Vijay Shankar Sharma

Co-Founder

Bengaluru, Karnataka, India9 yrs 9 mos experience

AI Enabled

Key Highlights

Led design for India's first quick-commerce fashion app.
Achieved significant engagement and conversion improvements.
Built design function from zero at Perpule.

Stackforce AI infers this person is a Senior Product Designer specializing in E-commerce and SaaS solutions.

Contact

Skills

Core Skills

Product DesignUser Experience (ux)

Other Skills

FigmaFigJamFramerAdobe XDQuantitative DataIllustratorPhotoshopArtificial Intelligence (AI)Concept GenerationUX StrategyInformation ArchitectureUser ResearchMobile DesignSketch AppCase Studies

About

I'm Vijay, a senior product designer with 8 years shipping consumer and enterprise products at Amazon, Slikk, and Perpule (acquired by Amazon in 2021). I lead zero-to-one launches, drive measurable conversion and retention, and partner closely with PMs and engineers on systems-level design. Recent impact: · Slikk (current): India's first quick-commerce fashion app. Shipped Try & Buy on top of 60-min delivery. +70% engagement, +15% conversion, featured in "Top 10 Gen Z Apps to Watch." · · Amazon SmartPOS: led the UX rebrand of Perpule UltraPOS into Amazon SmartPOS. $1M cross-functional project, shipped in 6 months. 30% engagement lift, 40% bounce reduction. · Perpule (acquired by Amazon): first design hire. Built the design function from zero. Shipped India's first self-checkout app (500K+ downloads) and UltraPOS (20K+ merchant devices).

Experience

9 yrs 9 mos

Total Experience

1 yr 11 mos

Average Tenure

1 yr 10 mos

Current Experience

Slikk

Lead Product Designer

Aug 2024 – Present · 1 yr 10 mos · Bengaluru · On-site

Lead designer for India's first quick-commerce fashion marketplace. Shipping mobile + web from zero.
· Drove 70% engagement lift in the first quarter post-launch
· Shipped Try & Buy + 60-minute delivery flow → 15% conversion uplift
· Defined Slikk's visual identity (logo, packaging, in-app system)
· Cut page load 20% via component reuse + asset pipeline collaboration
· Ran 500+ user testing sessions → 40% lift in task success rate
· Featured in "Top 10 Gen Z Apps to Watch"
Stack: Figma, FigJam, Framer.

Product DesignUser Experience (UX)FigmaFigJamFramer

White label loyalty

User Experience Designer

Mar 2023 – Aug 2024 · 1 yr 5 mos · Remote

Designed enterprise SaaS products used by multiple large partners, focusing on usability, scalability, and operational efficiency.
Translated complex business workflows into intuitive user experiences across web platforms.
Worked in close partnership with engineering and product teams to deliver iterative, high-quality releases.

Product DesignUser Experience (UX)

Amazon

User Experience Designer

Mar 2021 – Mar 2023 · 2 yrs · Bengaluru

Led UX of the rebrand and redesign of Perpule UltraPOS into
Amazon SmartPOS — a $1M cross-functional project shipped
across mobile, desktop, and dashboard.
· $1M cross-functional project, shipped on schedule in 6 months
· 30% engagement lift, 15% conversion uplift, 40% bounce reduction
· Designed for 20,000+ merchant devices including Shoppers Stop,
Big Bazaar, MORE, VMM
· Offline-first POS architecture: failed bills due to connectivity
dropped from 12% to <1%
Stack: Figma, FigJam, Adobe XD.

Product DesignUser Experience (UX)FigmaAdobe XD

Perpule

Lead Designer

Sep 2017 – Mar 2021 · 3 yrs 6 mos · Bengaluru, Karnataka, India

First design hire. Built the design function from zero.
· Shipped India's first self-checkout app — 500K+ downloads on Play Store + App Store
· Shipped UltraPOS — used across 20,000+ merchant devices
· Designed and shipped 7+ product surfaces across iOS, Android, web
· Cut bounce 40% and lifted retention 15% via landing-page A/B tests and onboarding redesigns
· Designed all marketing collateral, pitch decks, investor materials. Designed the Perpule logo.
· Company acquired by Amazon in 2021
Stack: Adobe XD, Illustrator, Photoshop, then Figma from 2019.

Quantitative DataProduct DesignAdobe XDIllustratorPhotoshopUser Experience (UX)

Healthpandith.com

UI/UX Designer

Aug 2016 – Aug 2017 · 1 yr · Bengaluru Area, India

Led the design of the HealthPandith supplement e-commerce app and website, resulting in 100k
downloads.
Conceptualised and executed the design of Protyze as a brand from scratch, including the logo, website, and packaging.

Quantitative DataUser Experience (UX)