Apr 2023 – Jun 2026 · 3 yrs 2 mos · Pune District, Maharashtra, India

Sep 2019 – Jun 2023 · 3 yrs 9 mos · Pune District, Maharashtra, India

• Being the brand and business custodian to drive an AOP of Rs. 1800 Cr. managing integrated project marketing campaigns and corporate branding across all customer touch points at 6 locations in the region for townships and standalone projects.
• Driving marketing campaigns to generate leads and walk-ins across mediums along with developing project specific promotion material like brochures, renders / walkthroughs, web content and rich on ground experience.
• Product alignment, consumer segmentation and mapping (investor, end-user segmentation), sales and inventory data tracking to identify existing gaps and develop campaigns and value propositions to get sales traction.
• Tracking of campaign response and optimising ROI for campaigns for high decibel launches and maximising sustenance.
• Driving launch/activation readiness in crunched timelines with efficiencies & alignment across functions to manage scale.

Sep 2018 – Sep 2019 · 1 yr · Mumbai, Maharashtra, India

• Develop and execute marketing plans for Codename Future, Powai to achieve sales and revenue targets.
• Ideation and conceptualization of brand positioning to define campaign objectives and effective communication plan.
• Devise innovative and cost effective lead generation initiatives through ATL, BTL and Digital mediums across Domestic, OS & NRI markets and monitoring efficiency of campaigns / markets.
• Driving the activation front from project launch to on-ground events, societies and corporates reach out.
• Planning and drawing marketing budgets as per business plan, company objectives and market trends.

Jan 2015 – Sep 2018 · 3 yrs 8 mos · Mumbai, Maharashtra, India

• Plan and roll out marketing campaigns (creative + media) for residential projects “Ashvita, Hyderabad and Windchimes, Bengaluru” and integrated city “Mahindra World City, Chennai” to generate qualified leads through ATL, BTL and Digital mediums (Launch & Sustenance).
• Brand custodian working closely with agencies for product positioning, copy/content and creative for advertisement and promotional campaigns to ensure customer connect and improve business/brand scores.
• Developing the annual marketing plans, managing marketing budgets, tracking effectiveness and optimizing marketing spends as a percentage of sale.
• Driving Call Centre operations handling the entire lead management, nurturing and customer experience cycle.
• Running the NPD process for existing and new markets for gaining consumer insights and new project acquisition.
• Process owner for driving operational excellence for marketing through TMW (Mahindra Group's TQM model).
• Marketing SPOC for participation in Awards, Channel Partner & Customer engagement initiatives.

Apr 2014 – Jan 2015 · 9 mos

• Plan & implement 360-degree marketing and communication initiatives to achieve Pan India revenue objectives.
• Providing Communication briefs for Conceptualizing, Launching and Sustenance of Ad Campaigns & Brands.
• Responsible for Media Planning & Buying and all brand communication initiatives.
• Managing external agencies for Print, PR, Advertising & Creative, Events, Collaterals, Social Media and Website for creating a strong brand presence across various verticals.
• Vendor Management for events, product display & distribution of marketing collaterals for Pan India activations.
• Coordinating with Manufacturing Plants for product development and with the Advertising Agency on product photo-shoots with up-to-date logistics and ensuring that required collaterals are prepared within timelines.
• Analyzing the product trends and track new product movement reports.

Apr 2012 – Mar 2014 · 1 yr 11 mos

• Handling the ATL & BTL activities for Tiles & Sanitaryware products of the Brand.
• Liasioning with PR Agency for the various initiatives for brand building and communication
• Media Planning and Buying
• Trade Marketing
• Coordinating with Creative Agency for Conceptualizing, Launching and Development of different Brands
• Vendor Management & Distribution of Marketing Collaterals for Pan India Activities.
• Assisting in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.

Feb 2011 – Mar 2012 · 1 yr 1 mo · Mahalaxmi

• Was in-charge of on ground execution of various campaigns for the Casa Projects on their Marketing & Branding through various ATL & BTL activities.
• Monitoring and managing budgets for marketing activities.
• Onsite branding maintenance of the project sites.
• Media booking & Vendor management.
• Operational support to Marketing/Brand Managers in Event & Exhibition execution.
• Conceptualization & designing of marketing collaterals and managing its distribution

May 2010 – Jun 2010 · 1 mo

• Management Trainee getting to know the basics of Share Trading.