative and business transformation stack
• 5. Set up an in-house content engine studio
• 6. Delivered 71% new-to-brand mix and 40 percent+ retention via full-funnel acquisition and lifecycle automation; sustained 5 percent+ CVR with a healthy AOV.
• 7. Created customer delight workflows to hold 87% NPS
• 8. Led the organisation-wide ISO 27001 compliance programme, aligning security, data, and process rigour with enterprise-grade expectations.
• 9. Lead talent acquisition, recognition, and nurturing programmes

Oct 2023 – Mar 2024 · 5 mos · Delhi, India

• Worked with the founders to build momentum for business growth. Started to set the foundation to grow from 23cr to 80cr ARR

Feb 2024 – Present · 2 yrs 3 mos

Aug 2023 – Jan 2026 · 2 yrs 5 mos

Oct 2021 – Oct 2023 · 2 yrs · Gurugram, Haryana, India

• Helped scale a purpose-led petcare brand from ~₹180 Cr to 300 Cr+ by expanding channels, stores, services, and product lines, while owning the omnichannel brand and marketing ecosystem.
• 1. Led the omni-channel marketing, marketing automation and customer experience ecosystem
• 2. Led the HUFT app (in-house dev, design, UX, UI and technology stack)
• 3. Led three marquee community IPs: Dogathon, HUFT Wag-A-Away, and Learn with HUFT
• 4. Created new sub-brands: Sara's Wholesome, Trooper and Hearty
• 5. Led brand and marketing across digital, retail, and in-store
• 6. Led mega celebrity ambassador campaign with Bollywood actor Kriti Sanon
• 7. Launched 35 new stores and ensured high UPT + Retention
• 8. Led a high-quality lead-gen funnel for a grooming services
• 9. Led the playbook for HUFT Foundation, and built the HUFT Kindness Squad programme
• 10. Ensured brand saliency and discipline while aggressively scaling categories and channels

Feb 2021 – Oct 2021 · 8 mos

• Helped grow revenue from ~₹33 Cr to 110 Cr+ while building Bombay Shaving Company into a credible challenger brand against entrenched FMCG majors in men’s and women’s grooming. Was a part of the foundational team at 100Days and helped create the ecosystem for growth services as a part of the company's revenue stream.
• 1. Created the brand and marketing framework for digital and retail distribution
• 2. Launched over 15 products across categories
• 3. Led the branding initiative for Bombae
• 4. Led two mega celebrity ambassador campaigns with cricket, R Ashwin and Bollywood actor, Alaya F
• 5. Led the structuring of 100Days, supporting digital initiatives for Reckitt and ColPal
• 6. Led moment-led marketing campaigns for gifting and Institutional sales
• 7. Generated earned media worth over 50cr through effective PR engagements.

Jun 2020 – Feb 2021 · 8 mos

Apr 2019 – Jun 2020 · 1 yr 2 mos · Gurgaon, India

• The brand and product line were created to transform the health drinks market in India by bringing clean-label, ayurveda-led, solution-driven daily beverages.
• 1. Helped 4x Revenue from 30L/month to 1.2cr/m
• 2. Launched 4 new products through disruptive campaigns
• 3. Built a deeply meaningful community of wellness and fitness enthusiasts
• 4. Collaborated with multiple health and fitness brands to build distribution capacity, like GoQii and Cult.Fit

Oct 2018 – Apr 2019 · 6 mos · Gurgaon, India

• Mandated to transform the digital business through a full funnel, brand and content-driven marketing and sales approach
• 1. Set up marketing systems, automation, CRM, content and performance marketing funnels that aided student acquisition
• 2. Worked to bring top-funnel growth to the ed-tech business across digital and traditional channels
• 3. Built an omnichannel marketing automation system with Salesforce

Apr 2017 – Jul 2018 · 1 yr 3 mos · London, UK | Oslo, Norway | New Delhi, India

• I led strategic digital and mainline marketing and communications across energy, healthcare, waste, and sanitation. Working between London, Oslo, and India, I operated at the intersection of systems thinking and design thinking – translating complex, multi-country SDG programmes into clear narratives and engagement architectures.
• I partnered directly with CEOs and leadership at Hindustan Unilever, Shell, Cyient, GE India, Hindalco, and TechnipFMC, helping them convene coalitions, align internal and external stakeholders, and communicate cross-sector initiatives in ways that connected strategy, policy, and on-ground impact.

Jan 2015 – Dec 2016 · 1 yr 11 mos · Gurgaon

• Joined the Dineout team post-acquisition by Times Internet. Was mandated to set up marketing systems, infrastructure, and content engine for retail, digital, community and product marketing across funnels,
• 1. Worked across consumer tech and restaurant SaaS.
• 2. Created one of the largest F&B events in India called The Great Indian Restaurant Festival
• 3. Increased retail spread from 2 cities to 16 cities
• 4. Increased app installs and MAUs exponentially
• 5. Led the restaurant SAAS product marketing, in-resto, to increase ARR through B2B partnerships

Jan 2007 – Feb 2008 · 1 yr 1 mo · Singapore

• I had the opportunity to work with one of the biggest production houses in Singapore, supporting the business initiative to reach across Asia. During this period, I worked with brands across Singapore, Malaysia, Vietnam, New Zealand and India. I did that for 1 year and then returned to the agency in India.

Apr 2006 – Jan 2015 · 8 yrs 9 mos

• I was 22 years old when I joined, and for over a decade, I helped grow the agency business by helping grow the business of my clients. I did everything across marketing, research, technology, content, media and PR. Alongside handling a growing team, payments, and even rental negotiations. I worked with over 200 brands in this tenure, across healthcare, IT, NBFCs, fintech, technology, F&B, education, fashion & lifestyle, infrastructure, sports, and GOI. I gathered extensive experience in films, digital and retail marketing during this decade.

Aug 2005 – Mar 2006 · 7 mos

• I did this right after I got back on my feet post my Army injury. I don't want to account for a higher-order purpose to this job, other than I needed to work on something that would keep me busy, and not be physically and emotionally demanding. I was in a lot of pain and needed the break.

Jul 2004 – Jan 2005 · 6 mos · Chennai, Tamil Nadu, India

• Underwent training as a Gentlemen Cadet, at Officer's Training Academy, Chennai.
• Had to return to civilian life mid-term owing to a serious injury. I cleared the CDS (Combined Defence Service) Test (First Attempt) - AI Rank 216 and cleared SSB (First Attempt). I consider it to be a very important achievement in life, and to date, look back at this journey rather proudly and fondly.

Jun 2001 – Sep 2002 · 1 yr 3 mos · Delhi, India · Hybrid