Aritra Kumar Dutta

Business Development Executive

Bengaluru, Karnataka, India4 yrs 9 mos experience

Highly Stable

Key Highlights

Boosted year-over-year sales by over 20%
Successfully launched Fire OS TVs under Redmi brand
Maintained No.1 Smart TV brand position for two years

Stackforce AI infers this person is a Consumer Electronics Sales Manager with strong e-commerce and operational expertise.

Contact

Skills

Core Skills

E-commerceSales OperationsOperational ExcellenceData Analysis

Other Skills

NegotiationTrend ForecastingMicrosoft ExcelAnalytical SkillsPublic SpeakingTeamworkMachine DesignComputer-Aided Design (CAD)Computer Aided DraftingUniSimBengaliHindiEnglish

About

At Xiaomi India, I've upheld the No.1 Smart TV brand position on a major online platform for two years, boosting year-over-year sales by over 20%. With a Post Graduate Diploma in Management from XLRI Jamshedpur and a BE Honours in Chemical Engineering from Jadavpur University, my educational background has been integral to give me an analytical edge and to take data driven decisions. Partnering with Amazon, our team successfully launched the first Fire OS TVs under the Redmi brand, capturing a significant market share in targeted segments. My role leverages skills in trend forecasting and sales operations to execute data-driven strategies, ensuring financial hygiene and robust sales performance in the dynamic e-commerce landscape.

Experience

4 yrs 9 mos

Total Experience

4 yrs 9 mos

Average Tenure

4 yrs 9 mos

Current Experience

Xiaomi india

6 roles

Key Account Manager - Online Sales TV

Feb 2025 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India

E-CommerceSales OperationsData AnalysisNegotiationTrend Forecasting

Manager Key Accounts - Online Sales Smartphones

Promoted

Oct 2024 – Jan 2025 · 3 mos · Bengaluru, Karnataka, India

Assistant Manager Key Accounts - Online Sales Smartphones

Feb 2024 – Sep 2024 · 7 mos · Bengaluru, Karnataka, India

Assistant Manager Key Accounts - Online Sales TV

Promoted

Aug 2023 – Jan 2024 · 5 mos · Bengaluru, Karnataka, India

Maintained No.1 Smart TV brand (~1000cr) on online platform for 2 consecutive years and increased YoY sales by >20%
Estimated key volume areas in consultation with marketplace to understand sentiment and category to plan SKU lineup with annual topline and bottom-line goals
Forecasted monthly annual sales plan analyzing past trends (DRR and spikes) and executed data driven strategies to plan offers, inventory and DoI both at seller and brand at an annual level
Collaborated with Amazon to launch the first successful Fire OS TVs in Indian market under Redmi brand
Captured 30% of the market-share in the 32” and 43” 4K segments by planning initial launch offer (analyzing data trend) and ensuring successful replication pan India
Negotiated with platform to ensure prime visibility on platform to drive >85% of GVs through platform investments to boost sellout
Reduced business loss from 15% to 5% through OOS situations at YoY level generating additional revenue of INR 100cr for brand
Developed a model for predicting the DoI at SKU and pincode level through a 30 day forward looking DRR and warehouse wise demand forecast
Managed marketing spends on AMS maintaining the ACoS at 3% ensuring optimum usage of advertisement fund
Calculated GVs required to ensure sellout of SKUs through predicted conversion from historical data at various price points
Allotted funds for each SKU by analyzing CPC (cost per click) for high traffic keywords and CTRs (click through rate) for campaigns
Negotiated the annual margin structure and JBP with Amazon seller keeping in mind the overall bottomline
Saved additional INR ~30cr for brand by negotiating least margin structure in the market and the overall volume plan for the year
Aligned burn share with partner for TPDs before each event saving INR ~70cr for brand at annual level across major events
Streamlined settlement process reducing TAT by 75% and ensuring cleaner books & credit on seller account

E-CommerceSales OperationsData AnalysisNegotiationTrend Forecasting

Associate Manager Key Accounts - Online Sales TV

May 2022 – Jul 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India

Sell In –
Strategising and achieving Weekly/Monthly sell-in goals for TV category for Amazon Stock Out / Inventory planning (DOI)
Sell Out –
Conducting Visibility checks and Improvements ; Visibility Calendar
Product Page Checks and Improvements, Competition Benchmarking
Planning and executing Big Sale Event
BAU #s - Sell Out, ASP (Revenue), Redmi & Mi
Product Launches –
Launch checklists , New launch Planning and execution
Data Reporting and Analysis –
Preparing Data, Reporting (Daily, Weekly, Monthly)- Monthly Summary, Reviews, OOS tracker , Forward looking sheet , effective price trackers
Financial Hygiene –
Settling debit notes and credit notes - TPDs, PPDs, IBDs etc

Microsoft ExcelOperational ExcellenceData AnalysisNegotiationAnalytical Skills

Management Trainee

Apr 2021 – Apr 2022 · 1 yr · Bengaluru, Karnataka, India

Mavericking

Live Project

Aug 2020 – Aug 2020 · 0 mo · Kolkata, West Bengal, India

Learning and Development
1. As part of this project, along with the core group I was responsible for co-strategizing, conceptualizing, creating learning paths, course structures,
designing training modules, assessments, scorecards, simulations, and alike.
2. Conceptualized learning modules on topics of EQ and leadership development
3. Designed 10 structured T&D modules via ADDIE model targeted towards multiple audiences with specific focus on the skills to be gained by professionals.
4. Modeled interactive sessions with a holistic view of the present organizational scenario and harboring Participative as well as Laissez Faire mentality.
5. Integrated examination mechanism along-with learning modules to probe the learning efficiency of the professionals.

Amazon

HRBP Intern

Apr 2020 – Jun 2020 · 2 mos · Noida, Uttar Pradesh, India

Research:
1. Identified 4 opportunity areas by benchmarking 6 global firms with a cumulative revenue of 277.9B USD
2. Performed primary research interacting with 12 leaders from HRBP team, L&D team, and the Operations
Achievements:
1. Compiled insights from HRBP interviews, assessment of current development practices for enhancement
2. Developed a 4-cluster framework for 138 leaders with targeted interventions for every opportunity area
3. Created 40+ modules function wise based on 70-20-10 model over 4 opportunity areas for continuous learning
4. Designed a plug and play document identifying 5 improvement areas to facilitate leadership onboarding

Honeywell uop

Design Engineering Intern

May 2018 – Jul 2018 · 2 mos · Gurgaon, Haryana, India

Worked as a Quality Check Engineer in a Naphtha Hydrotreating Unit of a petrochemical complex.
1. Secured PPO from UOP Honeywell after being shortlisted as 1 among 4 from 250 students of JU
2. Monitored 20 critical parameters of aromatic complex to check for any beyond operational limits
3. Cited 15+ parameters which showed error of more than 4% after continuous monitoring for 10 days
4. Documented 20+ utility codes for in-plant equipment to track real time data for ease of access

Steel authority of india limited

Project Trainee

May 2017 – Jun 2017 · 1 mo · Bhilai Area, India

Quality testing of Coal, Coke & Coal Chemicals
1. Monitored 3 critical parameters of charged coal, furnace coke by performing proximate analysis
2. Suggested automation of entire proximate analysis process of coal to minimize scope of error