Nov 2025 – Feb 2026 · 3 mos · New Delhi, Delhi, India · Hybrid

• Partnered with an early-stage lingerie startup to build their brand identity & social media presence from the ground up. Developed brand identity, voice, and market positioning. Handling all creative content production and strategy (including copywriting, photography, video, and editing).

Aug 2025 – Oct 2025 · 2 mos · Remote

• Supported the transition to in-house content creation by identifying and curating relevant syndicated content, alongside writing original social media copy to maintain brand consistency.

Feb 2025 – May 2025 · 3 mos · Remote

• Prospected & qualified, processed and followed up on artists leads
• Involved with client pitches, marketing strategies and sales analysis with the sales and account management team and subject matter experts across US, UK and EU
• Worked with marketing automation software, cloud-based productivity tools and in-house cloud-based CRM systems
• Integrated AI & behaviour science principles in marketing strategies

Oct 2024 – Apr 2026 · 1 yr 6 mos · New Delhi, Delhi, India · Hybrid

• Helping startups cut through the noise with content that connects.

Sep 2024 – Oct 2024 · 1 mo · New Delhi, Delhi, India · On-site

• Strategized event logistics and stakeholder communication for community events
• Ideated scalable event IP including content themes, audience engagement strategies, and format innovations

Nov 2023 – Sep 2024 · 10 mos · New Delhi, Delhi, India · On-site

• Core founding team member of an early-stage preventative health start up,
• Spearheaded content strategy and Meta and SEO blog management, elevating average Instagram account reach from 200 in December 2023 to 80k+ organically
• Oversaw digital marketing, community management, and strategic operations:
• Nurtured a thriving WhatsApp longevity community of 400+ engaged fitness enthusiasts & experts as members, strengthening brand loyalty
• Conceptualized and executed high-impact monthly events, managing all aspects from curation to PR
• Produced monthly marketing films for exclusive product 'drops', leading freelance editing teams
• Conceptualized and executed monthly social media calendar including research, design, and copy
• Orchestrated strategic influencer collaborations to amplify brand reach and credibility

Dec 2022 – Dec 2022 · 0 mo · Himachal Pradesh, India · On-site

• Managed production design and art direction for full length Bollywood feature film MIRG, featuring late actor Satish Kaushik, Raj Babbar, and Anup Soni, with nationwide theatrical release. Available on Jio Cinema online.
• https://www.imdb.com/title/tt27055645/?ref_=ttfc_rvi_i_1

Nov 2022 – May 2023 · 6 mos · Gurugram, Haryana, India · On-site

• Script development and research for NGC India’s "It Happens Only in India" Season 3
• Assistant Director and Post-Producer for Adani Corporate Communications films
• Creative conceptualization and pre-production for "No Filter by Indigo" Season 1, a NGC photography reality show in collaboration with Indigo Airlines

Mar 2022 – Mar 2022 · 0 mo · Gurugram, Haryana, India · On-site

• Led production design and art direction for promotional online campaign featuring RJ Abhinav
• https://www.youtube.com/watch?v=XEPNiWMFbbQ

Sep 2021 – Oct 2021 · 1 mo · Gurugram, Haryana, India · On-site

• Styled multiple Amazon apparels & product catalogue shoots
• Led production design and art direction for Tecno Diwali advertisement

Dec 2019 – Dec 2021 · 2 yrs · Gurugram, Haryana, India

• Launched and operated a successful online thrift store, combining sustainable fashion with concept-based visuals
• Curated unique collections of thrifted and vintage clothing, crafting compelling brand narratives
• Achieved recognition on Elle India's list of best thrift stores
• Created a community of artists driven by the common cause of sustainability.