Sameer Chheda

Operations Associate

Mumbai, Maharashtra, India12 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

12+ years of CRM leadership experience.
Expert in Salesforce Marketing Cloud and AI-driven automation.
Proven track record in improving campaign efficiency.

Stackforce AI infers this person is a MarTech expert with extensive experience in CRM and marketing automation.

Contact

chheda0763@gmail.com LinkedIn

Skills

Core Skills

Salesforce Marketing CloudMarketing StrategyStakeholder Engagement

Other Skills

Customer Relationship Management (CRM)Resource AllocationE-CommerceScopesFacilitationOnline MarketplaceOperations ManagementCampaign ManagementBusiness AnalysisTeam LeadershipAI-driven automationProgram ManagementEmail MarketingSalesforce.comB2B Marketing

About

Strategic Techno-Functional CRM Leader with 12+ years of expertise in architecting enterprise-scale brand experiences. Expert in bridging the gap between high-level business strategy and technical execution through Salesforce Marketing Cloud (SFMC), AI-driven automation, and data-centric solution design. Proven track record in leading global Digital Operations teams to solve complex platform challenges and drive breakthrough ROI. A transformative leader recognized for accelerating time-to-market through AI-powered workflows and platform governance excellence.

Experience

12 yrs 7 mos

Total Experience

4 yrs 2 mos

Average Tenure

5 yrs 5 mos

Current Experience

Accenture

4 roles

Delivery Lead Manager

Promoted

Jun 2026 – Present · 0 mo

Marketing Automation Associate Manager

Promoted

Sep 2023 – Jun 2026 · 2 yrs 9 mos

My role involves managing the delivery of services to clients, ensuring that the services are delivered on time and to the expected quality standard
Defined SFMC technical solution roadmap and implemented platform governance across global markets,
improving operational efficiency and scalability.
Built and optimized automated customer journeys using Journey Builder and Automation Studio, reducing
manual effort by 30%.
Improved campaign speed-to-market by 40% by implementing AI-powered workflows and automation
frameworks.• Led cross-functional teams (40+) across onshore and offshore models to deliver large-scale marketing campaigns.
Implemented A/B testing and experimentation strategies to optimize campaign performance and improve
engagement metrics.
Strengthening data governance and segmentation frameworks, improving targeting accuracy and
personalization across markets.
Standardized campaign workflows using Adobe Workfront and JIRA, improving delivery timelines and team
collaboration.
Partnered with global stakeholders to align business objectives with scalable marketing technology solutions.

Marketing StrategyCustomer Relationship Management (CRM)Resource AllocationStakeholder EngagementE-CommerceScopes+7

Service Delivery Operations Specialist

Jun 2022 – Sep 2023 · 1 yr 3 mos

Stakeholder EngagementBusiness Analysis

Program and Project Management Specialist

Jan 2021 – Jun 2022 · 1 yr 5 mos

Stakeholder EngagementBusiness Analysis

Capgemini

Campaign Manager

Jun 2019 – Jan 2021 · 1 yr 7 mos · Airoli, Navi Mumbai, India

Helping clients in campaign planning by analyzing specific needs
Managing the execution of email marketing campaigns which includes creation of responsive emailers and event registration pages in Pardot, creating the customer segmentation, setup, proofing, testing, launch, analysis, and optimization of email campaigns to support events, demand-generation campaigns, nurture campaigns, webinars etc.
Advise on campaign execution, ABM marketing, lead generation, lead nurturing, demand generation program and social media marketing.
Working with onshore and offshore marketing managers to define metrics, measures, track, analyze and regularly report on the effectiveness of overall campaign performance.
Implementing the new marketing automation methodologies which maximize the efficiency coordination.
Coordinate with cross-functional teams to ensure flawless marketing campaign delivery, including database targeting/data quality, legal, web design, copywriters, etc.
Reporting and Analytics

Stakeholder EngagementFacilitationBusiness Analysis

Eclerx

3 roles

Associate Process Manager

Promoted

Apr 2018 – Jun 2019 · 1 yr 2 mos

Planning & strategic discussions with the clients and different agencies for projects
Understanding client requirement & expectation and devise solution accordingly. Helping them in creating the project timeline and schedule
Coordinating development and reviewing service level targets and ensuring timely closure of priority requests with high quality
Creating the project cost estimation and FTE calculation.
Managing projects within available budget/capacity, adhere to SLAs and recommend & implement time saving ideas

Stakeholder EngagementScopesFacilitationBusiness Analysis