Apr 2025 – Jun 2025 · 2 mos

• Launched Console trading platform, aligning product strategy with branding efforts
• Executed 100+ sales calls, converting 15% of prospects into paid evaluation program users
• Analyzed data from 120+ traders to tailor messaging across 3 major marketing channels
• Built financial models using evaluation data from 100+ accounts to forecast profitability

Dec 2024 – Feb 2025 · 2 mos · Delhi, India · Hybrid

• Forecasted break-even timeline for lease-to-own model using CAPEX-light pricing
• Crafted GTM strategy and supported B2B sales for sport and home physiotherapy markets

Jul 2024 – Apr 2026 · 1 yr 9 mos · Delhi, India · On-site

Feb 2024 – Jul 2024 · 5 mos · Delhi, India · Remote

• Muft Paani is an innovative advertising platform that redefines brand promotion by putting the consumer experience first. We move beyond traditional marketing to create delightful interactions that leave a lasting positive impression.

Jun 2023 – Aug 2023 · 2 mos · Delhi, India · Remote

• Strategic Planning: Actively participated in formulating strategic plans to introduce the political strategy game into the market, which helped increase player retention by 30%. Devised market entry strategies.
• Market Research: Conducted market research, analyzed the competitive landscape and identified potential opportunities for the game's positioning. Used MDA Framework for analysis.
• Feature Enhancement: Enhanced the game's features.
• Prototyping: Offered feedback and iterated on the product to ensure a user-centric and engaging game design.
• Consumer Insights: Engaged in 50+ consumer insights and research, providing a deep understanding of user preferences, which greatly influenced the development process.
• Game Development: From conceptualization to an intermediate development stage. Hands-on involvement at the grassroots level, contributed to the game's evolution while working directly with the Founder of Zenwood Games, Sidhant Chand.

Jun 2023 – Jul 2023 · 1 mo · Delhi, India · Hybrid

• Analysed over 8 Competitors to identify optimal local markets and market gaps developing a comprehensive to-market strategy for a successful launch.
• Achieved a 22% Increase in brand visibility through branding, including logo design, and effective Social Media management, and utilized User Behaviour Analytics and Heatmaps to optimize user flow and improve Click Through Rate(CTR) by 15%.
• Reduced Workflow Inefficiencies by 20% through effective collaborations with cross-functional teams, including operations and branding, to streamline and optimize processes.

Aug 2022 – Oct 2022 · 2 mos · Noida, Uttar Pradesh, India

• Times Network is part of India's largest media conglomerate BCCL, The Times Group and houses the upscale brands - Times Now, ET Now, Mirror Now, Zoom TV, Movies Now, Romedy Now, and MNX. They are the broadcasting company within the BCCL group and as part of the digital team, they own and operate the TV brand extensions on digital platforms.
• Understood setting up the Syndication revenue stream for Times Network Digital, Zoom, Times Drive, and The Foodie video distribution and monetization strategy.
• Worked closely with top management on shaping third-party platform strategy.
• Worked cross-functionally with Editorial, Product, Social, Marketing, Legal, and Tech teams to establish critical alliances on a global scale.

Jul 2022 – Sep 2023 · 1 yr 2 mos

• As the vice president of the society, I was responsible for leading a team of 100+ people and maintaining contacts with external parties such as intermediaries and underprivileged communities across Delhi and Chandigarh, which were in collaboration with the Government. We worked towards sustainable development and upskilling 8+ communities in need, to make them self-sufficient, impacting 1000+ lives. For this we even received more than 7 awards including National Strategic Excellence Award for 2023.

Dec 2021 – Jul 2022 · 7 mos

• Project Raah aims at refurbishing discarded footwear with the expertise of roadside ‘Mochi’ to render a pair to the destitute at an affordable price, advancing maximum utilization of scarce resources and granting enhanced revenue prospects to the neglected community of shoe-menders. Raah endeavors to improve the socio-economic situation of the cobbler community by transforming them into self-sufficient entrepreneurs. We as members of Project Raah worked with these cobblers and expanded the network to over 50+ cobblers across the Delhi circuit.
• As the Research and Development Team member, we brainstormed various ideas for Enactus projects. We follow problem-based and community-based approaches to understand and develop the project. We prototyped on the potentials and learned about how in real life a project goes through various stages before it comes into existence.

Jul 2022 – Aug 2023 · 1 yr 1 mo

• As the Head, I led a team of 15 members, responsible for promoting events, and collaborating with 200+ societies, media agencies, small businesses, and universities. I expanded the reach of ongoing projects and campaigns to over 1,30,000+ views.

Dec 2021 – Jul 2022 · 7 mos

• As the Public Relations Department Member, I assisted in the promotion of the inter-university marketing competition ‘Incendo 7.0’.

Dec 2021 – Jul 2022 · 7 mos

• As the Event Management Department Member, I assisted in organizing various inter-university marketing competitions, events, speaker sessions, etc.

May 2022 – Aug 2022 · 3 mos

• DoubleSpace Learning is a company that educates people across India in written and spoken communication.
• Spearheaded marketing initiatives for DoubleSpace Learning, targeting schools, universities, and counselors, increasing brand awareness and engagement.
• Coordinated and executed multiple offline and online sessions, directly collaborating with the Founder to optimize educational outreach and communication strategies.

Jan 2022 – Jan 2022 · 0 mo · Delhi, India

• Wrote articles and blogs about how to avail of a particular loan for various companies like Muthoot Finance.

Oct 2021 – Oct 2021 · 0 mo · Delhi, India

• Wrote articles about various philosophical and factual opinions about cricket.

Jun 2020 – Jun 2020 · 0 mo · Delhi, India

• Social Entrepreneurship Induction Programme was an exceptional experience that invoked me to do better for society. The first week was a success, from theoretical modules about social entrepreneurship to practical life insights and various activities to help us through. The Business Innovation Challenge helped us solve real-life case studies and develop innovative business models to combat these problems, with solutions feasible enough to implement in real life.