Jan 2023 – Jun 2024 · 1 yr 5 mos · Gurugram, Haryana, India

• Responsible to lead all margin expansion initiatives including company operated (CO) stores, store-in-store carts for women-centric non-grocery products, general merchandise (GM) sale within and outside network partner stores
• Achievements:
• Developed the Kitchen, Home, Fashion, Stationery, Accessories, Gifting, Festive and Seasonal Products categories from scratch
• Achieved unit break-even on GM focussed store-in-store cart in 3 months
• 20x growth in GM revenue share in Company Operated stores
• Enrolled multiple New, Regional, and D2C brands (for GM, Beverages, and Snacks and Packed Foods (SPF): generated additional revenue from Listing, Sampling and Ads
• Led the only function in the organization to turn CM3 positive and subsequently profitable including overheads.
• Increased category revenues by 10x in 6 months, which led to an increase in category revenue share to 2% and margin share to 25%.

Apr 2022 – Dec 2022 · 8 mos · Gurugram, Haryana, India

• Responsible for the network operations, business development and sales of Gurgaon district
• Achievements:
• 1.5x growth in the oldest cohort of stores, increasing store density in the most densely penetrated district in the network
• 3x growth in district ARR, 4x reduction in Returns and RTOs
• 35% reduction in Store Inventory Days and 40% reduction in Store Receivable Days
• >90% Collections adherence and <10% Payment Delinquency
• 2.5x growth in Consumer App orders, 5x growth in store SKU spread
• 10x growth in Non-grocery and 3.5x growth in House of Brands revenue contribution
• Increased district CM by 2.3%
• Reduced partner churn from >20% to <10%
• Achieved partner NPS of +62 and consumer NPS of +43

Dec 2021 – Apr 2022 · 4 mos · Gurugram, Haryana, India

• Responsible for the entire category operations including negotiation of terms of trade, vendor discovery, qualification, onboarding, ordering, maintaining availability and pricing of the Packed Food and Beverages portfolio accounting for 40% of revenues.
• Achievements
• Negotiated terms of trade including RTV clauses with the majority of top FMCG brands
• Set up relationships with 50+ brands and onboarded 150+ vendors including distributors, super-stockists, CFAs and wholesalers
• Ensured direct supplies from large brands like P&G, RB, HUL, Col-Pal, Himalaya, Mondelez, PepsiCo, ITC, Haldiram, Parle, Britannia among others
• Increased upstream fill rate from 77% to 98% against a target of 95%
• Achieved >4% growth in portfolio margins and 3x growth in Payable Days
• Ensured 75%+ remaining shelf life for 95%+ purchases
• Aided in Sales lift through visual cataloging and active follow-up with franchise stores
• Handled the entire execution of Purchase Invoice Discounting with one of India’s premier Venture Debt firms including vendor onboarding, documentation, invoice selection and MIS for vendors and management
• Aided in the development of area wise assortment and classification of ABC items for each area
• Designed new products launches for multiple new brands and computed NPS for each product after detailed feedback sessions with franchise store owners
• Aided in complete initial store replenishment for franchise stores from scratch
• Aided in creating a distribution plan to achieve 90% numeric distribution
• Assisted in the creation of Automated Replenishment System (ARS), with critical inputs such as Vendor Lead Times, MOQs and Vendor-SKU data
• Aided in monthly promotion design and in-app merchandizing to realize visibility margins
• Handled initial filling and vendor development of two new warehouses
• Aided in stock liquidation for slow moving products
• Onboarded 8 new brands in two months generating additional listing revenues

Jun 2021 – Dec 2021 · 6 mos · Gurugram, Haryana, India

• Negotiating terms of trade with brands and distributors
• Generating Purchase Orders and liaising delivery
• Ensuring margin adherence with monthly and quarterly budgets
• Searching and adding new brands to portfolio

Mar 2021 – Jun 2021 · 3 mos · Gurugram, Haryana, India

• Searching and onboarding new brands to portfolio
• Liaising with brands to agree on terms of trade
• Variance analysis on terms of trade
• Follow-up with brands

Apr 2018 – Mar 2021 · 2 yrs 11 mos · Gurugram, Haryana, India

• Responsible for center package sales, enrollments and revenues.
• Coordinating with European universities for commissions, faster approvals and easier data transfer protocols.
• Generating Leads, calling up the leads and converting into enrollment.
• Managing fee collections, tie-ups, branding and faculty coordination for language courses.
• Counselling high value and meritorious students and their parents for European universities.
• Guiding students about the application process and Visa process specially for Germany.
• Improved lead conversion ratio by 18%.
• Achieved 27% revenue growth.

Oct 2017 – Apr 2018 · 6 mos · Noida, Uttar Pradesh, India

• Generated leads and converting leads into enrollment.
• Counselled new and existing parents and students on a regular basis.
• Attended meetings with school management to arrange in-school classes and increase enrollment.
• Arranged seminars in schools and scholarship exams.
• Continually exceeded enrollment and financial targets.

Oct 2013 – Nov 2014 · 1 yr 1 mo

• Assisted the Service Branch Manager in day to day operations of the South Delhi Direct Service Center.
• Analyzed MIS reports and presented gaps and solutions to the Service Manager and Area Manager.
• Handled all high value walk-in customer complaints and all telephonic customer complaint escalations and reduced average resolution time.
• Supervised generation of orders and invoices for high value and bulk customers and ensured timely delivery through coordination with the Central Warehouse.
• Audited client service visit records and identified major gaps and proposed solutions for resolution.

Dec 2011 – Sep 2013 · 1 yr 9 mos

• Extracted data from ERP systems and used advanced spreadsheet functionalities to arrange and analyze data.
• Generated daily, weekly, monthly and quarterly MIS reports covering sales and services in the South Delhi area.
• Tracked Key Performance Indicators (KPIs) and targets for the South Delhi sales and service functions.
• Monitored deviations in performance and reported the same to Branch and Area Managers.

May 2011 – Nov 2011 · 6 mos · Gurgaon, India

• Carried out extensive independent research for candidates against given Job Descriptions (JDs).
• Coordinated with consultancies to identify wide candidate pools for given JDs.
• Filtered CVs using basic selection criteria set for each role and created candidate shortlists.
• Conducted preliminary HR interviews and referred successful candidates for further selection processes.
• Coordinated with selected candidates to complete all joining procedures and documentation.

Nov 2010 – Jan 2011 · 2 mos · Noida Area, India

• Prepared the HR requirements for different JDs and roles.
• Made candidate screening calls and conducted basic HR interview rounds.
• Conducted employee engagement activities and was recognized as one of the best five management interns.

May 2010 – Jun 2010 · 1 mo · Kolkata Area, India

• Carried out basic market research for the sales of magazine subscriptions.
• Led a sales team for institutional and corporate clients and exceeded magazine subscription target.

Mar 2010 – Apr 2010 · 1 mo · Noida Area, India

• • Took part in the sales efforts for Airtel’s digital satellite television services to targeted institutional and corporate clients and played a role in exceeding subscription targets.