Karishma Singhal

Associate Consultant

Delhi, India13 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven expertise in data analysis and analytics.
Strong background in client consulting and performance optimization.
Experience in managing complex data-driven projects.

Stackforce AI infers this person is a Data Analyst with a strong focus on E-commerce and Business Analytics.

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Skills

Core Skills

Data AnalysisAnalyticsCorporate Communications

Other Skills

Project ManagementData EngineeringTableauAutomationData Quality MonitoringData Feed OptimizationClient ServicingGoogle AdwordsGoogle AnalyticsOperations ManagementSearch Engine Optimization (SEO)Strategic CommunicationsMolecular BiologyBiochemistryLife Sciences

About

Data science enthusiast with work experience in business consulting and management.

Experience

13 yrs 6 mos

Total Experience

5 yrs

Average Tenure

6 yrs 9 mos

Current Experience

To the new

Associate Technical Lead

Sep 2019 – Present · 6 yrs 9 mos · Noida, Uttar Pradesh, India

To support and consult the client wrt to the following concern areas:
Traffic Light analytics to outline monthly performance versus key industry benchmarks metrics
Monitor behavior patterns of customers to discover product issues and opportunities
Proficiency in developing custom reports, advance segments, configuring digital analytics platform, and providing
interpretation and presentation of findings.
Utilized cross-disciplinary skills in analytics, market research, and visualization to establish client KPIs and provide
robust insights via dashboards, monthly reports
Integration of Reports in web application
Assisted in providing multi-attribute analysis built over comprehensive data for various stakeholders
Applying row level security and managing the tableau server
Accountable for generating meaningful insights and campaign performance reports.
Responsible for end to end extraction, cleansing and analysing of data from various sources and generation of
Reports based on KPIs.
Performing campaign audits in terms of structuring, bidding, budget, remarketing, location targeting, ad scheduling

AnalyticsData AnalysisProject ManagementData Engineering

Cvent

Senior Analyst

Jul 2017 – Dec 2021 · 4 yrs 5 mos · India

Responsible for gathering necessary information, conducting research and analyze data to assist in the design of
modeling and analytical projects
Provide analytic/data insights for leadership in making key business decisions.
Create lead quantitative and qualitative analysis to support stakeholder deliverables and business decisions
Responsible for Tableau Server Optimization and conducting workshops regarding Tableau Best Practices
Responsible for automating manual reports for Marketing, Sales, HR, Finance and Technology to optimize
operational information and insights

Data AnalysisTableauAutomationAnalytics

Google india (on - site)

Analyst

Dec 2015 – Dec 2021 · 6 yrs · Gurgaon, India

Project – Channel Intelligence (CI)
Premium services offered to select retailers to help optimize performance on Google Shopping.
Worked as an Optimization Specialist; providing new insights for product’s behavior, ensuring periodic review of client’s feed and campaigns to identify opportunities to improve performance on Google Shopping.
Accountable for data quality monitoring, data feed optimization and key performance indicators (KPIs) for revenue generation and growth.
Responsible for optimizing Google Shopping feeds (Shopping Ads, Local Inventory Ads, Purchases on Google) to follow Google Shopping best practices

Data Quality MonitoringData Feed OptimizationData AnalysisAnalytics

Av group of companies

Communications Manager

Jul 2012 – Jul 2015 · 3 yrs · Hauz khas

Supervision and coordination of corporate affairs; client servicing and business growth; Workshops and trainings; drive CSR initiatives in the education domain; Manage internal and external communication of the corporation

Corporate CommunicationsClient Servicing