Jul 2019 – Sep 2025 · 6 yrs 2 mos

• Owned design for Qube’s B2B+B2C cinema platforms spanning content logistics, playback, advertising, ticketing and accessibility. Drove system-wide improvements, designed for new revenue streams, and scaled design capabilities and processes across the organization.
• Increased Qube Wire’s NPS by 48% - by redesigning key workflows based on customer feedback and usability insights.
• Spearheaded company-wide design system with 50+ reusable components, reducing design-to-development time by 35% Integrated AI prototyping tools to accelerate design cycles and increased efficiency.
• Architected AI-driven matching engine connecting diverse theatre sources to a unified theatre database, improving accuracy and efficiency.
• Led design and product management for Moviebuff Access, an accessibility app for filmgoers
• Built the design team from 0 to 5 members, establishing scalable design culture aligned with business objectives

Jun 2016 – Jun 2019 · 3 yrs

• Led redesign of Qube XP (cinema playback system) which doubled operational efficiency.
• Co-created a cinema advertising platform from ground up that drives ~40% of company revenue.

Dec 2015 – Jun 2016 · 6 mos

Jul 2015 – Sep 2015 · 2 mos

Jun 2015 – Oct 2016 · 1 yr 4 mos · Greater Chennai Area

Jun 2015 – Jun 2015 · 0 mo · Greater Chennai Area

• Worked on designing the user experience of a classifieds website, a social community website and a international web hosting chain of companies' mobile apps as well. Major area of work includes user research, competitive analysis, information architecture and wireframing. Worked on the complete analysis of salesforce.com and executed various tasks in organizing all the leads and contacts.

Dec 2014 – Feb 2015 · 2 mos · Greater Chennai Area

Dec 2014 – Jan 2015 · 1 mo · Greater Chennai Area

• I got introduced to both Android Material Design specifications and iOS8 design specifications. I designed the User Interface of one app on each of the platforms. I worked on the feasibility study, features and specifications of an app that was going to be developed. It also included the analysis of all related apps in almost all platforms. I designed some app icons and other icons during this, I learnt the design process and the limitations involved in icon design. I also designed a webpage with a challenging design problem.

Jun 2014 – Jun 2014 · 0 mo · Greater Chennai Area

• I learnt about the basics of digital design and layouts. I worked on a complete website after understanding and analyzing the requirements put forth by the client. The take away from the internship was the change in how I perceived the design processes, change for good indeed.