Apr 2024 – Mar 2026 · 1 yr 11 mos

• Leading RuPay and UPI

Jan 2021 – May 2024 · 3 yrs 4 mos

• Leading New Product Rollouts, Product Management Projects and Product transition.

Jul 2020 – Dec 2020 · 5 mos

• Goals101 is a transaction behaviour intelligence firm operating on anonymised customer data from banks servicing multiple use cases for merchants & banks with intelligent banking.
• ​KRAs:
• 1. Identify and build relationships with like-minded brand partners who can offer access to targeted consumer profiles for the brand
• 2. Develop and oversee the strategic plan, and associated programming
• 3. Maintaining and develop relationships with both brands and promotional agencies.
• 4. Forecasting potential marketing value, budget and ROI on all partnership opportunities
• 5. Stewarding a team & developing the most effective messaging within the campaign and ensuring the right creative and promotion mix in conjunction with the partner relationship
• ​Collaborating with major brands like Mastercard, Reliance Partner Brands - Gas, Steve Madden, Superdry, Hamleys and Caratlane to name a few

Jun 2020 – Aug 2020 · 2 mos

• World Of Webinar is the largest growing aggregator of webinars focussing on ensuring discovery, engagement and growth in the virtual event space.
• ​
• KRAs:
• 1. Ambassador for leading brand collaborations
• 2. Develop and implement community engagement strategy
• 3. Empower community leaders, organisers and speakers to start, grow and sustain meaningful communities & partnerships boosting digital interactions
• 4. Act as the key liaison with merchants and communities leading all co-marketing contract negotiations to deliver the greatest level of marketing support/exposure.
• 5. Building community ecosystem across ecosystem - skill enhancement, emerging technology, MSME and more
• ​
• As a community partnerships collaborator at World of Webinar, I drive efforts around creating a digital ecosystem for webinars and other virtual events and articulate value propositions for communities and brands like Mindhouse, UX Gorilla, Hello Meets,Pragmatic Leaders to name a few.

Jun 2019 – Jul 2020 · 1 yr 1 mo

• Building Alliances & developing novelty Strategic Initiatives as part of Leadership team for YFB,Yatra.com ‘s corporate travel portal for SMB
• ​
• KRAs:
• 1. Contributing to business growth & margins through allies & partnerships supporting company's revenue goal for Yatra.com's corporate vertical for SMBs & Startups.
• 2. Identifying, developing, and executing successful partnerships & maintaining relationships with existing allies including large scale marketing deals, technical collaborations, complex digital media transactions, and strategic technology relationships.
• 3. Contributing about 20% of BU's monthly revenue goal
• 4. Engaging & influencing C-level executives & cross functional stakeholders: internal & external stakeholders
• 5. Developing end to end offerings, helping stakeholders create product roadmaps
• 6. Lead Generation & Qualification - Developing & setting a lead generation team for front end sales team responsible for prospecting, qualifying & identifying potential leads across various resources enhancing the sales funnel model of generating a list of 4 potential customers each day per agent & providing inputs on customer profiles contributing to another 1 Cr of revenue monthly.
• 7. Activation & Client servicing - Building a relationship team responsible for new acquisitions & maintaining of existing user base focusing on, activation, retention, cross selling & upselling new product propositions generating about 3 Cr of significant revenue monthly from the sales for the business.

Dec 2018 – Jun 2019 · 6 mos

• Building Alliances for Yatra’s SMB

Mar 2018 – Nov 2018 · 8 mos

• Responsible for the acquisition and networking for Policybazaar’s New health venture DocPrime.com (A group company)
• ​
• Key Responsibility Areas:
• 1. Network acquisitions in order to build in corporate tie- ups with various medical enterprises & associations
• 2. Handling financial aspects on services, negotiations and signing of the legal agreements with the clients.
• 3. Responsible for leading a team of 7 associates & a lead & launched networks with 45+ medical enterprises - standalone and chains and henceforth building business connects with Marketing Heads, Directors and Business Heads of the enterprises.

Sep 2017 – May 2020 · 2 yrs 8 mos · New Delhi Area, India

• Travel O Clock, is a leading travel facilitator PAN India/Abroad, helping customers to plan their journeys to their dream vacations around the clock.
• ​
• Key Responsibility Areas:
• 1. Managing networking and end to end functionalities for National and Oversee clients.
• 2. Managing brand awareness & social media marketing of the brand.
• 3. Managing collaborations & events for clients.

Sep 2015 – Jul 2017 · 1 yr 10 mos

• Enhancing customer responsiveness and retention rate. Engaging with field sales partners to drive sales & revenue for brand's SaaS products.
• ​
• Key Responsibility Areas:
• 1. Handling a team of 6 Product Specialists off-field and 18 on- field Account Managers who train the doctors about all the Practo products and help them culminate into a single intelligent healthcare account for the entire family, at the patient interface that securely stores all their healthcare data to make and provide better healthcare decisions respectively.
• 2. Improving Customer Responsiveness for all Practo products amongst the users for regions: Delhi, Punjab and NCR.
• 3. Retaining and renewing customers year by year with their current active subscriptions and upselling potential customers with better products.
• 4. Handling social media escalations and providing solutions in time.
• 5. Responsible to have improved churn rate from 43% to 18%

Jun 2015 – Sep 2015 · 3 mos

• Engaging about various Products at Practo with end to end complete features of the tools and product trainings enhancing better retention rate.