Benjamin Brühl 🚀

CEO

Berlin, Germany10 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in transforming B2B SaaS websites.
  • Proven track record in user experience design.
  • Strong leadership in digital product strategy.
Stackforce AI infers this person is a B2B SaaS expert with a strong focus on user experience and digital product strategy.

Contact

Skills

Core Skills

WebflowB2b SaasUser Experience DesignProduktmanagementUser Experience (ux)Digitale Strategie

Other Skills

WebdesignProduct ManagementUX DesignAgile MethodenStart-up-UnternehmenWebentwicklungDesignDesign ThinkingDigitale DesignsScrumProduktstrategieUX ResearchPositionierungProjektmanagementStrategische Roadmaps

About

Your website isn't JUST making a bad first impression. It's actively costing you qualified demos. Here's what we see constantly: → SaaS founders with product-market fit but websites that look like everyone else → $50K/month in ad spend driving traffic to pages that convert at 0.8% → Sales teams losing deals because prospects "went with the more established option" (read: the one with the better website) The average visitor judges your site in 50 milliseconds. One bad experience makes them 88% less likely to return. Here is what we can do about it ↓ 1. Fix the Foundation The Problem: × Your messaging is messy. × Visitors don't get what you do, so they leave. The solution: - A 60-min site restructuring workshop. - We rebuild your page structure and logic from the ground up. (Optional: We’ll even write the copy for you.) 2. Fix the Perception The Problem: × Your product is great, but your site looks "startup-y" or generic. × Your prospects don't trust you and you'd rather send a sales deck. The Solution: - A 2-week design sprint to relaunch your homepage. - We build a high-end, animated Webflow site that makes you look like a market leader. 
What that actually means: ✓ Visual positioning that makes prospects remember YOU over competitors. ✓ Messaging frameworks that communicate value in seconds, not paragraphs. ✓ Conversion psychology baked into every section (not just "making it pretty"). ✓ A new, appealing visual foundation for your brand that you can build upon Recent Client Success: Repositioned a banking platform against "clinical blue" competitors using warm sunrise tones. Result: More recall in sales calls. With zero enterprise deals lost to "looking unprofessional." Not sure what's right for? Book a free 30-minute site audit. We'll help you get a clear picture of what's working and what isn't.

Experience

10 yrs 1 mo
Total Experience
2 yrs
Average Tenure
2 yrs 11 mos
Current Experience

Alrdy

2 roles

CEO & Co-Founder

Jul 2023Present · 2 yrs 11 mos · Remote

  • Premium websites for B2B SaaS: Finally get the website that really feels like the company you've become.
  • We specialize in designing exceptional homepages that become the foundation for your business's narrative, visuals and every touchpoint that follows. From strategy to launch in just 2 weeks.
WebflowWebdesignB2B SaaSProduct ManagementUX Design

Co-Founder

Jul 2023Jan 2026 · 2 yrs 6 mos · Remote

  • Premium websites for B2B SaaS: finally get the website that really feels like the company you've become.
  • We specialize in designing exceptional homepages that become the foundation for your business's narrative, visuals and every touchpoint that follows. From strategy to launch in just 2 weeks.
User Experience DesignAgile MethodenStart-up-UnternehmenWebdesignWebentwicklungDesign+4

Colayer

Partner

Feb 2020Present · 6 yrs 4 mos · Berlin, Deutschland

  • I am a partner at colayer, a decentralized network of independent digital experts that is run and managed in a modern way. We build beautiful digital products that work by combining best practices from the startup, agency and corporate world.
  • By providing the right talents and proven processes, we speed up your delivery and create awesome digital products together with you. We grow and coach your team and also step in when you need a critical role.
  • Responsibilities:
  • management consulting, digital product strategy, team staffing & talent placement, coaching, user experience, workshop facilitation
ScrumAgile MethodenProduktstrategieProduktmanagementWebflowDesign Thinking+3

Beesy

CEO (interim)

Jul 2018Nov 2018 · 4 mos · Mailand und Umgebung, Italien

  • Beesy is the new all-in-one digital multibanking, accounting and tax advisory solution for small businesses and freelancers.
  • Up until now, micro companies and sole traders have mainly had to deal with paper processes for managing their accounting and taxation - without any integration between banks and their tax advisors.
  • Now with Beesy, the entrepreneurs and sole-traders will be able to access the best digital solutions for managing their finances, with multi banking services, accounting tools, payments, analytics but also tax advisory thanks to a network of tax advisors who will interact directly with customers via the platform.
  • Founded in 2018, Beesy is the first company developed by FinLeap in Italy with Fabrick as lead investor and Banca Sella as first banking partner.
Digitale Strategie

Finleap

Head of Product

Mar 2015Jun 2018 · 3 yrs 3 mos · Berlin

  • Building ventures from idea to launch. Responsibilities include: business strategy, USP definition, user research, product vision & roadmap, branding, stakeholder management, feature specification, project management, recruiting.
  • Selected projects:
  • CLARK: https://www.clark.de/de
  • B2C app & responsive web
  • Smart digital insurance broker to manage & optimize all insurances in one place
  • FINREACH: https://www.finreach.com/
  • B2B2C; responsive web
  • SaaS for banks; launched bank account switching kit, used by e.g. DKB or Sparkasse
  • PAIR FINANCE: https://www.pairfinance.com/
  • B2B; responsive web & internal tools
  • Improving debt collection with deep data insights, machine learning and digital debt collection processes
  • MONEYMAP: https://www.moneymap.de/
  • B2C; responsive web
  • Manage personal finances; manage & switch contracts to reduce running costs
  • ELEMENT: https://www.element.in/de/
  • B2B; insurance platform
  • Digital insurance carrier to make insurance processes easier, faster, digital
  • We're looking for exceptional talents to join FinLeap and our ventures! Check our open positions: https://www.finleap.com/careers
Digitale Strategie

Kiveda

Head of Product

Jan 2013Nov 2014 · 1 yr 10 mos · Berlin

  • Built and optimized Germany’s first e-commerce shop for kitchens, including an online 3D configurator. Executed pivot from pure e-commerce to lead generation and service oriented platform.
Digitale Strategie

Wimdu

Co-Founder, Business Development, Head of Product

Mar 2011Dec 2012 · 1 yr 9 mos · Berlin

  • Grew a team of product managers and designers to manage a 25+ development team. Owned responsibility to define the strategic product roadmap as well as implementation of features.

Education

WHU – Otto Beisheim School of Management

Bachelor of Science (BSc) — BWL

Jan 2008Jan 2011

University of Southern California

International Business Administration

Jan 2010Jan 2010

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