Monica Daniel

CEO

Toronto, Ontario, Canada3 yrs 9 mos experience
Highly Stable

Key Highlights

  • Expert in growth marketing strategies.
  • Proficient in managing large ad budgets.
  • Skilled in data-driven marketing analytics.
Stackforce AI infers this person is a MarTech specialist with a strong focus on growth marketing and paid search strategies.

Contact

LinkedIn

Skills

Core Skills

Growth MarketingPaid Search Strategy

Other Skills

Google AdsMicrosoft AdsGoogle AnalyticsSalesforceMarketing Analytics

About

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Experience

3 yrs 9 mos
Total Experience
3 yrs
Average Tenure
9 mos
Current Experience

Ryze ai

Building AI for Marketing

Sep 2025 – Present · 9 mos · Toronto, Ontario, Canada

Growth Marketing

Metric theory

Growth Consultant

Jan 2023 – Jan 2025 · 2 yrs · San Francisco Bay Area

  • Work with early-stage software teams to find what drives growth
Growth Marketing

Power digital marketing

Senior specialist, Paid search

Jan 2019 – Jan 2022 · 3 yrs · Remote

  • Manage Google Ads and Microsoft Ads for B2B accounts — build campaigns, structure ad groups, and control spend daily
  • Shift $500K+ quarterly budgets across campaigns based on CPL, conversion rate, and pipeline contribution
  • Run keyword builds, match-type testing, and negative list audits to cut waste and tighten query relevance
  • Track lead and opp flow using Google Analytics + Salesforce; validate data before optimizing
  • Test bids, ad copy, and landing pages continuously to hit CPA and volume targets
Google AdsMicrosoft AdsGoogle AnalyticsSalesforcePaid Search Strategy

Education

Rice University

Bachelor of Arts - BA — Statistics

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