Sep 2024 – Sep 2025 · 1 yr · Gurugram, Haryana, India · On-site

• Working at District by Zomato (the new Going out App) in the movies vertical. Managing all things related to Growth and new initiatives.

Mar 2023 – Aug 2024 · 1 yr 5 mos

• Co-own overall strategy for Paytm's movie ticketing business to drive healthy growth and meet AOP targets for sales, revenue and EBITDA

May 2022 – Feb 2023 · 9 mos

• Leading growth for Paytm UPI, Postpaid and Wallet on 3rd Party apps.
• Key responsibilities include -
• Improve bottom-line for Paytm’s payment gateway business by growing GMV contribution of high margin funding instruments (Wallet & Postpaid) using strategic & tactical levers
• Partner with marquee events including Flipkart Big Billion Days, Zomato premier league, Swiggy Matchday Mania, Myntra EORS sale to drive growth and TOMA for Paytm funding instruments
• Drive user growth for Paytm instruments on 3rd party apps by running targeted campaigns on Paytm app, 3rd party apps and external traffic channels while managing an annual budget of INR 50 Cr+
• Setup the framework for CLM implementation for the online merchant’s category which includes defining segmentation features, key events in user’s journey and data reporting
• Co-own and program manage product initiatives related to success rate improvement and enhancement of payment experience of Paytm users on 3rd party apps
• Lead a team of growth managers, business analysts and operations associates. Help them with charting a career plan, setting professional milestones and achieving the same

Dec 2019 – May 2022 · 2 yrs 5 mos

• Driving growth for Paytm UPI, wallet and postpaid on 3rd party applications like Zomato, Swiggy, Uber etc. Optimising monthly budgets of $1Mn+
• Utilising all marketing avenues including on Paytm app and merchant app to drive user and transaction growth.
• CLM framework setup on Clever Tap including defining user segment rules and important events to be captured in order to target users with right communication.

Jul 2019 – Dec 2019 · 5 mos

Jun 2018 – Jul 2019 · 1 yr 1 mo

• Making it possible to do cashless offline (scan and pay) payments in all modes of transport from Cabs to E rickshaws.
• Driving merchant acquisition, onboarding, retention and overall transaction growth for the category.

Oct 2017 – Jun 2018 · 8 mos · Gurgaon, India

Mar 2017 – Oct 2017 · 7 mos · New Delhi Area, India

May 2015 – Mar 2017 · 1 yr 10 mos · Bengaluru Area, India

• Account managing top marketplace sellers in luggage, handbag, and shoe category on Amazon India. Job responsibility:
• 1) Managing strategic seller accounts on the platform with two fold target of growing their business and making them profitable on Amazon India
• 2) Co-Owner of metrics like GMV, in-stocks, price competitiveness, selection, customer returns, seller performance and category performance for luggage and handbags category
• 3) Making Amazon India most preferred destination for customers looking for luggage, handbags and shoes by bringing relevant selection through the network of sellers
• 4) Retaining sellers on Amazon India and making Amazon the most preferred marketplace for them
• Achievements:
• 1) Nurtured relationship with 65+ key sellers with annual turnover growth of 102% YoY (INR 50Cr+)
• 2) Launched and managed international brands like Ellehammer, Swiss Military and Kipling on Amazon resulting in overall business of more than INR 1 Cr through these brands
• 3) Built private labels like F gear, Fostelo, Leaderachi on Amazon. Currently, the annual business from these brands on Amazon is INR 10 Cr+

May 2014 – Jul 2014 · 2 mos · Mumbai Area, India

• Part of Ogilvy KAM team for Asian Paints and Hindustan Pencils Private limited. Following assignments were taken up during this period:
• 1) Asian Paints Ezycolour and Asian Paints Home Solutions marketing briefs for print media and in-store branding activities were delivered to the client successfully.
• 2) Conducted online surveys, customer interviews and retail partner interviews to understand customer psyche. The insights were used to optimise marketing campaigns

Dec 2013 – Dec 2013 · 0 mo · Mumbai Area, India

• Completed market research on changing consumer behaviour, especially of the Indian women through qualitative market research. Findings to be used in developing marketing strategies and marketing content.
• We came up with 22 insights which were used by the agency while planning marketing campaigns for women focused products like salt, water purifier, Tv serials etc.

Aug 2013 – Apr 2015 · 1 yr 8 mos · Vinod School Of Management, Indian Institute of Technology Kharagpur.

• Responsible for promoting Industry interaction and brand building activities for VGSoM, IIT Kharagpur. The work involved organising guest lectures by industry stalwarts, annual summits on trending business topics and participating in events like business college rankings etc.

Apr 2013 – Apr 2015 · 2 yrs · New Delhi Area, India

• India's Best Brains 2014 was a testing platform to identify talent from fresh pass outs of tier 2/3 colleges for our corporate partners without the need for them to visit those campuses.
• Made the go to market strategy for the entire event. Built a sales team of 80 campus ambassadors across the country who promoted this event via their network in relevant colleges. The sales team was supported by most frugal but effective ways of marketing which included social media marketing, email marketing, content marketing, online and offline activation. Against target participation of 3000 students, we registered 5000+ students for the event.
• Corporate were pitched to hire for entry level roles through this event. 5 Corporate including salesforce, Atos, eBay agreed to sponsor the event and sent representatives for judging the final round of the event.
• Post the event, 5 students got on-spot internship offers.
• The initiative was operational for two years and finally had to be shut down due to lack of a good team. The overall venture did register a net profit.

Jul 2011 – Jul 2013 · 2 yrs · Hyderabad, Telangana, India

• Supervised maintenance activities of 500+ engineering equipment's (reactor, gear box, pumps, centrifuges) in 15 production blocks in pharmaceutical manufacturing unit.
• Managed a team of 10 technicians and 25 contract workers along with taking ownership of workshop operations.
• Brought down engineering workshop cost by below activities -
• a) Prepared list of priority spares and their buffer stock requirement resulting in maintenance lead time reduction of centrifuges from 48 hours to 6 hours
• b) Repair and re-use spare parts in less critical operations instead of replacing with new ones