Yatish raj — Business Development Executive

I’m a GTM and marketing-focused professional who enjoys working at the intersection of business strategy, customer insight, and product storytelling. I’m particularly interested in how products are positioned, how markets are understood, and how clear messaging turns into real adoption. My experience spans go-to-market strategy, inbound growth, market research, and customer discovery in B2B environments, where I’ve worked closely with growth and sales teams to improve how products are taken to market. I like starting from first principles: Who is the customer? What problem actually matters to them? And how should the product be communicated to win trust and attention? Along the way, I’ve developed a strong foundation in ICP definition, lead intent analysis, competitive research, and GTM execution, backed by a customer-first mindset and clear communication. I enjoy connecting dots between product, marketing, and business outcomes, rather than working in silos.

Stackforce AI infers this person is a B2B SaaS marketing strategist with a focus on customer insights and product storytelling.

Location: Bhubaneswar, Odisha, India

Experience: 1 yr 11 mos