Praveen Prabhakaran

Consultant

Bengaluru, Karnataka, India16 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

17+ years of experience in telecom marketing.
Expert in CVM strategies and loyalty programs.
Proven track record in reducing churn and increasing ARPU.

Stackforce AI infers this person is a Telecommunications Marketing Consultant with expertise in customer retention and revenue growth strategies.

Contact

praveenkazak@gmail.com LinkedIn

Skills

Core Skills

CvmChurn ManagementCustomer RetentionRevenue GenerationProduct Strategy

Other Skills

Attention to DetailRelationship BuildingDATA AnalyticsBig DataCampaign ManagementOptimization TechniquesCross-SellingProduct ManagementMarket AnalysisSoftware as a Service (SaaS)UpsellingRetention StrategiesOver-the-Top Content (OTT)SubscriptionsB2C

About

Principal Marketing Consultant with 17+ Years experience in @Telecom. Consulting on CVM strategy, loyalty programs, and gamification frameworks that actually change subscriber behaviour — not just measure it. No generic playbooks. No parachute consulting. Just hands-on work that moves churn rates, ARPU, and engagement in the right direction. Market Exposure - Middle East, Africa, Indian Subcontinent, and South East Asia.

Experience

16 yrs 7 mos

Total Experience

4 yrs 1 mo

Average Tenure

9 yrs 9 mos

Current Experience

6d technologies

2 roles

Principal Consultant

Promoted

Sep 2021 – Present · 4 yrs 9 mos

Product owner responsible for the Revenue enhancement and Base retention for Prepaid & Postpaid.
Manage the overall product life-cycle including conceptualization, launch, post launch analysis, mid-life corrections, scalloping and phasing off.
Design proactive in-base activities, management of all relative actions, including offer definition and campaign building, aiming to improve customer revenue and reduce churn as well as improve customer satisfaction
Actively contribute and manage the analytically oriental project from inception to delivery, client communication, team management and presentation of the deliverables.
Drive customer insights to meaningful actions
Identify trends and actionable commercial insights by analysis of multiple and large data sources.
Responsible of DATA Analytics, and campaign recommendation and execution of BTL Campaigns based on Analysis through traditional and Digital channels.
Work closely with big data team to accelerate model adoption and automation
Responsible and designed the churn prediction Model developed on Big DATA platform.
Drive adoption of new products within the existing customer base with an ARPU uplift model.

Attention to DetailRelationship BuildingCVMChurn Management

Senior Marketing Manager

Aug 2016 – Aug 2021 · 5 yrs

Attention to DetailRelationship Building

Pelatro

Senior Marketing Consultant

Mar 2015 – Jul 2016 · 1 yr 4 mos · Bengaluru Area, India

Responsible for revenue generation by leveraging Pelatro Big Data analytics platform for BTC (Cable & Wireless group).
Responsible for achieving CVM revenue objectives of the operator by leveraging various features/functionalities of the platform and providing strategy for running BTL campaigns for prepaid subscribers spanning voice, data and VAS
Support product management teams of operator with business analysis/recommendations/insights for existing campaigns/new campaign recommendations and new programs addressing revenue enhancement/churn reduction
Execution and end to end ownership of new innovative program to increase the Revenue and Market share for the client.
Responsible for the incremental revenue via marketing campaigns on all segments
Develop and Execute various innovative communication program based on the market trend..
Responsible for the incremental revenue via marketing campaigns on all segments
Understand the client requirement and help the technical team to develop the product.
Actively contribute and manage analytically oriental project from inception to delivery, client communication, team management and presentation of the deliverables.

Attention to DetailRelationship BuildingCVMRevenue Generation

Flytxt

Marketing Consultant

Nov 2013 – Mar 2015 · 1 yr 4 mos · Thiruvananthapuram Area, India

Responsible for revenue generation by leveraging Flytxt Big Data analytic platform for multiple operating circles of Vodafone India group.
Responsible for achieving CVM revenue objectives of the operator by leveraging various features/functionalities of the platform and providing strategy for running BTL campaigns for prepaid subscribers spanning voice, data and VAS
Support product management teams of operator with business analysis/recommendations/insights for existing campaigns/new campaign recommendations and new programs addressing revenue enhancement/churn reduction
Execution and end to end ownership of new innovative program to increase the Revenue and Market share for the client.-Responsible for the incremental revenue via marketing campaigns on all segments

Attention to DetailOptimization TechniquesCVMRevenue Generation

Tata docomo

Assistant Manager

Aug 2009 – Oct 2013 · 4 yrs 2 mos · Cochin Area, India

Complete responsibility of Driving and tracking a Product from launch to market visibility.
Increase the experience and retention of profitable customers analyzing these customers and their churn drive
Use customer insight to understand and segment customers, manage and automate campaigns
Tracking of prepaid and post paid product offerings and their renewal.
Complete Hand holding and engaging the new subscribers for increasing revenue and reducing decay and to convert them to revenue earning subs.
Create propositions required to deliver on the segment insights.
Maintain a road map for new product interventions across device, network, tariff, offers.
Do competitive analysis to come up with efficient and effective Product strategy formulation & implementation

Optimization TechniquesCross-SellingProduct StrategyCustomer Retention