Baptiste Donnedieu de Vabres

CEO

Paris, Île-de-France, France7 yrs 2 mos experience
Highly Stable

Key Highlights

  • Proven leadership in e-commerce strategy development.
  • Expertise in managing high-performing teams.
  • Strong background in international business and SaaS GTM.
Stackforce AI infers this person is a leader in the beauty and wellness SaaS industry with extensive e-commerce experience.

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Skills

Other Skills

Microsoft OfficeNew Business DevelopmentBusiness StrategyE-commerceSalesCommercial StrategyManagementNegotiationsCommunicationLanguages

About

With a strong foundation in international business, I have cultivated a diverse career across e-commerce, key account management and SaaS GTM strategy. My professional journey includes leadership roles at L’Oréal, where I developed and executed e-commerce strategies and managed high-performing teams. Currently serving as General Manager Western EU at Fresha, I am dedicated to driving growth and innovation in the beauty, wellness, and self-care industry. Fresha is the world’s leading marketplace platform connecting consumers with top-tier beauty and wellness professionals while providing businesses with an all-in-one software solution to optimize operations. From appointment bookings to marketing automation, Fresha empowers over 130,000 businesses globally by simplifying processes and enhancing revenue potential through integrations with platforms like Instagram, Facebook, and Google. Contact me if you would like to learn more about how Fresha transforms business operations in this dynamic industry!

Experience

7 yrs 2 mos
Total Experience
7 yrs 2 mos
Average Tenure
--
Current Experience

Fresha

Directeur Général Europe de l’Ouest I General Manager Western Europe

Aug 2025Present · 10 mos · Paris, France · On-site

Treatwell

General Manager Treatwell Store

Nov 2023Aug 2025 · 1 yr 9 mos · Paris, Amsterdam, Brussels, Berlin, Vienna

L'oréal

5 roles

E-commerce Director L’Oréal Consumer Product Division

Mar 2022Dec 2023 · 1 yr 9 mos

E-commerce Director L’Oréal Luxe Division

Promoted

Jul 2020Mar 2022 · 1 yr 8 mos

Key Account Director

Promoted

Aug 2019Aug 2020 · 1 yr

E-commerce Manager

May 2018Sep 2019 · 1 yr 4 mos

Key Account Manager

Jan 2015May 2018 · 3 yrs 4 mos

Kymono

Investor

Apr 2019Apr 2019 · 0 mo

Shapr

Investor

May 2017May 2017 · 0 mo

Education

University of Brighton

Bachelor of Arts in International Business — Brighton UK

Jan 2013Jan 2015

ESCE International Business School

Master Entrepreneuriat & Innovation - Double Diplôme Brighton University — Angleterre

Jan 2010Jan 2015

Universidad Europea

Erasmus Program

Jan 2012Jan 2013

La Salle - Passy Buzenval

Économique et Social

Jan 2002Jan 2010

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Baptiste Donnedieu de Vabres - CEO | Stackforce