Asifur Rahman Khan

CEO

Dhaka, Dhaka, Bangladesh15 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led ULAB's communication strategy for major events.
First representative from Bangladesh at Cannes Lions Festival.
Trained teachers on online teaching tools during COVID-19.

Stackforce AI infers this person is a strategic communications leader in the education sector.

Contact

Skills

Core Skills

Communications PlanningBrand Development StrategyProject ManagementSocial Media CommunicationsSocial Media MarketingScience EducationStudent Development

Other Skills

Creativity and InnovationStudent EngagementClassroom ManagementTeacher MentoringUniversity TeachingTrainingTeachingStudent CounselingTeacher TrainingAfter School Programs

About

With over 14 years of experience across advertising, corporate communication, and academia, I currently serve as Deputy Director & Head of Communication at the University of Liberal Arts Bangladesh (ULAB) — where I lead strategic branding, media relations, and outreach efforts to strengthen ULAB’s image and engagement. Before this role, I taught at the graduate and the secondary level from 2019 to 2023, one of the few educators in Bangladesh bridging both school and university classrooms. During the COVID-19 pandemic, I trained teachers from reputed schools on online teaching tools and methods, entirely pro bono. Before joining academia in 2019, I spent nearly a decade in the advertising industry, becoming Bangladesh’s first representative at the Cannes Lions Festival of Creativity in France — often called the Oscars of advertising. I hold a Master’s in Communication from ULAB (2016) and am currently pursuing a Master’s in Education from BRAC IED.

Experience

15 yrs 4 mos

Total Experience

3 yrs 5 mos

Average Tenure

5 yrs 10 mos

Current Experience

University of liberal arts bangladesh

3 roles

Deputy Director & Head of Communications

Promoted

Jan 2024 – Present · 2 yrs 5 mos · Dhaka, Bangladesh

I lead a team of highly talented communication professionals to:
A. Engage with prospective students and parents through multiple marketing activities and communication channels aimed at increasing admission inquiries.
B. Assisting the administration in executing university events such as convocation, central events and others.
C. Analyze and create decision-making tools for social media, public relations and marketing activities.
My notable achievements are as follows:
1. Successfully executed the communication aspect of the Convocation 2024 involving 9000 people, from branding the venue to ensuring adequate media coverage.
2. Acquired the BDT 4-lac sponsor for Fair Play Cup 2024, the only sponsor of the flagship tournament of ULAB.
3. Created the blueprint for strategic communication, which has increased by engagement and reach of admission videos by an average of 25% across all categories.
4. Reduced the cost of marketing events by 35% through effective cost-cutting measures without compromising quality.
5. Launched several social media videos that proved a big hit organically; Women's Day, 16 December, Fair Play Winning Moment, Victory Day.
6. Launched several non-admission campaigns successfully; QS Ranking, Academic Counselling (our biggest campaign so far) and others.
7. Admission through Marketing Activities has improved from 1% (2023) to 3% (2024).
8. Singlehandedly published 113 press releases in 2024 under challenging conditions, with an average media coverage per event of 4.71.

Brand Development StrategyCommunications PlanningCreativity and InnovationSocial Media CommunicationsProject Management

Communication Advisor

Aug 2023 – Dec 2023 · 4 mos · Dhaka, Bangladesh

I am working with the communication department of ULAB on creating and managing social media content and channels.

Social Media MarketingProject ManagementBrand Development StrategyCommunications PlanningSocial Media Communications

Adjunct Faculty

Jan 2019 – Dec 2023 · 4 yrs 11 mos · Dhaka, Bangladesh

I am responsible for taking the Masters-level courses at the university ranging from Issues & Crisis Management to New Media & Management. In addition, I am responsible for developing and delivering the lectures as dictated by the program curriculum set by the university authorities in accordance to IQAC.

Teachers without borders - bangladesh

Founder and Chief Trainer

Aug 2020 – Present · 5 yrs 10 mos · Dhaka, Bangladesh

Training school teachers for quality education.

Crescendo educational institution

Science Coordinator & Class Teacher

Jul 2019 – Jun 2023 · 3 yrs 11 mos · Dhaka, Bangladesh

Science EducationStudent DevelopmentStudent EngagementClassroom ManagementTeacher Mentoring

Fugro

Head Of Communications & Public Relations

Jul 2017 – Nov 2018 · 1 yr 4 mos · Dhaka, Bangladesh

Responsible for carrying out all communication & public relation activities for the Bangladesh branch of Fugro Germany Land GmbH, a German firm tasked with the responsibility for carrying out the feasibility study for Dighipara Coal Mine in Bangladesh.

Ogilvy

Associate Creative Director

Jan 2017 – Jun 2017 · 5 mos · Dhaka, Bangladesh

Led the creative team to formulate & execute campaigns to fulfill the marketing objectives of brands, in conjunction with the digital team as and when required | Assisted the client service team to drive business growth by pitching campaign ideas to existing & potential clients. Left to switch industries.

Venus consulting pvt. ltd.

Communication Consultant

Jan 2016 – Jun 2017 · 1 yr 5 mos · Dhaka, Bangladesh

Venus Consulting Pvt. Ltd. undertakes and assists foreign firms in carrying out feasibility studies for various government projects, where I was involved with the entire RFP process that eventually won Fugro Germany Land GmbH the right to carry out the feasibility study of Dighipara Coal Mine in conjunction with Venus.

The daily new age

Contributing Writer

Mar 2015 – Dec 2016 · 1 yr 9 mos · Dhaka, Bangladesh

I wrote science articles for New Age on a regular basis along with the occasional travel stories, and I have been a regular contributor for New Age since March 2015.

Unitrend limited

Associate Creative Director

Apr 2010 – Dec 2016 · 6 yrs 8 mos · Dhaka, Bangladesh

Created campaign strategies & executed campaigns as per approved strategies to fulfill the marketing objectives of brands | Led a 6-member strong creative team to execute multiple campaigns simultaneously | Assisted the client service team to drive business growth by pitching campaign ideas to existing & potential clients | Nurtured & prepared young talents at office to run campaigns
MAJOR ACHIEVEMENTS AT UNITREND LIMITED
1. Winner of the Cannes “Young Lions” Competition-2011 in Bangladesh: By beating out all the top advertising agencies at a competition organized by Brand Forum in 2011, I won the chance to represent
Bangladesh at the prestigious Cannes Lion Festival of Creativity for the very first time.
2. Launched American Express Credit Card in Bangladesh: Developed and executed a communication route for American Express that gave a Cardmember base of 100,000+ in just the first year, enabling the brand to be the 2nd ranked credit card in the country in 2011.
3. Established Bashundhara Cement as the strongest cement of the nation: Generated and executed campaign ideas to establish Bashundhara Cement as the strongest Cement in the nation, an achievement that helped Bashundhara Cement achieve phenomenal sales growth and reach nearly 70% of factory utilization within 2 years.
4. Created record sales with Nihar Shanti Amla & Parachute Advansed Extra Care: The campaign for Nihar Shanti Amla created a market share of 8% within the first year of launch while the campaign for Parachute Advansed Extra Care created a market share of 6% within the first year, and both achievements were recognized by Marico India.

Tbwa\benchmark

Copywriter

Sep 2008 – Jun 2009 · 9 mos · Dhaka, Bangladesh

Wrote the content for different print advertisements, radio and TV commercial scripts | Checked and edited the content of advertisements | Major brands I worked for are Grameen Phone PR, Standard Chartered Bank, Transcom Ltd. and United Airways.

Paper rhyme

Copywriter

Jul 2007 – Mar 2008 · 8 mos · Dhaka, Bangladesh

Generated ideas and developed different concepts for different types of advertisements | Checked and edited the content of advertisements | Wrote the contents for print advertisements, radio and TV commercials | Major brands I worked with are Best Air, Lanka Bangla, ACME, Green Delta and Premier Cement.

Thedaily new age

Senior Feature Writer

Nov 2003 – Jun 2006 · 2 yrs 7 mos · Dhaka, Bangladesh

Maintained a steady stream of articles every week on socio-cultural features and various events while also keeping the readers upto-date on fashion, music and sports | Looked out for new, novel story ideas | Organized and assisted in the layouts of the magazines | Kept good relationship with contacts for future help in articles.