Mar 2025 – Sep 2025 · 6 mos · United States · Remote

• U.S. GTM
• EMEA GTM
• Content Strategy and Team Ops

Mar 2024 – Feb 2026 · 1 yr 11 mos

Sep 2022 – May 2023 · 8 mos · Singapore · Hybrid

Mar 2022 – Aug 2022 · 5 mos

• Learning new skills

Nov 2021 – Mar 2022 · 4 mos

• Rhome is removing all barriers to work from anywhere.
• We are creating the infrastructure—for both companies and Rhomers—needed to power the remote economy, so professional communities of the future can freely move around the globe while working and collaborating with anyone, anywhere. 🌎
• Come Rhome with us: www.rhome.world

Feb 2021 – Nov 2021 · 9 mos

• Joined the team as their CMO.
• Responsible for delivering measurable impact through all elements of brand, marketing, and communications. Leader of the teams driving brand strategy, growth/acquisition, product marketing, communications, creative, content production, and social media.

Sep 2020 – Nov 2021 · 1 yr 2 mos · EMEA

• Sustainable fashion is the new normal. Are you a front-runner for a sustainable fashion sector? Join our Fashion Accelerator for Better Business (FABB), which is there to help sustainable fashion startups forward.
• I work with startups in the program to help them with their marketing/sales/customer success operations.
• Industries:
• E-commerce, Social Impact, Sustainable fashion.
• Areas I advise on:
• Brand management
• Scaling marketing and sales channels
• Optimising customer journeys
• Go-to-market strategies
• Scaling paid channels
• Demand Generation
• Lead generation via Inbound Marketing, PR, and events
• Marketing and sales automation
• E-commerce strategies
• Content strategy and SEO
• Reporting, and KPIs setting

Aug 2020 – Nov 2021 · 1 yr 3 mos

• WEBEEM is a digital catalog (soon to be a marketplace) of impact driven innovators and their products.
• At Impact Hub we have been building communities for Impact, well over a decade, from Seed to Growth. We are witness to a global movement of people taking action for a world that works for all. Yet, many initiatives, businesses, and movements stay in their niche and don’t make the cut into the mainstream.
• At Impact Hub Amsterdam and Vienna, we have decided to co-initiate WEBEEM to strengthen local economies, give visibility to those who dare to innovate substantial alternatives, and to inspire everyone to take action and contribute to an inclusive and regenerative economy, building our world that works for all.

Aug 2020 – Jun 2021 · 10 mos · EMEA

• Sustainable fashion made easy. A revolutionary sustainability gifting app.
• I work with the founder on their marketing/sales/customer success operations.
• Industries:
• E-commerce, Social Impact, Sustainable fashion.
• Areas I advise on:
• Brand management
• Scaling marketing and sales channels
• Optimising customer journeys
• Go-to-market strategies
• Scaling paid channels
• Demand Generation
• Lead generation via Inbound Marketing, PR, and events
• Marketing and sales automation
• E-commerce strategies
• Content strategy and SEO
• Reporting, and KPIs setting

Jan 2019 – Present · 7 yrs 5 mos · Singapore

• I help Series A/B SaaS startups scale their marketing. I work with startups as a fractional CMO/CCO to help build their end-to-end operations across marketing, product, sales, and customer success.
• Industries:
• SaaS, Fintech, Mobile.
• Areas I cover:
• ✅ End-to-End Inbound Funnel architecture
• ✅ Product-Market Fit | Go-To-Market Fit | Scaling
• ✅ Demand and Lead Generation
• ✅ Marketing, Sales, and Customer Success alignment
• ✅ Hiring | Training | Building Marketing and Sales teams
• ✅ Full scope marketing and sales operations (P&L, processes, templates, Kanban, etc.)
• ✅ Brand management
• ✅ Scaling marketing channels
• ✅ Optimizing customer journeys
• ✅ Scaling paid marketing
• ✅ Account-Based-Marketing
• ✅ Product Marketing
• ✅ Marketing and sales automation
• ✅ Content strategy and SEO
• ✅ Marketing and Sales tools operation
• ✅ Business development establishment and protocols setting

Apr 2018 – Jan 2021 · 2 yrs 9 mos · Singapore

• Helping Founders grow their Startups.
• Industries:
• SaaS, Fintech, E-commerce, Education.
• Areas I cover:
• End-to-End Inbound Funnel architecture
• Product-Market Fit | Go-To-Market Fit | Scaling
• Demand and Lead Generation
• Marketing, Sales, and Customer Success alignment
• Hiring | Training | Building Marketing and Sales teams
• Full scope marketing and sales operations (P&L, processes, templates, Kanban, etc.)
• Brand management
• Scaling marketing channels
• Optimizing customer journeys
• Scaling paid marketing
• Account-Based-Marketing
• Product Marketing
• Marketing and sales automation
• Content strategy and SEO
• Marketing and Sales tools operation
• Business development establishment and protocols setting

Nov 2017 – Dec 2018 · 1 yr 1 mo · APAC

• Provided executive-level leadership with full accountability for designing and implementing comprehensive marketing strategies for the APAC market.
• Industries:
• Corporate training, SaaS.
• Areas of responsibilities:
• New business acquisitions
• Scaling marketing channels
• Brand Management and enhancement in APAC
• Budget Management
• Scaling paid channels
• Optimising customer journeys in an Enterprise B2B sales environment
• Reporting and ROI analysis
• Go-to-market strategies in APAC
• Cross-functional alignment between Sales, Marketing, and Client Services teams
• Lead generation via enterprise events, PR, content, social selling, and Inbound Marketing.
• Account Based Marketing
• Marketing and Sales automation (Hubspot, Marketo, and Salesforce)
• Content Strategy
• Demand Generation

Apr 2017 – Jul 2017 · 3 mos · EMEA, NA, APAC

• I joined WINGS4U global agency to devise innovative brand identity and
• marketing strategies for some of the largest corporations on the planet. I have personally led consulting projects to companies such as Visa, Microsoft, Twitter, and SES, to name a few.
• Industries:
• SaaS, Media, Banking.
• Aread consulted on:
• Marketing strategies
• Optimising customer journeys
• Go-to-market strategies
• Brand Management
• Content strategy
• Social Media strategy
• Marketing automation (Hubspot, Marketo)
• Demand generation

Jan 2017 – Jan 2017 · 0 mo · Singapore

• Argomi was a spin-off from JL Capital, a reputable hedge fund, that was planning to commercialize an integrated front-to-back office asset management platform for hedge funds and family offices. Ultimately, the product was absorbed into a new hedge fund and stopped commercializing.
• Held concurrent responsibility for managing the entire marketing budget, creating revenue-from-marketing projections, developing marketing strategies, fostering beneficial PR and media relations, and facilitating cross-functional alignment with sales. Directed each part of the Inbound funnel in addition to interfacing with clients to understand needs.
• Industry:
• Fintech, SaaS.

Aug 2015 – Apr 2017 · 1 yr 8 mos

• Directed the worldwide marketing activities across LATAM, SEA, North America, and EMEA. I led, coached, and mentored a young team, and together we established Impact Hub Network as the largest network of social entrepreneurs on the planet!
• Industries:
• Co-working, Social Impact.
• Responsibilities:
• Scaling marketing channels
• Scaling paid channels
• Optimising new-members journeys across a network spread in over 100 locations worldwide.
• Cross-functional alignment between all teams.
• Demand Generation across five continents
• Content Strategy
• Mentoring and coaching a global remote-team
• Project management

Sep 2014 – Dec 2015 · 1 yr 3 mos

• I was Impact Hub Singapore first CMO, and the one responsible for designing the same marketing, sales, and customer success operations they use until this date! I consider this period to be one of the most exciting periods in my leadership career. It was so successful, Hubspot filmed a video about our success.
• Industry:
• Co-working.
• Responsibilities:
• New business acquisition
• Scaling marketing and sales channels
• Budget management
• Optimising customer journeys
• Reporting and ROI analysis
• Product marketing
• go-to-market strategies
• Cross-functional alignment between sales, marketing, and business development teams
• Brand management
• Lead generation via inbound marketing, PR, and events
• Marketing and Sales tools operation (Hubspot)
• Business strategy
• Content strategy and SEO
• Demand generation

Feb 2014 – Oct 2014 · 8 mos · new york, new york

• I was hired by AKC, specifically to architect a wide-scale transition to digital marketing operations. It was, by far, one of the most challenging projects I've ever tackled. We had to dig into a 6 million users unsegmented database and transition a company with $70M in ARR, outdated tools, and many old policies into agile and fast-paced marketing operations. Phew! Talk about an adrenalin rush!
• Industry:
• Not-for-profit
• Responsibilities:
• Digital marketing transformation
• Marketing automation (Marketo)
• email marketing strategy
• Database segmentation
• project management
• Product marketing

Jan 2012 – Sep 2013 · 1 yr 8 mos · New York, NY

• NCLD (now understood.org) was a small nonprofit organization with minimal
• brand exposure in the U.S. before I joined. When they hired me, my goal was to make people fall in love with the brand and bring its important mission forward. I must admit that this was the most exciting managerial role I have ever held.
• Industries:
• Not-for-profit, Education, Government.
• Responsibilities:
• Social media management
• Scaling marketing channels
• Lead and donors generation
• Content strategy
• Website management
• Marketing automation (Hubspot)

Jan 2011 – Oct 2011 · 9 mos

Feb 2010 – Jan 2012 · 1 yr 11 mos · Online

• Wrote marketing articles geared toward a community of marketing professionals that are attending the university (Now Hubspot Acadamy).
• Topics covered: SEO, SEM, SMM, blogging, content strategy, lead generation, lead nurturing, email marketing.

Nov 2009 – Jan 2012 · 2 yrs 2 mos

Jun 2009 – Sep 2009 · 3 mos

• Initiated, developed, and presented an Internet Marketing plan for Princeton University- Campus Recreation.

May 2007 – Jan 2012 · 4 yrs 8 mos

Jan 2007 – Jul 2007 · 6 mos

Dec 2005 – Dec 2006 · 1 yr

Jul 1998 – Dec 1999 · 1 yr 5 mos