Somya Goel

Operations Associate

Gurugram, Haryana, India9 yrs 10 mos experience

Key Highlights

  • 10 years of experience in eCommerce analytics
  • Proven track record in data-driven strategies
  • Expertise in digital shelf monitoring and SKU optimization
Stackforce AI infers this person is a SaaS eCommerce analytics expert with a strong focus on client success and data-driven growth strategies.

Contact

Skills

Core Skills

Ecommerce AnalyticsClient SuccessAnalyticsClient Handling

Other Skills

Pricing StrategyBusiness InsightsCustomer EngagementBusiness StrategyMicrosoft ExcelPowerPointCustomer InsightReporting & AnalysisStock Market AnalysisE-commerce OptimizationMarketing AnalyticsCross-functional Team LeadershipCustomer HandlingDigital StrategyProduct Operations

About

eCommerce Analytics & Growth professional with 10 years of experience driving data-led performance for FMCG and D2C brands across Amazon, Flipkart, Noon Minutes, Talabat and D2C platforms. Strong expertise in eCommerce analytics, digital shelf monitoring, dashboard storytelling, SKU and inventory optimisation, share-of-search improvement, eCommerce operations and stakeholder management. Proven track record of partnering with brands to improve visibility, conversion, and ROI through data-driven strategies. Experienced across SaaS platforms, product analytics, client success, and team leadership, with a passion for solving business problems through data and driving scalable growth. 📩 Open to opportunities in eCommerce Growth, Analytics, Strategy, and Client Success roles.

Experience

9 yrs 10 mos
Total Experience
2 yrs 5 mos
Average Tenure
--
Current Experience

1digitalstack

Associate Manager- Client Success

May 2025 – Oct 2025 · 5 mos · Gurugram, Haryana, India · On-site

  • Ecommerce Analytics | Digital Shelf Monitoring | Digital Ads Automation | Customer Success Manager | Performance Marketing | Client Handling | Insights | Reporting | Team Handling | Product Management | Onboarding
  • Led eCommerce analytics, Ads Automation Tool management, and Digital Shelf Monitoring for FMCG and D2C brands, driving KPI tracking, Share of Search (SoS), inventory and marketplace growth across platforms.
  • Managed and optimized enterprise automation systems, delivering advanced performance dashboards, sales reporting, and actionable insights across pricing, assortment and campaign performance to enable data driven decision-making.
  • Designed and implemented scalable rule-based automation workflows while leading client onboarding across sectors, improving operational efficiency, reducing manual intervention, and enhancing process scalability.
  • Delivered tailored dashboard walkthroughs to brand teams, helping them identify root causes behind low share-of-search, poor availability, or underperforming SKUs.
  • Advised clients on strategic levers such as new SKU launches, inventory and distribution optimization, competitive positioning, and campaign prioritization based on real-time eCommerce analytics.
  • Recommended improvements in media strategy by identifying high-impact keywords, SKUs, and geo-targets, directly influencing visibility and conversion across marketplaces like Amazon and other quickcommerce platforms like Noon mins, Talabat etc.
Pricing StrategyBusiness InsightsCustomer EngagementBusiness StrategyMicrosoft ExcelPowerPoint+11

Mfilterit

2 roles

Analytics Lead

Apr 2024 – Apr 2025 · 1 yr · Gurugram, Haryana, India · On-site

  • Analytics | Insights | Data Solving | Product management | eCommerce Analytics | Pre-sales | Client Handling | Growth | Marketing
  • Providing various category analysis which will help the marketing team to grab organic leads
  • Actively involved in preparing commercials for the Clients.
  • Working as a Project Manager for big agency projects and handling team of 12-15 members and guiding them till completion of project.
  • Providing various insights and actionable to brands which help them to take business decisions
  • Engage in Business Development activities which help in achieving the BU Targets.
  • Core Member of the product development
  • Providing dashboard & data walk through of the product to brands and their team.
  • Helping teams create various customized reports and alerts which can ease brands day-to-day activities.
  • Engage with various Client understand their requirements and help them with various analysis aspects.
Business AnalyticsBusiness InsightsBusiness-to-Business (B2B)Data AnalysisData CollectionE-commerce+17

Manager-Ecommerce

May 2022 – Mar 2024 · 1 yr 10 mos · Gurugram, Haryana, India · On-site

  • Customer Success | Account Management |Data Analytics | Ecommerce Analytics | Strategy | Reporting & Analytics | Discoverability & Buyability | Content Optimization | Stock Analysis | Sentiment Analysis | Pricing & Discounting Analysis | Banner Analysis
  • Handling various fmcg clients and helping them actively utilize our dashboards
  • Providing various product demos and involved in product pitches where the ultimate objective was to make the Client understand about the power of the tool.
  • Helped product team to add various analysis like competition analysis, sentiment analysis, MAP violations at ASP level, Discount violation, Seller Analysis etc. at dashboard level.
  • Helped in building Monthly Scorecards/MBRs from the data where Brand can take actions based on the Insights shared in the Scorecards/MBRs
  • Did multiple POCs and managed various LIVE clients spread across various sectors.
  • Core Member of the Product Development Team where I helped in building a powerful Power BI dashboard for Digital Shelf Tracking.
PowerPointProject ManagementBusiness InsightsStrategySQLAnalytics+10

Paxcom india (p) ltd - a paymentus company

Senior Ecommerce Analyst

Oct 2020 – Apr 2022 · 1 yr 6 mos · Gurugram, Haryana, India

  • Data collection, interpretation and analysis of results.
  • Verifying trends and patterns in data sets.
  • Provides various analysis and insights i.e, Stock analysis, price analysis, promotion, reviews & ratings etc. to help brand expand their business on an ecommerce platform.
  • Preparing weekly, daily and monthly decks and reports according to client's requirement.

Unicommerce

4 roles

Consultant- Enterprise Product

Promoted

Oct 2019 – Sep 2020 · 11 mos

  • Key Account Manager of 15 Enterprise Accounts (including International and Domestic)
  • Analyze client’s business requirements and processes through document analysis, interviews, workshops,workflow analysis and monthly meetings
  • Performed system, unit, performance, load and data interface testing
  • Provide input into developing and modifying systems to meet client needs and develop business specifications to support these modifications
  • Conducting research and generating reports with market insights, user behaviour, and future trends in coordination with research and data analysis teams

Senior Associate

May 2018 – Sep 2019 · 1 yr 4 mos

  • Extracting business specific information from SQL database
  • Daily report generation for active and inactive clients and analysis of cause of inactivity and providing solution
  • Work with Product Management team to recommend feature enhancements
  • Providing training to new interns for seamless onboarding in the team and handling their queries

Senior Executive

Promoted

May 2016 – Apr 2018 · 1 yr 11 mos

  • L2 support including debugging with logs, technical product management and operations
  • Helping clients to effectively utilize Uniware SAAS software to achieve maximum utility
  • Coordinating with internal team for quick resolution

Client Executive

May 2015 – Apr 2016 · 11 mos

  • Providing data and product training to clients for Uniware on tools like Team Viewer, Ammyy , Skype and Anydesk
  • Customizing software according to client's requirement and providing support accordingly

Education

MEERUT INSTITUTE OF ENGINEERING AND TECHNOLOGY, MEERUT

Bachelor of Technology (BTech) — Electronics and instrumentation

Jan 2011 – Jan 2015

Symbiosis Centre for Distance Learning

Postgraduate Degree — Date Science

Jan 2022 – Jan 2024

Meerut Public School, Meerut

Senior Secondary School — PCM

Jan 2009 – Jan 2011

Meerut Public School, Meerut

Science — 1997-2009

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