Van D.

Digital Marketing Specialist

San Jose, California, United States8 yrs 2 mos experience

Key Highlights

5+ years in marketing operations and optimization.
Expert in lead management and attribution models.
Proven track record in campaign performance enhancement.

Stackforce AI infers this person is a MarTech expert with strong capabilities in marketing operations and data-driven decision making.

Contact

Skills

Core Skills

Marketing OperationsLead ManagementCampaign ManagementReportingData VisualizationProject Management

Other Skills

MarketoSalesforceAttribution ModelsData Flow OptimizationDocumentationGovernanceComplianceBest PracticesProcess OptimizationGoogle SheetsCampaign ExecutionProcess DocumentationDashboard DevelopmentTableauExcel

About

5+ years of progressive experience in optimizing marketing systems, processes, and supporting marketing execution. Adept at managing the marketing funnel, ensuring accurate lead scoring, automating lead to account matching, and designing attribution models. Proven expertise in streamlining systems, implementing data flows, and enhancing campaign performance across multiple platforms, including Salesforce and Marketo. Skilled in creating and maintaining dashboards, writing clear documentation, and supporting campaign execution with list pulls, loads, and post-event reporting.

Experience

8 yrs 2 mos

Total Experience

2 yrs 8 mos

Average Tenure

1 mo

Current Experience

Nutanix

3 roles

Marketing Operations Senior Specialist

May 2026 – Present · 1 mo

Marketing Operations Analyst/Senior Analyst

Promoted

Sep 2021 – Dec 2025 · 4 yrs 3 mos

Marketing Systems Ownership: Own and manage the operational aspects of the Marketo database, ensuring seamless synchronization with Salesforce, resolving operational issues, and improving data flow efficiency.
Governance & Compliance: Standardize UTM taxonomy and implement best practices, ensuring consistent usage and compliance across the marketing organization.
Process Optimization & Efficiency: Lead the operational redesign for .NEXT (Nutanix’s largest annual conference), improving lead upload times and reporting accuracy, resulting in faster campaign execution and better data insights.
Cross-functional Collaboration: Partner with global marketing teams to align systems, processes, and campaigns, ensuring seamless integration and efficient execution across regions.
Lead Management & Funnel Optimization: Updated and optimized the existing marketing funnel to better align with campaign types (marketing-only, marketing + sales, and partner), improving lead flow efficiency and conversion tracking. Enhanced and maintained lead enrichment processes, implementing scoring thresholds to improve lead quality and ensure accurate MQL (Marketing Qualified Lead) and SAL (Sales Accepted Lead) tagging for seamless sales handoff.
Attribution & Reporting: Refined the marketing attribution model, providing enhanced visibility into the value of various marketing activities and ensuring accurate measurement across campaigns.
Documentation & Training: Developed and maintained comprehensive documentation for team processes, creating "how-to" guides and training materials to support global marketing teams in tool usage and best practices.

MarketoSalesforceLead ManagementAttribution ModelsData Flow OptimizationDocumentation+1

Americas Marketing Operations Specialist

Feb 2020 – Sep 2021 · 1 yr 7 mos

Campaign Execution: Built and maintained a campaign planning and execution tool in Google Sheets, using AppScript to streamline planning, goal setting, and budget allocation for quarterly marketing activities.
Dashboard Development & Reporting: Designed and maintained Salesforce dashboards to track pipeline and funnel metrics for multiple regions, enabling real-time insights and improved reporting accuracy.
Lead Management & SLA Monitoring: Regularly monitored and reported on lead list SLAs, identifying discrepancies and ensuring timely lead routing by publishing weekly reports and communicating processes to stakeholders.
Process Documentation & Enablement: Developed and maintained a comprehensive operational hub with documented processes, best practices, and "how-to" guides, supporting 60+ remote marketers across the Americas.

Google SheetsSalesforceCampaign ExecutionReportingProcess DocumentationCampaign Management

Celigo

Senior Manager, Marketing Operations

Dec 2025 – May 2026 · 5 mos · Remote

Agilent technologies

2 roles

Pharma Marketing Associate

Jan 2019 – Dec 2019 · 11 mos

Built and updated a Tableau based visualization of global revenue for Global Pharma Marketing Management team used in investor narratives, tracking market trend data and tracking a OneAgilent enterprise wide initiative
Built, updated, and supported Agilent's Global Pharma Sales team's Field Portal enabling the most up to date content to transfer directly to global sales team from Marketing
Summarized monthly sales and orders in Excel using predetermined KPIs for senior marketing managers, regional marketing managers and product line managers - this was for our OneAgilent initiative and these figures were viewed and used by our CEO staff in monitoring the success of the company
Served as project manager assisting with keeping notes, action items, and meeting minutes for cross-functional initiative of senior leaders
Created visuals in PowerPoint for senior marketing managers to report on digital campaign metrics and ROI using data captured from Spotfire
Performed ad-hoc requests that identified gaps, trends, and projections globally, regionally, and by product lines

TableauExcelPowerPointProject ManagementData Visualization

Marketing Intern

Jan 2018 – Dec 2018 · 11 mos

Completed the analysis of the sales team and supported the marketing management team in building the sharepoint sales field portal
Learned SEO and SEM and then taught the marketing managers the key levers to increase Agilent Pharma Solutions webpages results; drove increased performance in two key areas (glycan and peptide mapping)
Tracked product and landing pages in MindManager and reported page errors
Supported the pharma segment on global marketing operations and strategies
Coordinated automated surveys and reminders in Surveymonkey
Assisted in creating, editing, and formatting PowerPoint slides