Nov 2024 – May 2025 · 6 mos · Dubai, United Arab Emirates · On-site

• Head of Media
• Paid Media
• Social Commerce
• Social Media Strategy
• Digital Transformation
• Clients: Switz, SmartSalem, ISP, ATRC, Revolve, Azadea, MMI, CooperHealth

Jan 2023 – Oct 2024 · 1 yr 9 mos · Mumbai, Maharashtra, India · On-site

• Leading Retail Media Practice for Publicis Groupe, India
• Driving eCommerce thought leadership across the groupe
• Business Development for the Groupe.
• Lead media strategy across Marketplace & D2C business.
• Creating best practices and building commerce capability across the Groupe Agencies.
• Working on next-gen tools and tech that will bring transformative change for eCommerce in India.

Nov 2020 – Dec 2022 · 2 yrs 1 mo · Gurugram, Haryana, India

• Leading E-Commerce & D2C excellence for Mondelez
• Ecommerce thought leadership
• D2C Customer Acquisition
• Google & Facebook Performance Marketing
• Amazon Search (PPC)
• Building Partnerships
• Audience Orchestration for Commerce
• Crafting Full Funnel Customer Journeys
• CDP deployment for Commerce
• Driving Ecommerce user penetration
• Building category leadership for Mondelez across Ecommerce and Customized gifting space.

Mar 2019 – Nov 2020 · 1 yr 8 mos · Gurgaon, India

• Shaping the FMCG private label game for Grofers and Building sustainable brands.
• Launched 105 products in 22 month across Home Care, Personal Care, Hygiene, Oral Care, General Merchandise, Fabric Care and so on..
• Built category leadership in:
• Fragrances
• Facewash
• Fresheners
• Baby Wipes
• Tissues and Disposables
• Shower Gel
• Brands developed:
• GHappyHome, GHappyBaby, O'Range, SaveMore, StepOut, Freshburst, SaveMore

Jan 2018 – Mar 2019 · 1 yr 2 mos · Bangalore

• Working full-time on changing the rural landscape for Himalaya Baby & Mother Care products.
• Building the team and working on initiatives to improve Himalaya's coverage into Rural India.

Jan 2017 – Jan 2018 · 1 yr

• Led premiumization for Personal Care Appliance portfolio on Flipkart.
• Handling portfolio of brands starting from Philips to Braun, Remington, Veet, Havells etc.
• Launched and grew Syska Personal Care from 20L p.m to 1.2Cr p.m in a span of 5 months.
• Working on making Flipkart the destination for premium and super premium range of personal care appliances.

Dec 2015 – Jan 2017 · 1 yr 1 mo

• Managing & growing appliances brands on the platform through negotiating the best offer prices and providing visibility through a host of marketing properties. I create value for Flipkart & our partners through carefully selecting the relevant assortment and provide the best of customer experience on Flipkart.
• The things I love about this job is customer negotiation. I love building a common ground to build longterm business partnerships. I have been instrumental in growing the business as well as portfolio for my brands. Also working on Landline Phone as a vertical to grow it further.

Sep 2014 – Nov 2015 · 1 yr 2 mos · Kolkata Area, India

• Handled sales and marketing of Domestic Appliances and Personal Care products in Kolkata. Have had the opportunity to establish the Cosmetic Channel for Personal Care Products. With changing technologies and work methodology, I also worked on streamlining Data Management System (DMS) at distributor points.

Sep 2011 – Aug 2014 · 2 yrs 11 mos · Kolkata & Siliguri Zone

• Managed In-Store trade marketing for South Kolkata region with 1200 Oral Care Centres consisting of General Store, Kirana Store, Chemist & cosmetic channel.
• Executed multiple brand launches in Kolkata
• Colgate Active Salt
• Colgate Visible White
• Colgate Slim Soft Toothbrush
• Colgate Sensitive Pro Relief
• In my second stint, Managed Channel Development across North Bengal. Handled territories of Malda, Jalpaigudi, Siligudi, Darjeeling, Sikkim
• I also led the rural direct distribution project for my territory.

Jan 2010 – Sep 2011 · 1 yr 8 mos · Delhi NCR

• Territory: Delhi/NCR, Rajasthan, Punjab, UP, West Bengal
• Role:
• 1. Branding & Brand management
• 2. Vendor Management
• 3. Consumer Activation
• 4. Designing Marketing Collateral
• 5. Agency coordination
• 6. Marketing Planing
• Successfully executed ' Love this Feeling ' IMC campaign for the launch of Acuvue Moist Daily Disposable Contact lens.