S

Sonam Samel

UX Designer

Greater Vancouver, Canada7 yrs 1 mo experience

Key Highlights

  • Expert in AI-driven product design and user experience.
  • Led AI strategy for recruiting tools at Amazon.
  • Designed successful media applications for Disney.
Stackforce AI infers this person is a UX and Product Design specialist in AI-driven SaaS solutions.

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Skills

Core Skills

Ai StrategyUser Experience DesignProduct DesignVisual DesignUser Experience Research

Other Skills

User Interface DesignFigma (Software)PrototypingAI Product DesignHuman-AI InteractionConversational User Interfaces (CUI)Intelligent AutomationUX for AI SystemsMachine Learning Product DesignPhotographyGraphic DesignConcept DevelopmentTypographyInformation ArchitectureArt Direction

About

I design intelligent product experiences at the intersection of AI, automation, and human-centered design. Currently a Senior UX Designer at Amazon, where I work on next-generation recruiting tools powered by AI. My work focuses on designing systems that augment recruiters and help them make better decisions through AI-assisted insights, automation, and conversational interfaces. Recently I’ve been working on defining a AI Strategy for Recruiting, exploring how AI capabilities can be consistently integrated across sourcing, candidate evaluation, and other recruiter workflows.

Experience

7 yrs 1 mo
Total Experience
--
Average Tenure
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Current Experience

Amazon

Sr. UX Designer III - Amazon Talent Acquisition

Aug 2022Present · 3 yrs 10 mos · Vancouver, British Columbia, Canada

  • Leading the AI Strategy for Recruiting to guide how AI capabilities integrate across recruiter workflows.
  • Exploring conversational agent interactions for complex search and decision support.
  • Partnering with PMs, engineers, and research scientists to translate ML capabilities into usable product experiences.
User Interface DesignFigma (Software)PrototypingAI Product DesignHuman-AI InteractionConversational User Interfaces (CUI)+5

Walmart ecommerce

Product Designer

May 2019Aug 2022 · 3 yrs 3 mos · San Francisco Bay Area

  • Subject matter expert on post-transaction (Order details and amend experience) focusing on self service and P13n for customer omni-channel experience platform team
  • Lead the design for the checkout flow (payment methods, order review and, order confirmation) through end to end process.
  • Redesigned the digital Wallet experiences, improving product discovery.
User Interface DesignFigma (Software)PrototypingProduct Design

University of washington

Graduate Teaching Assistant

Sep 2018Dec 2018 · 3 mos · Greater Seattle Area

  • Lead a class of 36 undergrad students to develop their skills at design and research principles
  • Assisted the professor by facilitating discussions/ activities and mentoring/grading design projects.

Crane ai

UX Design Intern

Jun 2018Sep 2018 · 3 mos · New York City Metropolitan Area

  • Assisted the Computer Vision team with machine training by creating high- fidelity UI screens.
  • Designed new App concepts every week.
User Interface DesignPrototypingAI Product DesignHuman-AI InteractionUser Experience Design

Microsoft

Student UX Researcher

Jan 2018Mar 2018 · 2 mos · Greater Seattle Area

  • Conducted usability studies with 8 participants for Microsoft's Personal Shopping Assistant App.
User Interface DesignUser Experience Research

University of washington graduate and professional student senate

Creative Director

Sep 2017Jun 2018 · 9 mos · Greater Seattle Area

  • Design, development, and implementation of event-related graphics.
  • Design and update the GPSS website.
User Interface DesignVisual Design

International federation of red cross and red crescent societies

Student UX Researcher

Sep 2017Nov 2017 · 2 mos · Greater Seattle Area

  • Created human-centered design plan for a VCA(Vulnerability and Capacity Assessment) enhancement project
User Interface DesignUser Experience Research

The walt disney company

UX/UI Designer

Dec 2014Nov 2016 · 1 yr 11 mos · Mumbai

  • Successfully shipped thirteen Disney branded tv-based media applications and 3 mobile games (two endless runners and one match-three)
  • Developed wireframes, interface mockups and prototypes. Created UI screens and visual assets suitable for Unity development.
  • Created game concepts and art specifications.
User Interface DesignProduct Design

Zynga inc.

UI Designer

Jan 2013Dec 2014 · 1 yr 11 mos · Bangalore · On-site

  • Worked on Web based game Mafia wars
  • Developed wireframes, interface mockups and prototypes
  • Created UI screens and assets
  • Worked with developers to ensure high quality UI
User Interface DesignProduct Design

Nokia research centre

Design Intern

Jan 2012Dec 2012 · 11 mos · Bangalore · On-site

  • Worked on a Cinemagraph (Photo/video) app
  • Researched on Photography, Videography and current app trends
  • Created cinemagraph mocks
  • Worked on wireframes and interface mocks
User Interface DesignVisual Design

Education

Stanford University School of Engineering

Certificate of Achievement — UI/UX Design for AI Products

Nov 2025Jan 2026

University of Washington

Master of Science - MS — Human Centered Design and Engineering

Jan 2017Jan 2019

Cornell University

Certificate — Human Computer Interaction

Jun 2021Dec 2021

National Institute of Design

Master of Design- M.des — Graphic Design

Jan 2009Jan 2012

Sir J J Institute of Applied Art

Bachelors of Fine Art (Applied Art) — Computer Graphics

Jan 2005Jan 2009

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