Kaushik Vikram Balaji

Co-Founder

Bengaluru, Karnataka, India6 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led product-market fit journey for a fast-growing consumer product.
  • Built a community for continuous user feedback and product innovation.
  • Implemented AI solutions to enhance customer support efficiency.
Stackforce AI infers this person is a Product Manager with expertise in SaaS and community-driven growth strategies.

Contact

Skills

Core Skills

Product ManagementProduct DevelopmentProduct Marketing

Other Skills

Requirements GatheringProduct DesignLeadershipProduct InnovationData AnalyticsStrategic InitiativesUser RequirementsFigmaCommunicationConsultingComprehensive PlanningA/B TestingAnalytical SkillsProduct Road MappingB2C

About

I'm passionate about building tech products. With experience creating several no-code tools and as a full-time Product Manager at Multipl and SurveySparrow, I have developed an eye for designing extremely user-friendly products that can be loved and used by a global audience. Outside of work, I enjoy traveling, taking photos, and reading books. Of late, I've developed an interest in understanding Behavioural Science more deeply and decoding human behaviour when it comes to decision-making. I make it a point to connect with at least one behavioural expert or psychologist regularly just to get a deeper hang of this field. I've connected with Behavioural Scientists from Swiggy, Irrational Labs, and Behavioural PMs at various consumer product companies. I'm loving this, and if you're passionate about Behavioural Science or Product Management — let's talk!

Experience

6 yrs 11 mos
Total Experience
2 yrs 3 mos
Average Tenure
4 yrs
Current Experience

Multipl

Product Manager, Founding Team

Jun 2022Present · 4 yrs · Bengaluru, Karnataka, India

  • I’ve spent the last few years building Multipl from an early beta to a fast-growing consumer product loved by 7.5+ lakh users. My work has been majorly around deep user understanding, strong product intuition, and driving adoption through experimentation.
  • Helped Multipl’s Product-Market Fit journey end-to-end — from running 1000+ qualitative user calls to designing behavioural experiments that improved our first-transaction rate from 0.5% to 22%. By decoding power-user behaviour through behavioural science frameworks, I drove a 33% uplift in revenue by moving users from Casual → Core → Power.
  • Being customer-obsessed, I built Multipl Klan — an 400-member community on WhatsApp — that became a continuous feedback loop and a key input to product innovation. I also introduced an in-app AI chatbot that reduced customer tickets by 60%.
  • In short: I build with conviction, ship fast, stay close to users, and solve real problems that drive measurable growth.
Requirements GatheringProduct DesignLeadershipProduct InnovationProduct MarketingData Analytics+15

Eshipz

Freelance Growth Consultant

Nov 2021Mar 2022 · 4 mos

  • I had the opportunity to assist Eshipz, a logistics and supply chain management company, with their blog content. As a newcomer to this industry, it was a valuable learning experience for me to understand how automation plays a key role in logistics companies. I was impressed to see how proactively the players in this space are adopting newer technologies to improve their processes.
  • Overall, working with Eshipz was a great experience that provided me with a deeper insight into the logistics and supply chain management industry.
BloggingProduct MarketingBlog MarketingContent Marketing

Surveysparrow

Product & Growth

Sep 2020Jun 2022 · 1 yr 9 mos · Kochi, Kerala, India

  • Built & scaled the SurveySparrow community from 0 to 1000+ members
  • Built a QR Code Generator Tool, intending to generate leads.
  • Collaborated with Product Managers and Engineers to improve the User Experience (UX) of the product
  • Created the Knowledge Base hub on HubSpot that helped our customers understand product features, saving tons of person-hours for Customer-facing teams
  • Worked closely with Product Managers in creating effective marketing strategies for new Apps & Integrations
  • Created email sequences for the whole Customer Onboarding flow that increased the feature adoption rate.
  • Created Email Newsletters that educated users about new features & enhancements
  • Optimised Blogs, Webpages, & Product videos for better rankings on Google & YouTube (On-Page SEO)
  • Optimised App Marketplaces that increased the overall install and sign-up rates
  • Engaged with customers directly on calls giving them the demo of the product features
  • Initiated Product Webinars that helped us upsell, cross-sell and increase the feature adoption rate of our existing features
Product Marketing

Skill-lync

2 roles

Product Marketer

May 2020Aug 2020 · 3 mos

  • Created Blogs and YouTube videos that reached 100,000+ organic views
  • Hosted 100+ webinars by collaborating with the external instructors
  • Developed strategies for the YouTube Channel, scaling it from 5k - 30k subscribers
  • Developed and executed email marketing strategies that increased MoM revenue by 15%

Digital Marketing Executive

Jun 2019May 2020 · 11 mos

  • Produced significant growth across the social media platforms
  • Measured and improved the performance of marketing campaigns
  • Executed online lead generation programs including Email Campaigns and Webinars
  • Helped the sales team with collaterals for closing deals that had directly impacted revenue
  • Worked with Dev team in optimising landing pages by constantly analysing tools like Hotjar

Zuan education

Javascript Trainee

Feb 2019Apr 2019 · 2 mos · Chennai, Tamil Nadu, India

  • My time at Zuan was nothing short of amazing and impactful. In just two months, I learned how to build a website from scratch and significantly improved my Photoshop skills from the ground up.
  • Overall, my experience at Zuan was incredibly rewarding and helped me develop new technical abilities.

The indian science congress association

Event Organizer

Nov 2017Dec 2017 · 1 mo · Hyderabad, Telangana, India

  • My first startup experience was with this event management company, where a team of three of us worked together to organize a national-level event called ISCA (Indian Science Congress Association) in Manipur, while providing remote support from Hyderabad.
  • ISCA is a science-focused event that attracts participants from all over India, and we received registrations from every corner of the country.
  • As part of the support team, I assisted with various tasks such as invoicing, travel and accommodation arrangements, and communication with participants.
  • Communicating in Hindi was a significant challenge for me as I had to interact with people from Hindi-speaking states such as Bihar, Jharkhand, and Uttar Pradesh. However, with my basic Hindi knowledge, I was able to assist everyone with their needs and inquiries. This experience provided me with an amazing learning curve, and I even ended up becoming fluent in Hindi.

Education

GrowthX®

GrowthX Fellowship

Jan 2023Apr 2023

Sri Venkateswara College of Engineering

Jan 2015Jan 2019

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