Jun 2022 – Present · 4 yrs

• Drove GMS growth for a ₹50–60 Cr annual jewelry portfolio, achieving 25-35% YoY growth through strategic assortment, pricing, and marketing interventions. Owned end-to-end P&L metrics, analyzing profitability levers (ASP, funding, fees) and executing actions to improve margins. Led assortment expansion by identifying white space opportunities, onboarding new selection, and increasing GMV by 13%. Collaborated with Instock and supply chain teams to improve forecast accuracy and PO automation, maintaining <2% out-of-stock rates and driving availability. Enhanced delivery promise by maintaining Regional Instock (RIS) >70%, improving customer experience and regional availability. Managed key business inputs including clicks, conversion, ASP, and returns, driving continuous improvement in brand performance. Partnered with vendors to develop joint business plans aligned on growth targets, inventory planning, and marketing budgets. Used Excel, SQL, and Tableau to conduct deep competitor and pricing analysis, reducing price gaps while preserving category profitability. Optimized PDPs and A+ content, audited catalog health, and improved discoverability through backend keyword tuning and SEO enhancements. Conducting weekly/monthly business reviews (WBRs/MBRs) with actionable insights on revenue, traffic, conversion, and customer returns. Drove a ~10% AMS adoption rate across brands’ GMS, designing efficient Sponsored Ads campaigns while maintaining 20–25% ACOS. Worked closely with marketing teams to plan visibility campaigns during BAU and events, increasing share of voice and traffic. Program-managed Amazon’s ‘Deals’ program for the Jewelry category for 2 years — ensured accurate go-lives, pricing alignment, and event readiness. Ensured brand participation in strategic promotions (Deals, Coupons, etc.) during peak events, driving visibility and incremental GMS.

Jun 2022 – May 2026 · 3 yrs 11 mos