Nov 2023 – Present · 2 yrs 7 mos · Remote

• Content Strategy & Generative AI
• Gen-AI Creative Engine: Launched an automated image generation pipeline for event-themed visuals, driving a 30% increase in CTR and Cart-Conversions across thousands of listings.
• Search & Quality Intelligence: Engineered a proprietary Listing Quality Score (LQS) and Listing Completeness Score (LCS), integrating Amazon and 3rd party data to optimize organic ranking
• Experimental Scale: Automated A/B testing experiments leveraging Gen-AI pipelines with real-time Amazon Ads and SEO data to maximize portfolio visibility.
• Operational Efficiency: Migrated content infrastructure from HubSpot to a custom Dynamic Content Library, reducing technical debt and operational overhead by 60%.
• NPD & Portfolio Operations
• ML-Based Capital Allocation: Architected a Machine Learning Portfolio Steering Engine for 10,000 listings, transitioning decision-making from manual intuition to algorithmic demand planning and pricing.
• 0-to-1 Launch Pipeline: Designed the end-to-end NPD workflow—from automated idea generation via Amazon Product Opportunity Explorer to final launch—systematizing the transition from concept to revenue.
• Compliance Automation: Built automated regulatory workflows for testing labs and vendor management, reducing launch bottlenecks and ensuring 100% adherence to global standards.
• Customer Experience (CX) & Revenue Recovery
• CX Sentiment Analysis: Developed an automated sentiment analysis engine for customer reviews; quantified 2% revenue loss due to negative CX to enable targeted recovery for "top loser" listings.
• Affiliate Profit Engine: Built and scaled the BI infrastructure for an Affiliate Aggregator program, managing a $1M annual profit stream for internal and external brands.

Jul 2022 – Nov 2023 · 1 yr 4 mos · Bengaluru · Remote

• Seller Platform Strategy & Experience
• Logistics Autonomy: Scaled the "Choose Courier Partner" feature to 80% adoption by identifying post-shipment friction via seller surveys; significantly improved fulfillment flexibility.
• Fraud & Asset Protection: Launched Branded Packaging initiatives, reducing RTO (Return-to-Origin) packet-swaps by 50% while increasing tracking and delivery precision.
• Reverse Logistics Efficiency: Engineered "Smart-QC" for reverse pickups, driving a 60% reduction in incorrect pickups without adding friction to the customer return journey.
• Fraud Prevention & Platform Integrity
• Risk Mitigation at Scale: Reduced the Platform Risk Score by 40% by architecting and deploying structural risk-scoring models for high-volume transactions.
• Proactive Threat Detection: Piloted an Anomaly Detection Model to identify behavioral "hotspots," enabling proactive prevention of fraudulent seller activity.
• Automation & Efficiency: Decreased manual operational effort by 8x through the implementation of automated Analytical Blocking Models for high-risk accounts.
• Risk Management & P&L Optimization
• Insurtech Innovation: Launched an industry-first Seller Insurance program, achieving 90%+ volume coverage at a cost of <3% AOV; mitigated financial volatility for the ecosystem.
• P&L Efficiency: Delivered 1.75% in P&L savings (NMV-base) by redesigning the Reimbursement Control Framework and automating claims through a Consolidated Reimbursement Model.
• AI-Driven Scalability: Partnered with Data Science to deploy Video ML models for dispute resolution, resulting in 2x gains in both agent productivity and audit accuracy.

Dec 2021 – Jul 2022 · 7 mos · Mumbai

• Digital Transformation & Automation (US Midwest Utility)
• Operational Efficiency: Architected a cost-optimization roadmap for a $4B Utility, delivering 5% in operational savings via value-tree analysis.
• Large-Scale RPA: Orchestrated a Robotic Process Automation pilot for the Billings Division; managed 30 developers to deliver 180,000 man-hours in monthly savings.
• Executive Dashboards: Built CXO-level BI dashboards to track digital penetration and cross-selling, centralizing data for fragmented customer segments.
• Global Strategy & Energy Transition
• Market Expansion: Doubled the addressable market (2x growth) for a Japanese MNC’s Energy Management division by identifying disruption points in the Asian utility market.
• Decarbonization Policy: Authored a Point of View (PoV) on EU & US Carbon Taxation, modeling the impact of border taxes to inform GTM strategies for global utilities.
• Forecasting: Developed 2030 power generation and emission models for the SE-Asian market using data analytics to identify clean-tech adoption gaps.

Jul 2019 – Nov 2021 · 2 yrs 4 mos · Mumbai

• Business Model Strategy & Turnaround (Healthcare)
• Service-to-Product Pivot: Led a pro-bono turnaround for a healthcare entity, designing a 2-year roadmap to pivot from services to a product-based offering, increasing investor appeal and scalability.
• Digital Integration: Facilitated organizational design workshops and sourced 3 strategic partners to automate manual healthcare workflows.
• Global Market Intelligence (Renewable Energy)
• Offshore Wind Study: Developed strategic thought capital on offshore wind potential across NA, EMEA, and APAC markets to inform capability investment decisions for global energy leaders.
• Technical Leadership & Enablement
• Analytics Mentorship: Designed and taught a ‘Practical Analytics for Business’ course (Python/PowerBI) to a 50+ member team to improve technical literacy across the firm.
• Strategic Onboarding: Benchmarked and onboarded two digital solution partners to accelerate the capability roadmap for a major utility client.

Apr 2018 – Jun 2018 · 2 mos · Mumbai, Maharashtra, India

• Identified 8 pain-points in the North American Utility industry's distribution value chain.
• Developed and implemented 5 Python-based tools with AI/ML algorithms, improving the bottom line by 9%+.
• Created a business case for utility companies to monetize electric vehicle charging using AI-enabled customer campaigns.

Jul 2015 – Jun 2017 · 1 yr 11 mos · Bangalore

• Served as Account Lead for four major clients, ensuring tailored business solutions and exceptional service delivery.
• Achieved a 94% reduction in downtime risk for a Fortune-30 client, preventing a potential $200M loss.
• Guided a Fortune-50 client in securing $110M worth of hardware against zero-day vulnerabilities through strategic patching.
• Piloted SR reports for Unified-Computing Servers, contributing to an annual revenue generation of $7.5M.

Jan 2013 – Jan 2015 · 2 yrs · Varanasi Area, India