Bonnie Kate Wolf

Co-Founder

Seattle, Washington, United States12 yrs 5 mos experience
Highly Stable

Key Highlights

  • Led visual systems strategy for major platforms.
  • Created scalable design systems for top brands.
  • Trusted partner across Product, Engineering, and Marketing.
Stackforce AI infers this person is a Product Designer specializing in scalable design systems and visual languages for B2C SaaS applications.

Contact

Skills

Core Skills

University TeachingDesign SystemsProduct DesignTeam ManagementVisual DesignIcon DesignUser Interface Design

Other Skills

FigmaIllustrationArt DirectionSocial MediaGraphicsDigital MediaFashion IllustrationLayoutPhotographyLogo DesignBrandingTypographyMarketingBranding & IdentityInterior Design

About

I’m Bonnie Kate. I'm a product designer specialized in illustration, brand expression, and design systems. Experienced leading end-to-end design for complex, content-rich platforms, with a focus on scalable visual languages, personalization, and accessible UI. Trusted partner to Product, Engineering, and Marketing teams in shaping systems that balance customer needs, commercial goals, and brand integrity across digital ecosystems. Fun at parties. ‍ Select clients: Airbnb, Netflix, Lyft, Square, Facebook, Figma, Caviar, Oura, Lush, Segment, MURAL

Experience

12 yrs 5 mos
Total Experience
1 yr 8 mos
Average Tenure
--
Current Experience

Tyler school of art and architecture, temple university

Adjunct Professor

Aug 2025Present · 10 mos · Remote

  • Teaching icon and illustration systems to Tyler's future grads
University TeachingFigmaIcon DesignIllustrationDesign Systems

Pinterest

2 roles

Product Designer

Promoted

Mar 2025Jan 2026 · 10 mos · Seattle, Washington, United States · Remote

  • Led visual systems strategy for expressive UI, iconography, and illustration, establishing scalable standards, tooling, and workflows adopted across product teams. Defined end-to-end icon and illustration pipelines, improving consistency and reducing ad-hoc production Served as SME for visual language systems, ensuring accessibility, legibility, and cross-platform cohesion. Defined visual language and interaction behaviors for Pinterest’s AI assistant. Designed inclusive personalization features (Find My Color) supporting confident product discovery through A/B testing. Contributed to three major product redesigns over 2 years. Partnered cross-functionally from discovery through delivery to balance usability, performance, and brand integrity. Owned core components of Pinterest’s product and brand design systems across high-visibility initiatives. Defined a scalable color system applied across next-gen product experiences. Redesigned Pinterest’s icon system (500+ icons), establishing taxonomy, grids, style, and usage standards. Built a cross-functional asset intake and delivery framework with Operations and Engineering. Documented governance models to ensure long-term system scalability. Partnered with Product and Engineering to ship production-ready assets and reusable patterns.
Product DesignFigmaIllustrationIcon DesignVisual Design

Staff Illustrator and Icon Designer

Feb 2024Mar 2025 · 1 yr 1 mo · Seattle, Washington, United States · Remote

FigmaIllustrationIcon DesignProduct DesignUser Interface Design

Netflix

3 roles

Art Director

Aug 2022Feb 2024 · 1 yr 6 mos

  • Led the redesign and expansion of Netflix’s cross-platform icon system within the Design Systems team scaling from 300 icons to 6,000. Established Netflix’s illustration system, defining a cohesive visual language across emojis, pictograms, and spot illustrations. Created style principles, usage guidelines, and tooling to enable future contributors to extend the system consistently. Co-built an internal Figma education program to raise design and engineering fluency across the organization. Designed curriculum, authored documentation, produced training content, and led workshops for designers, engineers, and operations teams

Lead Icon Designer

Promoted

Aug 2021Aug 2022 · 1 yr

Product Illustrator on Design Systems

Feb 2021Aug 2021 · 6 mos

Meta

Art Director and Icon Designer

Oct 2021Jun 2022 · 8 mos · Remote

  • Led visual systems and iconography direction across Meta Reality Labs hardware and software products.
  • Directed system iconography, app iconography, badging, and illustration to ensure cohesive visual language across device and app ecosystems. Defined scalable visual frameworks supporting both physical product interfaces and digital experiences. Designed 1,200+ icons and partnered across diverse product teams to align platform-wide visual standards.

All turtles

Art Director

Nov 2020Jul 2021 · 8 mos · San Francisco Bay Area

  • Product illustration. Blog. Email. Campaigns. Social. Brand illustration.

Oura

Illustrator

Jul 2020Feb 2021 · 7 mos · San Francisco, California, United States

  • Helping folks better understand their bodies through illustration, data visualization, and brand work

Design x us

Brand Lead

Jun 2020Jan 2022 · 1 yr 7 mos

  • Portrait illustrator and storyteller

Opentable

Senior Brand Designer

Feb 2019Mar 2020 · 1 yr 1 mo · San Francisco Bay Area

  • Designed multi-channel brand experiences across email, web, product surfaces, campaigns, and events as part of the Brand Studio. Extended brand systems through illustration, iconography, and visual expression to ensure consistency across touch points. Contributed to internal Diversity & Belonging initiatives, applying brand design to culture-building programs and communications.

Square

Designer

Aug 2017Feb 2019 · 1 yr 6 mos · San Francisco, California

  • Established Square’s product and email illustration style, defining a cohesive visual language adopted across marketing and product communications. Designed and scaled a library of 1,000+ icons to support consistent storytelling and brand expression across channels.

Surveymonkey

Internal Brand Designer

Jan 2017Jul 2017 · 6 mos · San Mateo, California

  • As internal graphics lead, I created branded materials for internal communications. I was the liaison between HR and the design team. The PR team and I worked closely together on social design and graphics for both PR and research, helping to promote the SurveyMonkey brand externally. I designed event graphics which aided with recruiting and on-boarding. I branded the new SurveyMonkey building in San Mateo with wayfinding, murals, and supportive graphics as well as the new TechValidate building in Emeryville.

Jll

Visual Communications Designer

Aug 2014Nov 2015 · 1 yr 3 mos · London, United Kingdom

  • I developed ideas from concept stage through to final execution. I collaborated with emerging talent in the firm to present new business concepts to the CEO, CFO, head of HR, board members, and clients. I made illustrations and narrative devices as well as traditional infographics. I designed and coded websites and apps, allowing the company to connect better internationally and expand its communication methods. I directed and edited a film about rebranding the company’s communication network and social media presence.

Hachette children's books

Illustrator

Jul 2014Feb 2017 · 2 yrs 7 mos · London, United Kingdom

  • Illustrated series of digital collages for four young adult novels by Helen Dennis, giving the reader a series of ‘clues’ to discover while reading, and engaging readers with topics such as alchemy, technology, mythology, and medicine, all through visual symbology.

Lush fresh handmade cosmetics

Art Director

Oct 2012Jan 2016 · 3 yrs 3 mos · London, United Kingdom

  • As an art director, I worked with the press team and special projects teams. Working on events, books, magazines, objects, and narrative illustrations, I developed experimental projects. I managed a team of photographers and stylists on and off photo shoots, allowing the cosmetics company to branch into new territory: book publishing, expanding their brand and their market.

Bonnie kate wolf

Creative Director and Founder

Sep 2010Present · 15 yrs 9 mos · United States · Remote

  • We turn the big picture into little pictures. Creating icons for products and brands you love including: Airbnb, Netflix, Lyft, Pinterest, Oura, Roblox, Stripe, Discord, and many many more.
FigmaIllustrationIcon DesignProduct DesignTeam Management

The propville directory

Graphic Designer

May 2010Aug 2011 · 1 yr 3 mos · San Rafael, Calfornia

  • Managed a website and client-side contact, designed graphics, and assisted the company founder with events, promotion, and communication on social media platforms, allowing her to expand her business into what is now a further reaching, more universal group.

Education

University of the Arts London

Master of Arts (M.A.) — Graphic Design Communication

Jan 2015Jan 2016

University of the Arts London

BA (Hons) — Illustration and Visual Media

Jan 2012Jan 2015

University of the Arts London

Foundation degree — Graphic Design

Jan 2011Jan 2012

Academy of Art University

Pre-College Summer Program — Fashion/Apparel Design

Jan 2007Jan 2008

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Bonnie Kate Wolf - Co-Founder | Stackforce