Sekh Montaj Ali

DevOps Engineer

London, England, United Kingdom14 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 15+ years in Salesforce and marketing technology.
  • Expert in building scalable customer engagement solutions.
  • 4x Salesforce Certified professional.
Stackforce AI infers this person is a MarTech specialist with extensive experience in Salesforce ecosystems and marketing automation.

Contact

Skills

Core Skills

Salesforce Marketing CloudMarketing Automation

Other Skills

AMPscriptSSJSSQLJourney BuilderAutomation StudioREST/SOAP APIsContact BuilderHTML/CSSGoogle AnalyticsAgile/ScrumData AnalysisHTMLEmail Marketingdata cloudSalesforce.com

About

With 15+ years of experience in Salesforce and marketing technology, I help organizations build scalable, data-driven customer engagement solutions that deliver measurable business impact. I specialize in Salesforce Marketing Cloud, Salesforce Data Cloud, Sales Cloud, Marketing Automation, Snowflake, and analytics-driven personalization strategies. My experience spans solution architecture, enterprise implementations, optimization, and stakeholder leadership across complex digital transformation initiatives. I partner closely with business and technical teams to translate strategic objectives into high-performing Salesforce ecosystems that improve customer engagement, operational efficiency, and ROI. Core Expertise • Salesforce Marketing Cloud (SFMC) • Salesforce Data Cloud & Sales Cloud • Marketing Automation & Customer Journeys • Snowflake & Data Integration • GA4 & Analytics • Salesforce Einstein AI • Solution Design & Technical Leadership • Enterprise Implementations & Optimization • Stakeholder Management & Cross-Functional Collaboration Throughout my career, I’ve led end-to-end implementations, modernized marketing operations, optimized customer journeys, and delivered scalable solutions aligned with business growth objectives. I’m passionate about leveraging technology, data, and automation to create smarter customer experiences and drive continuous innovation. Certifications: 4x Salesforce Certified

Experience

14 yrs 1 mo
Total Experience
2 yrs
Average Tenure
4 yrs 8 mos
Current Experience

Experian

2 roles

Lead Salesforce Developer

Promoted

Apr 2025Present · 1 yr 2 mos · Hybrid

  • As a Senior Salesforce Marketing Cloud (SFMC) Developer, I specialize in building intelligent, personalized customer journeys that drive engagement and ROI. With over 6 years of experience in marketing automation and CRM integration, I bring a unique blend of technical skill and marketing insight to every project.
  • 💡 What I Do:
  • Design and develop dynamic, data-driven campaigns using Email Studio, Journey Builder, Automation Studio, and Cloud Pages
  • Build custom solutions with AMPscript, SSJS, and SQL to personalize content and optimize performance
  • Integrate SFMC with Salesforce CRM and external platforms via APIs and Contact Builder
  • Implement data segmentation, audience targeting, and multi-channel orchestration strategies
  • Collaborate with marketing, analytics, and IT teams to align campaigns with business goals
  • 🚀 Impact Highlights:
  • Increased email open and click rates through advanced personalization and send-time optimization
  • Automated lead nurturing journeys that improved conversion rates
  • Developed real-time data integrations that enhanced campaign responsiveness and reporting accuracy
  • 🔧 Tech Stack: Salesforce Marketing Cloud | AMPscript | SSJS | SQL | Journey Builder | Automation Studio | REST/SOAP APIs | Contact Builder | HTML/CSS | Google Analytics | Agile/Scrum
Salesforce Marketing CloudAMPscriptSSJSSQLJourney BuilderAutomation Studio+6

Salesforce Developer

Sep 2021Mar 2025 · 3 yrs 6 mos · Hybrid

SSJSData AnalysisSalesforce Marketing CloudHTMLSQLMarketing Automation+2

Allergan

Salesforce Marketing Cloud Consultant for Cognizant Technology Solutions

Apr 2020Sep 2021 · 1 yr 5 mos

  • Managing subscriber data, import and segmentation automation and database queries.
  • Using Journey Builder running multiple campaigns along with Automation Studio and Contact Builder.
  • Coordinate with various country markets and business owners to design, develop, unit test and provide post release support.
  • Design workflow rules and specify related task, time trigger task, email alerts.
  • Leverage AmpScript to automate email sending process.
  • Send emails through Exact confidential using content builder and track campaign results and efficacy.
  • Enabling dynamic content management and personalization using AmpScript.

Gsk

3 roles

Salesforce Administrator for Cognizant Technology Solutions

Promoted

Mar 2018Mar 2020 · 2 yrs

  • Customized Salesforce.com fields, page layouts, record types, list views and queues.
  • Worked closely with Sales Operation team and Business Analyst in building Reports and Dashboards.
  • Created workflow rules, validation rules, formula fields, escalation rules, auto assignment rules.
  • Worked on various Salesforce.com standard objects like Accounts, Contacts, Opportunities, Products, Opportunity line items, Leads Campaigns, Reports and Dashboards.
  • Design and deployed the custom objects, custom tabs, Entity-Relationship data model, Validation rules, Workflow rules, Page layouts.
  • Used data loader for insert, update and bulk import or export of data from Salesforce.com sObjects used it to read extract and load data from comma separated values CSV files.
  • Managed resource planning, technical direction, effort estimation, tracking, risk management and mentoring
  • Implementing project plans within preset budgets and deadlines.
  • Actively participated in team meetings and publishing weekly business analysis status reports to the Project Manager and Project Sponsor for decision-making.

Consultant-CRM for Cognizant Technology Solutions

Jan 2018Feb 2018 · 1 mo

  • Support and enhancement for GSK R&D application and shared the knowledge with GSK Poznan team.

Consultant-CRM for Cognizant Technology Solutions

Nov 2016Dec 2017 · 1 yr 1 mo

  • Support and enhancement for GSK R&D application.

Biogen

Consultant-CRM for Cognizant Technology Solutions

Sep 2015Oct 2016 · 1 yr 1 mo · Greater Kolkata Area

  • Designing and development application for Biogen Patient Service. Biogen launched new product. I implemented patient service module for the same.

Vanguard

Siebel Developer for TCS

Nov 2014Aug 2015 · 9 mos · Pune/Pimpri-Chinchwad Area

  • Designing and Development new sprints related to Siebel Configuration.

Phones 4u

Siebel Develope for TCS

Jul 2014Sep 2014 · 2 mos · Greater Kolkata Area

  • Designing and Development new CRs related to Siebel EAI and configuration.

Department for work and pensions (dwp)

2 roles

Siebel Developer for TCS

Oct 2013Jun 2014 · 8 mos

  • As a Siebel developer I worked to fix UAT defects and coordinate with user to analysis defect.

Siebel Developer for TCS

Oct 2011Sep 2013 · 1 yr 11 mos

  • As a Siebel developer I worked on Payment module which manage to transfer payment details to external systems.

Day & ross

AS400 Developer for TCS

Mar 2011Sep 2011 · 6 mos · Mumbai Metropolitan Region

  • Managing the various modules of Freight management using AS400 to reach out to the customer’s needs..
  • Defect tracking and fixing.

Education

Heritage Institute of Technology

B-Tech

Jan 2005Jan 2009

Centre for Development of Advanced Computing (C-DAC)

PG Diploma — Embedded Systems

Jan 2010Jan 2011

Serampore Union Institution

Higher Secondary — Science

Jan 2003Jan 2005

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