Jun 2024 – Dec 2025 · 1 yr 6 mos · Gurugram, Haryana, India

• ● Part of Regional Sales Team, worked on market development, GTM sales strategy for Google Ads
• ● Onboarded and consulted 40+ clients across 10 Indian states, assisted in problem identification and solution
• ● Customized narratives of Google products as per client verticals, like FMCG, Retail, Ecommerce, Education
• ● Executed first YouTube Creator Partnership Deal for New Business Sales, with Indian brand Monte Carlo

Apr 2023 – Jun 2023 · 2 mos · Gurugram, Haryana, India

• ● Designed GTM strategy to a build case, for establishing Gaming as a key vertical for NBS India team
• ● Built SOPs for top funnel, identified lead sources and measures to assess value and viability of opportunity
• ● Established ecosystem for internal partnerships and XFN collaboration to strengthen vertical expertise
• ● Drafted content strategy, including relevant Ads solutions, for consulting clients, customized for sub-verticals

Mar 2023 – Mar 2023 · 0 mo · Mumbai, Maharashtra, India

• Corporate Project with ITC Foods:
• ● Tested product and brand concepts through primary and secondary marketing research for launch of Right Shift
• ● Drew insights, built content pillars, customer journey mapping, supported by industry and competitor analysis

Feb 2022 – Jun 2022 · 4 mos · Mumbai, Maharashtra, India

• ● Implemented marketing campaigns for verticals Education and Healthcare in Southeast Asia (India, Singapore)
• ● Ideated external communications, email marketing and digital marketing campaigns for the organization
• ● Conceptualized infographics and factsheets, and drove content creation for corporate handles of L.E.K.

Jan 2021 – Sep 2021 · 8 mos · Gurugram, Haryana, India

• ● Identified target audience, key segments, and worked on brand strategy of new product - B2C vertical
• ● Planned social media strategy, content creation and curation for both, the B2B, as well as B2C verticals
• ● Managed public relations, press releases, media quotes, copywriting for advertisements, on behalf of Amplus
• ● Led communications and managed operations for two CSR initiatives undertaken by company during covid-19

Dec 2019 – Dec 2020 · 1 yr · Gurugram, Haryana, India

Jun 2019 – Nov 2019 · 5 mos · Gurugram, Haryana, India

May 2018 – Jul 2018 · 2 mos · Gurugram, Haryana, India

• ● Designed 360 degree ad campaign for Horlicks, addressing problem of declining relevance and market share
• ● Created and pitched 2 social media campaigns for Women’s Horlicks, post TG’s digital ecosystem analysis
• ● Drafted competitor and industry analysis of Eno, planned for its brand launch on Instagram