May 2021 – Sep 2023 · 2 yrs 4 mos · Navi Mumbai, Maharashtra, India

• (An e- B2B and B2B2C Venture of Reliance Retail serving Millions of Kiranas, Horeca and Institutions, creating the largest B2B distribution network across country covering both Urban & Rural market). Handled dual role and responsibility as Head of Marketing and Head of Institutions Business.
• A) VP & Head - Marketing :
• Generate awareness and salience for JioMart Partner brand and its USPs amongst Kiranas, Horeca & Institutional customers.
• Develop marketing B2B campaigns (In-App , ATL, BTL & Digital, Social ) for lead gen, acquisitions, activation & Retention
• Supporting New Market Openings and roll out of JioSmart Kiranas
• Hyper-local Performance marketing through paid campaigns on FB & Google to increase ABV and Frequency of purchase.
• Call center management. Used for acquisition, activation conversion, promotion, and customer promotion
• Voice of Customer research for customer feedback and insights
• Develop programs to promote merchant self on-boarding & self-ordering
• Making App & Portal intuitive: UI/UX, SEO and development of widgets for seamless customer experience.
• B2B2C Hyper local promotions for JioSmart Kiranas for generating footfalls and business from Kirana partners.
• B) VP & Head – Institutions Business Segment
• Develop and drive Institutions Business Vertical, a new sales segment for the company
• Develop sales plan and business strategy for a profitable growth & rapid expansion with P&L responsibility
• Customer profiling, acquisition, activation & Retention, Pricing, Promotions, Category mix & Assortment planning
• Developing Institutions Org structure, Manpower planning & hiring, driving sales team productivity
• Development of B2B online portal, Business Solutions and SOPs for the segment
• Team Size : 450

May 2018 – Oct 2020 · 2 yrs 5 mos · Greater Delhi Area

• Pioneering strategic planning to ensure sustainable business growth and expansion resulting in strong double digit sales growth in all verticals.
• Managing targeted marketing (ATL, Digital, and Social), customer engagement, and developing business solutions as an enabler for generating business
• Establishing channel wise sales operations and business processes, use technology for scaling up
• Creating innovative new product launch strategies in premium and lifestyle categories exclusively through E-Commerce platforms
• Digitization of Retailer Loyalty Program to generate end to end traceability & visibility of channel and last mile secondary sales
• New channel development for B2B in Corporate, Healthcare, Hospitality and Manufacturing segment and GEM for Govt sector
• Driving sales & operations efficiency in all Brand Shops, resulting in complete turnaround of P&L for both Franchise partner and the Company.

Jul 2015 – May 2018 · 2 yrs 10 mos · Greater Kolkata Area

• Articulated the organization’s desired image & position, assured consistent communication by steering the marketing function with emphasis on championing the brand and expanding the customer base
• In charge of generating Spencer's Brand Salience through Advertising, Media planning & PR activities, planning and implementation of annual marketing activities to drive Footfalls and customer retention in both offline and online business, Management of Annual Marketing Budget
• Launched the new apparel brand 2Bme, integrated with FMFG fashion concept using digital and in store display as primary medium
• Formulated a private label strategy , brand architecture, positioning, communication and product portfolio for Spencer’s Private Label Program
• Evangelized the marketing platform and launched Spencer's online e-commerce business for driving business through online and omni channel customers
• Provide customer centric analytics and Insights to the company through syndicated research data, brand health track and C- SAT survey
• Customer call center operations and management of complaint TAT
• Drive special initiatives to improve customer experience, process efficiency and reduce cost by restructuring the entire CRM program

Aug 2008 – Jul 2015 · 6 yrs 11 mos · Head Office - Gurgaon

• Head - Marketing, Membership, Insights & Private Label Development: Sept 2012 – Jul 2015
• Head - Sales & Business Development, Office & Institutions: Aug 2008 – Aug2012
• Key Result Areas in Marketing, Membership, Insights, and Private Label Development:
• Mentored a 218-member team to head the marketing function, establish brand architecture, and drive strategically focused plans
• Devised a private label strategy for three private brands (Right Buy, Member’s Mark, and Bakers & Chefs) and strategized the brand architecture, positioning, communication, and product portfolio
• Optimized business opportunities of product placement and enhanced footfalls across 3 segments including Resellers, HoReCa, and O&I, by means of a B2B marketing strategy for Brick-and-Mortar Cash & Carry format (ATL and BTL)
• Generated keen perceptions on customer behavior for online B2B shopping, piloted acquisition of new members, and ensured stickiness of buying members
• Key Result Areas in Sales & Business Development, Office & Institutions:
• Designed the business module and vertical strategy for cash and carry operations
• Devised a marketing strategy/roadmap for augmenting O&I membership and conversions
• Established profitable relationships with key accounts and developed key systems and processes for assistance and formulate business solutions (Payment and Delivery) for servicing O&I accounts
• Appraised market information entailing catchment analysis, merchandise assortment, and pricing and sales, and conducted market research to comprehend key value items, need gaps and buying behavior of institutional members
• Developed a Sales & BD plan to drive sustainable sales, recruitment and deployment of store Sales and BD team, and set targets and KRAs

Jan 2007 – Aug 2008 · 1 yr 7 mos · Head Office, Gurgaon

• Structured a business model for offices supplies, retail stores and business strategy for B2B & B2C with a 15 member team
• Successfully created a store brand (P3,Paper.Print.Pens) and strategized plans for enhancing store brand identity and positioning the brand
• Transformed BILT Matrix to a premium retail brand for office supplies and stationery business

Mar 2005 – Jan 2007 · 1 yr 10 mos · Head Office, Delhi

• Successfully developed a differentiated range and product mix for MWO, Dish washer and Dryer category; formulated and developed a sales/marketing strategy for categories while effectively managing the top line and bottom line

May 2003 – Mar 2005 · 1 yr 10 mos · Head Office, Delhi

• • Catapulted the consumer durable and appliances business under Singer Technologies brand in C and D class towns through trade channel; developed the brand architecture and marketing communication strategy

May 1998 – Apr 2003 · 4 yrs 11 mos · Head Office, Gurgaon

• Led strategic initiatives for 4 brands of the company, namely, Electrolux, Kelvinator, Voltas and Allwyn; formulated high level marketing plans with robust brand advertising and trade marketing to generate brand pull
• Created an E-Commerce platform for Electrolux online sales (the first country amongst AB Electrolux group to start online sales)which generated additional business