Feb 2025 – Jan 2026 · 11 mos · On-site

• Drove seamless product lifecycle management across after-sales operations—including installations, repairs, periodic maintenance, and buyback/exchange—enhancing customer experience, loyalty, and retention.
• Managed Extended Warranty as a key bottom-line driver, delivering long-term consumer retention and robust service delivery.
• Set up the foundation for the next level of growth and service delivery by enabling technology upgrades, manpower re-training, process enhancements, and the re-rollout of company-operated service centers.
• Led and scaled large nationwide service networks, improving operational efficiency and delivering best-in-class customer support across India.
• Drove operational excellence, customer satisfaction, continuous innovation, and after-sales profitability in a dynamic, high-volume retail environment.

Apr 2023 – Feb 2025 · 1 yr 10 mos · On-site

• Led RRL’s re-commerce initiative across all formats and channels, strengthening market presence and building a competitive edge through affordability-led and refurbishment solutions.
• Conceptualized, created, and implemented a unique decentralized re-commerce model, Swapeasy, enabling exchange and affordability directly at customer touchpoints.
• Set up and scaled buyback solutions for Large and Non-Large electronic products across offline retail formats including Reliance Digital, My Jio Store, and Jio Point stores.
• Fully automated flows to onboard buyback vendors for inventory purchase and OEMs for direct subvention programs, enabling faster partner integration and scalable recommerce operations.

Jun 2021 – Apr 2023 · 1 yr 10 mos · Bengaluru, Karnataka, India · Hybrid

• Led all buyback, refurbishment and Returns sales for portfolio of Large and Non-Large amounting to $200 million annually for Mobiles, electronic devices and all other non-electronic categories present on Flipkart.
• Made E-commerce affordable for Indian consumers by unlocking supply side and enabled buyback/trade-in of Mobiles and other electronic products.
• Built new initiatives like Assured Buy backs, Product exchange and trade–in which supported the drive of consumer engines for FK.
• Built and ideated vendor partnerships which anchored and stabilised the function deliverables.
• Drove key initiatives within the organization to improve process & operational efficiencies, adopted lean operations management, using technology/ product solves to scale operations.
• Built, retained and groomed a strong team of 40+ highly talented and driven sales & operations managers/senior managers to deliver across functions.

Jan 2018 – May 2021 · 3 yrs 4 mos · Gurgaon, Haryana, India

• Led B2B, B2C & Refurbished sales verticals for Cashify. Responsible for identifying potential markets and building entire sales setup from scratch in the region.
• Managed a team of 80+ members and driving a business turnover of $75 million through offline and online liquidation channels.
• Part of the core team and was actively involved in making organization level changes for growth, revenue generation and new product development.
• Steered negotiations for sourcing of material from e-commerce giants like Amazon and Flipkart.

Jun 2016 – Dec 2017 · 1 yr 6 mos · Bhopal, Madhya Pradesh, India

• Led Creambell Ice creams and value added dairy vertical in the most competitive states and acquired 5% additional market share in the span of 18 months.
• Business handled from beginning to exit: Rs.18Cr - Rs.32Cr
• Team size managed: 14
• Trade size managed: 35 Distributors

Jan 2012 – Mar 2016 · 4 yrs 2 mos · Gurugram, Haryana, India

• Ventured into an Entrepreneurial stint and came out as a matured, seasoned & responsible business professional.
• Utilised my graduation specialisation, management learnings and professional experience to carve out a space for the team in FMCG and Hospitality space.
• Ventures included: LiveMore healthy Cafe, Neighbourhood Bar & Grill, MidNight Sutra - Late night cafe and products included Genie range of edible oils.
• Profitably manoeuvred the business growth for 4 years and took an exit from the business making room for seasoned investors.

May 2010 – Dec 2011 · 1 yr 7 mos

• Handled PAN India BTL marketing activities for Dhara.
• Key contributor in the conceptualization and production of Dhara’s Television Commercial aired in February 2012. Involved with the Media and Advertising agencies for strategically planning the roll out of TVC and print media advertisements.
• Contributed in the introduction of ‘Low Absorb’ Technology in Dhara flagship Refined Vegetable Oil.
• Proposed and initiated the introduction of Dhara Life– Refined Rice Bran Oil after intensive market research.

Aug 2009 – Nov 2009 · 3 mos

Jun 2007 – Jun 2008 · 1 yr