Jun 2021 – Aug 2022 · 1 yr 2 mos · Singapore

Oct 2018 – Jun 2021 · 2 yrs 8 mos · Singapore

Oct 2018 – Jun 2021 · 2 yrs 8 mos · Singapore

Jun 2016 – Oct 2018 · 2 yrs 4 mos · Singapore

• Responsible for planning, executing, and reporting on marketing initiatives that deliver value to our clients and business.
• Support the global marketing team building email campaigns and landing pages that drive results
• Develop a campaign QA process to ensure accurate campaign execution
• Lead communication planning through the maintenance and management of a global communication calendar
• Act as project manager on programs to manage execution and deployment for timeliness, accuracy and effectiveness
• Generate reports on programs, analyze programs in detail to monitor performance and identify opportunities for improvement.

Mar 2015 – Jun 2016 · 1 yr 3 mos · Singapore

• Responsible for implementing timely, high-quality text and HTML email production for leading branded companies in a team-based environment. I'm are also responsible for day-to-day management of client campaigns with respect to timelines, responding to client questions and working with other areas of Acxiom to ensure client campaigns are executed in a timely and accurate manner. Worked for clients such as FedEx, HP and Coach to execute their campaigns.

Dec 2010 – Nov 2014 · 3 yrs 11 mos · Singapore

• Role: Digital Marketing Lead
• Setting up of email campaigns on Marketo
• Creating marketing campaigns on SalesForce
• Analysing and reporting on campaign performance
• Keeping track of the Marketing calendar for the Marketing Team
• Working closely with the Creative Lead to come out with new ideas on how to improve campaign landing pages and emails to drive more leads
• Assisting the Marketing Head in organizing interviews to create contents for marketing
• In-charge of creating the marketing timeline for events and campaigns
• Role: Software Development & Training
• Working closely with the Project Managers to deliver the implementation works for Asia Pacific regions (Singapore, Australia, New Zealand and Philippines)
• Involved in the career portal development for AllianzRe, Carlson Rezidor Hotel Group, Singapore Airlines and many more.
• Worked on close to 95 implementation projects
• Prepared a customised training documentation for the client
• Trained clients on using the customized portal including basic HTML, CSS and Javascript
• Trained new employees in the Philippines on the how to do portal implementation
• Trained the Marketing Manager on using Marketo and SalesForce
• Role: Sales Support
• Generate reports on SalesForce for the Sales team
• Create a sales dashboard to allow the Sales team to have an overview on contacts and leads
• Develop the demo portals for the Sales team on the various products

Mar 2009 – Dec 2010 · 1 yr 9 mos