Kunal Yadav

Co-Founder

Greater Delhi, Delhi, India15 yrs 1 mo experience
Most Likely To Switch

Key Highlights

  • Scaled a key category 5X within two years
  • Built a bulk rice business to 500 MT in four months
  • Recognized as Spice Icon of the Year – India Food Forum (2x)
Stackforce AI infers this person is a Retail and E-commerce Growth Leader with a focus on FMCG.

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Skills

Core Skills

Category ManagementFmcg GrowthRetail ManagementE-commerce StrategySupply Chain OptimizationProduct ManagementGrocery Category ManagementSales StrategySupply Chain ManagementProduct DevelopmentMarketing Management

Other Skills

Category StrategyBrand PartnershipsData-Driven Decision MakingProcurement ManagementPrivate Brand LaunchProcurementLogistics ManagementP&L ResponsibilityNegotiationBuyingMerchandisingSupplier DevelopmentAssortment PlanningInventory ManagementVendor Management

About

🚀 Retail & Quick Commerce Business Leader | FMCG Category Growth Expert & ISB Alumnus I specialize in building and scaling high-growth FMCG categories in modern retail and quick commerce, combining data-driven decision making with strong brand partnerships. Currently, I lead the Rice & Spices category at Swiggy Instamart, managing a portfolio worth ₹2000+ Cr across leading brands and private labels. My focus is on unlocking sustainable growth through category strategy, pricing optimization, and strategic brand collaborations. Over the past 12+ years in retail and e-commerce, I’ve worked on: ✔ Scaling FMCG Brands & categories through data-backed assortment and pricing strategies ✔ Launching and expanding private label brands in competitive markets ✔ Driving profitable growth in quick commerce ecosystems ✔ Building strong partnerships with leading FMCG brands and suppliers ✔ Improving margins through strategic commercial negotiations and supply optimization 📊 Impact Highlights • Scaled a key category 5X within two years • Built and expanded a bulk rice business to 500 MT in just four months • Managed and optimized a ₹2000+ Cr category portfolio • Recognized as Spice Icon of the Year – India Food Forum (2x) Beyond my role, I enjoy sharing insights on: • Retail and quick commerce trends • Category management strategies • Private label brand building • FMCG growth in digital commerce 🤝 Open to collaborations with: • FMCG brands looking to scale in modern retail & quick commerce • Industry forums and panels on retail and e-commerce trends • Brand partnerships and strategic discussions If you're building or scaling a consumer brand in today’s evolving retail landscape, let’s connect and exchange ideas.

Experience

15 yrs 1 mo
Total Experience
1 yr 10 mos
Average Tenure
2 yrs 10 mos
Current Experience

Swiggy

Private Brand Head - Category CE

Aug 2023 – Present · 2 yrs 10 mos · Bengaluru, Karnataka, India

Category StrategyBrand PartnershipsData-Driven Decision MakingCategory ManagementFMCG Growth

Blinkit

Category Head - Rice Salt Sugar and Jaggery

Aug 2022 – Jul 2023 · 11 mos · Gurugram, Haryana, India

Park+

Business Head Retail

Oct 2021 – Aug 2022 · 10 mos · Gurugram, Haryana, India

  • Retail Business Lead
  • Procurement & Logistics Management
  • Category Management
  • Private Brand Launch
  • New Product Development
  • Online & Offline Business
  • New Channel Development
  • Ecom Business
Procurement ManagementCategory ManagementPrivate Brand LaunchRetail ManagementE-commerce Strategy

Mother dairy fruit & vegetable pvt. ltd.

3 roles

National Procurement Manager & 3P Manufacturing Head

Promoted

Jan 2021 – Oct 2021 · 9 mos

  • Responsible for Procurement & Supply Chain of Branded Products for 400+ Stores of Mother Dairy Safal Division.
  • Managing end to end 3P Operations for SAFAL Ambient , Frozen and Processed Food Product line.
  • Bulk Buying of Frozen/Aseptic Pulp & Concentrate Products , Staples and Agri commodities.
  • Managing Backend Supply Chain and logistics of Safal Peas.
ProcurementSupply Chain ManagementLogistics ManagementSupply Chain OptimizationProduct Management

Procurement & 3P Operations Incharge

Sep 2019 – Oct 2021 · 2 yrs 1 mo

Procurement Manager

Dec 2018 – Aug 2019 · 8 mos

  • SAFAL Procurement Lead - FMCG Food, Frozen and Staples

Grofers

Deputy Regional Manager - North

Apr 2018 – Nov 2018 · 7 mos · Gurgaon, Haryana, India

  • Category Grocery Lead North
  • Buying & Merchandising - Staples
  • Category - Flours , Edible Oils , Ghee , Rice, Edible Nuts , Spices, Ingredients , Salt & Sugar.
  • P&L Responsibility of Entire Staples for North Region.
  • Responsible for increasing GMV & AOV and meeting targets month on month.
  • Category management, Assortment Planning , Product Development, Branding, Pricing and Promotional Strategies.
  • Negotiating Terms of Trade.
  • Increasing the size of the category through innovative sales pertaining to the category.
  • Manage and negotiate the product Cost Breakdown system that results in the lowest total cost of purchased goods.
  • Forecasting of Business as per the market conditions and sales trend.
  • Responsible for increasing Private Brand Share.
Category ManagementP&L ResponsibilityNegotiationGrocery Category ManagementSales Strategy

Walmart

2 roles

Assistant Category Merchandiser Staples - Buying

Promoted

Mar 2017 – Apr 2018 · 1 yr 1 mo

  • Buying and Merchandising ( National Category - Pulses , Sugar and Rice )
  • Handling the entire process from sourcing, trend understanding, order management and control from the point of confirmation of order to point of actual delivery of merchandise.
  • Ensuring top line as well as the bottom line with agreed margin responsibility of the category.
  • Category management, Product Development, Branding, Pricing and Promotional Strategies. *Negotiating Terms of Trade.
  • Increasing the size of the category through innovative sales pertaining to the category.
  • Manage and negotiate the product Cost Breakdown system that results in the lowest total cost of purchased goods.
  • Forecasting of Business as per the market conditions and sales trend.
  • Ensuring optimum inventory levels.
  • Supplier Development for establishing efficient & optimized supply chain.
  • Modular Planning, Visual Merchandising for displaying the assortment at stores.
  • Planning, developing and branding of products for Private label brands.
  • Identifying new assortment timely as per member requirement for continuous improvement.
  • Ensuring compliance at each level of supply chain.
BuyingMerchandisingSupplier DevelopmentCategory ManagementSupply Chain Management

Assistant Merchandiser ( Executive )

Jun 2014 – Mar 2017 · 2 yrs 9 mos

  • Category- Edible Oils
  • Assisted in Edible Oils Category Pan india Best Price stores of Walmart India
  • Developing, managing and negotiating with the vendors,Assortment Planning & Product development,Private label management.
  • Assortment Planning-Defining Assortment according to the SKU budget provided and reviewing it in terms of pricing & benchmarking and making changes wherever required.
  • Terms of Trade:-Part of Negotiating and finalizing terms of trade with suppliers.
  • Inventory Management- Providing forecast to the vendors and planning for seasonal products. Keeping control on inventory in terms of High In stock and reviewing inventory, taking corrective measures on ageing inventory and slow movers.
  • Store Setup-Assortment planning for new stores based on catchment study and consumer insight. Sourcing regional products if required.
  • Private Label: Planning the private label products in categories required. Matching the product with market benchmarking in terms of price and quality.
  • Marketing: Managing product promotions and special marketing activations to boost up new product introductions.
  • Managing Space productivity - Keeping track of sku’s productivity and ensuring timely exit of products low on productivity and replacing with new ones.
  • Team management: Guiding store teams on product features and providing modular for product displays. Taking corrective actions on store feedbacks towards product and prices
Assortment PlanningInventory ManagementVendor ManagementCategory ManagementProduct Development

Imagine media and lifestyle private limited

Marketing Executive

Jul 2013 – Jun 2014 · 11 mos · Gurgaon, India

  • Major responsibilities are:
  • 1. Database Management
  • 2. Magazine Circulation
  • 3. Strategic Ways To Market CEO India Awards and CEO India Magazine
  • 4. Meetings with Advertising agencies & clients
Database ManagementMarketing StrategiesMarketing Management

Hdfc bank

Intern

May 2012 – Jul 2012 · 2 mos · Greater Indore Area

  • Cash Management Services (CMS)
  • Viability of Cash Management Services in india .Wholesale banking operations in HDFC .During Course of my training I did a survey of industries in surrounding of in and around Indore, Bhopal, Ujjain, Dewas related to their financial needs Satisfaction level with present service provider. Also about HDFC’s Penetration ,awareness and Service feed back

Indian railways

Summer Training on Voltage Regulator Panel

Jul 2010 – Aug 2010 · 1 mo · Ratlam Area, India

  • Training on Voltage Regulator Panel from Indian Railways (Western Railways Headquarters), Ratlam 2010
  • Created a system capable of handling different parameters like Voltage, Current , temperature, moisture, light etc and working automatically according to the conditions as well as pre programmed control settings.

Star academy of technology & management

President

Jan 2009 – Jun 2011 · 2 yrs 5 mos · Indore Area, India

Education

Indian School of Business

Strategic Retail Management

Jan 2019 – Jan 2019

Pt. Jawahar Lal Nehru Institute of Business Management JNIBM

Master’s Degree — Marketing and Finance MBA

Jan 2011 – Jan 2013

Rajiv Gandhi Prodyogiki Vishwavidyalaya

Bachelor of Engineering (B.E.) — Electronics and Communication Engineering

Jan 2007 – Jan 2011

Christu Jyoti Convent

Jan 1996 – Jan 2007

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