Feb 2022 – Aug 2022 · 6 mos · Bangalore Urban, Karnataka, India

• Created content for various marketing channels, including social media posts, YouTube video scripts - help videos, ads, and landing page copy.
• Proofread and edited all the content going on our website or social media pages for accuracy, clarity, and consistency in brand voice and messaging.
• Collaborate with cross-functional teams, such as product managers and subject matter experts, to gather insights and translate technical information into easily understandable content.
• Designed images for Social Media posts (LinkedIn and Twitter).
• Analyzed content performance metrics and used data-driven insights to refine old website content.

May 2021 – Feb 2022 · 9 mos · Bangalore Urban, Karnataka, India

• Created engaging and informative content for various marketing channels, including blog articles, website copy, social media posts, email campaigns, and whitepapers.
• Authored numerous blog articles that ranked in the SERP, including #1 position.
• Created content calendar for each quarter and assigning tasks to each writer.
• Created content for paid campaigns (google paid ads, display banners, LinkedIn ads)
• Optimized content for search engines (SEO) by incorporating relevant keywords and implementing best practices for on-page optimization.
• Developed and executed content marketing strategies to drive brand awareness, generate leads, and support customer acquisition and retention efforts.
• Managed social media channels and created engaging posts to enhance the company's online presence and engage with the target audience.
• Analyzed content performance metrics and used data-driven insights to refine content strategies and improve campaign effectiveness.
• Creating Content and Strategy for Email Marketing Campaigns.
• Reviewing all the above-mentioned content.

Aug 2020 – Apr 2021 · 8 mos

• Created marketing collateral for Zoho ManageEngine's Active Directory Auditing software - ADAudit Plus.
• Wrote compelling content and implemented Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve product visibility and drive website traffic.
• Wrote content and worked with web developers and designers to create compelling landing pages to increase conversion rates.
• Executed email marketing campaigns, by crafting email content and analyzing campaign performance.
• Drafted weekly social media posts to promote the product and engage with the target audience.
• Conducted conversion analysis of webpages to identify areas for optimization and improvement.
• Conducted routine market and competitor analysis to stay abreast of industry trends, market dynamics, and competitor strategies.
• Collaborated with cross-functional teams, such as product managers, developers, and sales, to gather insights and ensure alignment between marketing efforts and product goals.

Oct 2019 – Aug 2020 · 10 mos

May 2019 – Oct 2019 · 5 mos · Bangalore

• Writing academic content for college textbooks across various subjects including History, Literature, Physics, and Mathematics.
• Collaborating with subject matter experts and educators to ensure accuracy.
• Adhering to established style guides and guidelines for writing and formatting academic content.
• Creating alternative text (alt text) descriptions for images to make them accessible for visually impaired readers.
• Writing content for end-of-chapter assessments, including quizzes, exercises, and exam questions.
• Adapting content to meet the specific needs and requirements of different educational levels and courses.
• Proofreading and editing content for grammar, clarity, and consistency.

Aug 2017 – Aug 2017 · 0 mo · Bangalore