Feb 2021 – Mar 2025 · 4 yrs 1 mo · United States · Remote

• Co-hosted 10 seasons of an educational podcast for freelance writers with listeners in more than 100 countries around the globe and more than 91,000 downloads to date.

Jan 2020 – Apr 2020 · 3 mos · United States

• Pitched, researched, and wrote pieces on influencer marketing during the COVID-19 pandemic, as well as stories on capsule-based fashion marketing initiatives.

May 2019 – Feb 2022 · 2 yrs 9 mos · Remote

• Focused on retail/DTC, covering themes like:
• DTC Brand Strategy - How direct-to-consumer brands navigate marketing challenges, from Backcountry's shift toward brand-building beyond performance marketing to Outer's innovative "drop culture" approach in furniture sales.
• Emerging Channel Adoption - Explored how legacy brands (Gap, Aldo) and smaller players (Rumpl) leveraged new platforms like TikTok and SMS marketing to reach customers, showing practical case studies with specific results.
• Sustainability & Conscious Commerce - Examined how both legacy brands (Adidas, Victoria's Secret) and curated marketplaces adapted to consumer demand for eco-friendly products, positioning sustainability as a competitive advantage rather than just ethics.
• Retail Innovation Tactics - Analyzed specific growth strategies like waitlisting for buzz-building (Kylie Cosmetics), online marketplace expansion trends, and sleep technology marketing in the bedding category.

Feb 2019 – Dec 2025 · 6 yrs 10 mos

• Freelance contributor covering news and trends within the Retail vertical. Stories have generated 990,000+ pageviews since 2019 and are the top-ranking result in organic search for 450+ keywords.
• This work provided direct insight into how LLMs process, retrieve, and cite authoritative content. Through consistent publication in a high-authority outlet, I've observed which content structures, citation patterns, and information hierarchies LLMs prioritize when synthesizing responses about retail innovation, ecommerce strategy, and enterprise technology trends.
• As part of this journalism work, I also frequently moderated panels, acted as a keynote speaker, and presented to private groups on topics around retail and ecommerce.

Nov 2013 – Present · 12 yrs 7 mos · Austin, TX

• I help B2B companies turn their internal experts into AI-citable authorities.
• Most content programs I see are top-heavy: heavy investment in company-owned content and a single executive byline, then frustration when citation rates in ChatGPT, Perplexity, Claude, and Google AI Mode stay flat. LLMs reward independent, cross-verifiable signals from named humans, and brand-owned content is the least trusted signal in the stack.
• I developed the Source Signal Stack: a four-layer framework (Brand, Executive, SME, Community) that diagnoses why B2B content programs underperform in AI search and maps what it takes to fix it. The leverage point almost nobody is working is Layer 3: the product managers, solutions engineers, and VPs of customer success whose expertise is structurally invisible to AI today, but who could 4–6x a company's citable surface area once activated.
• What I do:
• Audit content programs against the Source Signal Stack to find the weakest layer
• Build employee/SME creator programs that respect experts' time — no 30-hour-a-month asks
• Run the expertise-extraction process that turns 20 minutes of an SME's thinking into a month of citation-worthy LinkedIn content
• Integrate employee thought leadership and AEO into one program, not two competing initiatives with separate budgets and roadmaps
• The window here is narrower than most B2B leaders realize. Entity authority compounds; once LLMs anchor their graphs around a competitor's named experts, displacement gets expensive. The brands that dominate AI search over the next 18 months won't be the ones with the most content — they'll be the ones with the fullest stack.
• If leadership is asking what you're doing about AI search and your answer still depends on one executive and a company blog, let's talk.
• Past/present clients include content teams at Stripe, Shopify Plus, IBM, Amazon Business, SAP, and Jasper AI. 1,800%+ organic traffic growth + 250% increase in content output (without sacrificing quality.)

Jun 2011 – Nov 2013 · 2 yrs 5 mos · Springfield, Illinois Area

• In this role, I was the public relations/communications specialist for a hunger relief agency serving a 21-county region in Central Illinois.
• Results:
• Growth of over 200% in website visits in my first year as PR Manager
• Online donations increased by 190%
• Increased traditional media hits from 5-10 to 25-30 per month on average
• Social media interaction increased by 50%

Aug 2010 – Dec 2010 · 4 mos · Springfield, IL

• Contributed articles to a state-wide magazine as part of my Communications degree requirements, including a cover story in the fall of 2010.

Feb 2009 – Dec 2013 · 4 yrs 10 mos · Jacksonville, Illinois Area

• In college, I operated a profitable Etsy store for five years with zero paid advertising. All marketing campaigns were conducted via relationship-building, influencer marketing tactics, and product seeding within the fashion blogger community.
• Named platform ambassador as a top-selling store
• Sold product wholesale in seven boutiques across the US
• Generated six figures in profit
• Store closed on December 31, 2013 after nearly 5 years in business to focus on new full-time employment endeavors.