Aug 2022 – Jan 2024 · 1 yr 5 mos

• As an Assistant Manager of Digital Marketing at Infiniti Research, I led high-impact digital marketing initiatives that boosted brand presence and significantly improved lead generation across global markets. With a focus on data-driven strategies and agile execution, I helped launch a revamped website, driving a 3x increase in traffic and contributing to a 9% revenue uplift ($1.7M).
• My role involved designing and optimizing customer journey roadmaps, refining go-to-market strategies, and implementing A/B testing to achieve a 68% increase in conversion rates. I also managed the digital marketing budget, successfully reducing Customer Acquisition Cost (CAC) by 34% through efficient ad spend allocation and bid strategy optimization.
• As a digital marketing professional, I collaborated closely with cross-functional teams to execute targeted campaigns that aligned with business objectives, resulting in a 30% increase in leads. I also played a pivotal role in managing collaborations with Fortune 500 clients, tailoring digital strategies to meet their unique needs, and expanding our market reach in Europe.
• My expertise extends across various tools and platforms, including Google Analytics, HubSpot, Power BI, and SEO tools like Ahrefs and Semrush, enabling me to track, analyze, and optimize performance across multiple channels. My work with SMBs, particularly for Reddit and Google, showcased my ability to devise and execute strategies that drive customer retention, enhance conversions, and optimize marketing spend.
• With over six years of experience in digital marketing and a track record of delivering measurable results, I specialize in bridging the gap between data insights and actionable marketing strategies, ensuring that every campaign drives growth and value.

Jun 2021 – Aug 2022 · 1 yr 2 mos · Bangalore Urban

• As a Senior Content Writer at Regalix, I worked at the intersection of content development and digital marketing, crafting compelling narratives that aligned with business objectives and drove measurable results. My role focused on creating high-impact content strategies for leading global brands like Reddit, Google, Dell, and Oracle, which directly contributed to increasing customer engagement and lead generation.
• At Regalix, I developed comprehensive content calendars, ensuring alignment with each client's marketing goals. My strategic content creation efforts resulted in a 30% increase in leads, while my ability to dive into audience behavior allowed me to devise plans that addressed SMB customer churn for Reddit, achieving a 2.3X increase in month-on-month retention.
• A key focus of my role was optimizing content for SEO and brand consistency, which led to a 24% increase in web leads and significantly improved search visibility. My ability to identify and leverage over 50 emerging marketing trends enabled me to craft content that drove customer conversions by 48% for Google SMBs.
• Working closely with cross-functional teams and senior leadership, I ensured that content not only supported broader marketing campaigns but also aligned with overarching business strategies. My contributions went beyond writing, as I played a pivotal role in strategic decision-making by analyzing market trends and helping to optimize ad spend, leading to a 28% reduction in costs for major campaigns.
• Throughout my tenure, I honed my skills in content marketing, SEO, and strategic communication, using tools like HubSpot, Semrush, and Ahrefs to maximize the reach and impact of the content I produced. With a passion for storytelling and a focus on delivering content that drives business value, I helped our clients achieve their marketing objectives while consistently improving engagement metrics across the board.

Oct 2020 – May 2021 · 7 mos · Noida, Uttar Pradesh, India

• As a Content Writer at Centilytics, a leading SaaS company under Progressive Infotech, I specialized in creating impactful content that drove B2B engagement and positioned the company as a thought leader in the cloud management space. My role was pivotal in shaping the voice of the brand through compelling content strategies designed to resonate with a global audience.
• I was responsible for developing and executing content strategies across various channels, including blogs, case studies, white papers, and email campaigns. These content efforts contributed to a 32% increase in B2B lead generation, enhancing our brand’s visibility and authority within the competitive SaaS market.
• One of my key contributions was optimizing content for SEO, which resulted in a 24% increase in web leads. By implementing best practices in keyword research, SEO copywriting, and on-page optimization, I ensured that our content not only attracted traffic but also converted it into actionable business leads.
• Working closely with the marketing and sales teams, I created content that aligned with business objectives, addressing customer pain points while showcasing the value of Centilytics' cloud management solutions. My ability to translate complex technical concepts into easy-to-understand, engaging content helped build trust with our audience and fostered stronger client relationships.
• Leveraging tools like Google Analytics, Ahrefs, and WordPress, I was able to track content performance and refine our strategies based on real-time data, ensuring continual improvement in engagement and lead generation. My experience in the SaaS domain allowed me to create content that addressed the needs of our target audience, driving both brand growth and customer retention.
• With a strong foundation in content marketing, SEO, and SaaS industry knowledge, my contributions at Centilytics helped fuel business growth and positioned the company as a trusted partner for cloud management solutions.

Oct 2017 – Sep 2020 · 2 yrs 11 mos · Noida Area, India

• As a WebCopy Editor at MindWorks Global Media, I played a key role in ensuring high editorial standards for digital content across multiple platforms. My focus was on refining web copy, improving readability, and aligning content with brand voice and business goals. This meticulous attention to detail led to an 80% reduction in errors, enhancing both the quality and credibility of the content we produced for clients.
• I was responsible for editing and optimizing content for digital publication, ensuring it was SEO-friendly and engaging for target audiences. By working closely with writers, designers, and content strategists, I ensured that all content met the highest standards while also being aligned with the client's digital marketing strategies.
• During my time at MindWorks, I gained extensive experience managing editorial workflows, collaborating with cross-functional teams, and maintaining brand consistency across global campaigns. I worked on projects for major media and digital clients, ensuring timely delivery of high-quality content that resonated with audiences across 11+ countries under the USAGM (U.S. Agency for Global Media).
• In addition to editing, I contributed to content strategy discussions, bringing insights into how web copy could be optimized to better engage users and drive conversions. My role extended beyond proofreading, as I took an active part in improving operational processes, which resulted in more streamlined content production and distribution.
• Using my skills in content management, editorial oversight, and SEO, I helped elevate the performance of digital campaigns and ensured that the content not only met the technical requirements but also delivered a strong user experience. My ability to combine editorial precision with a deep understanding of digital marketing helped clients achieve their content goals effectively.