Apr 2021 – Sep 2022 · 1 yr 5 mos · Bengaluru, Karnataka, India

• P&L management of the Amazon led eCommerce business of GCPL
• Managing CLV through AMS
• Leading a team of highly skilled KAMs
• Building share in category for GCPL on eCommerce.
• Managing Category and shopper insights to build penetration

May 2017 – Apr 2021 · 3 yrs 11 mos · Bengaluru, Karnataka, India

• 1. Manage key eCommerce accounts to manage Topline, Bottmline profit and share of voice.
• 2. Long term and short term strategy on growth charter for Digital Business
• 3. Annual JBP and TOT closure.
• 4. Identify the user journey and evolve digital touchpoints along the way
• 5. Define Product strategy according to target audience of various online sales channels.
• 6. Manage targeted marketing on retail platforms to optimize sales and acquire new customer
• 7. Drive Marketplace visibility, worked on Supply Chain Optimization and drove SOP design for Financial Accounting tailor-made for ECommerce accounts.
• Project : Define roadmap to unit Ecommerce Business for various divisions of Bosch under one umbrella to unit brand strength and customer recall.

Dec 2015 – Mar 2017 · 1 yr 3 mos

• 1. Manage key brands on the platform across Home Appliance vertical.
• 2. Manage key verticals i.e. Water Purifier, Air Purifier, Vacuum Cleaner, Iron, Mixer Grinder, Coolers, Fans etc. , detail out plan for their growth and profitability.
• 3. Manage key sellers to help them grow in sales and selection.
• 4. Manage Ad monetization, customer acquisition for brands on platform

Apr 2014 – Nov 2015 · 1 yr 7 mos

• Worked with categories like Books, Sports, Toys & Baby, Large Appliance to grow selection, GMV and ads spend from sellers
• Account managed 3rd party sellers to bring best of brands at best prices for customers
• Competition benchmarking to identify key selection and onboard them via account managed sellers

Jul 2013 – Mar 2014 · 8 mos · Delhi

• I was involved in presales for eGovernance Projects for various State Government.
• My responsibilities span from bidding for various tenders, to pitching the solution suggested to various government clients, to doing a business and requirement analysis once the tender is won.
• I had worked on tenders related to eDistrict and SSDG.

Apr 2012 – Jun 2012 · 2 mos · Delhi

• KRA was to do primary research about the brand perception, target audience and consumption trends of their flagship brand Crax. And suggest strategies to tap into unorganized chips market for children.