Feb 2021 – Jan 2023 · 1 yr 11 mos · Gurugram, Haryana, India · On-site

• Industry expert and point of reference externally for E-Commerce industry
• Drive business growth for clients via actionable insights and boosting digitaltransformation initiatives
• Manage relationship with different levels inside clients' organizations from C-level to
• their teams to influence the outcomes
• Work cross-functionally with In-Market teams, Global Regions, Business Operations,
• Platform, Measurement/Metrics, and Product Marketing to optimize and scale
• industry efforts.
• Guide and develop powerful narratives to demonstrate Meta's value to marketers for
• e-commerce and their various business units.
• Key Accomplishments:
• Exceeded Sales targets quarter over quarter
• Q2 2021 -117%
• Q3 2021 - 106%
• Q4 2021 - 128%
• Q1 2022 - 95%
• Q3 2022 - 142%
• Q4 2022 - 105%

Sep 2019 – Jan 2021 · 1 yr 4 mos

• Criteo (CRTO on NASDAQ, HQ in Paris) operates as a global advertising technology company with ~3000 employees across 30 countries. It specializes in digital performance marketing. Its solution is comprised of the Criteo engine, data assets, access to display advertising inventory and publisher platforms. Advertisers use Criteo to enhance user engagement by activating new users, retaining existing users and converting existing users.
• At Criteo, my responsibility is to:
• Define & implement the commercial strategy for getting new enterprise accounts, growing the existing accounts and aligning global guidelines with local needs
• Hire, coach and mentor a team of 5 Account Strategists and Sales Managers to build a high-performance unit
• Help CMOs build, execute effective campaigns and measure results resulting in renewed and increasing advertising revenue for Criteo
• Liaise with cross functional leaders of Marketing, Legal, Recruitment, Finance, Operations and Tech teams to ensure that sales strategies are integrated and aligned with the overall country objectives
• Key Accomplishments:
• Promoted twice within the same year on account of excellent performance
• Exceeded revenue targets in the very first quarter of taking over the new role

Apr 2019 – Aug 2019 · 4 mos

• Manage portfolios of new large customer and enterprise clients to grow business through advance selling of full suite of Criteo solutions
• Develop and drive a GTM plan including researching, developing case studies and finding public speaking opportunities that are relevant to the industry
• Key Accomplishments:
• Signed 6 out of top 10 spenders of Q2’19
• Overachieved H1'19 Sales Target by 1.5 Times

Aug 2018 – Mar 2019 · 7 mos

• Develop long-standing customer relationships through consultative sales and effective account management
• Undertake negotiation of commercial and legal agreements for business continuity of existing clients and addition of new clients
• Key Accomplishment:
• Only one to exceeded sales targets by high margin quarter on quarter:
• Q4’17 200%
• Q1’18 192%
• Q2’18 160%
• Q4’18 200%

May 2017 – Aug 2018 · 1 yr 3 mos

• Prospect for and close 100% net new business and then transition closed business to Account Management teams to ensure retention of the relationship
• Work with a broad range of internal teams- marketing, legal, tech and analytics to support sales efforts
• Key Accomplishment:
• Opened many new verticals (Fin-Tech, Video Streaming, Food Delivery, Music Streaming and Healthcare) for Criteo India by devising complex solutions in collaboration with Tech and Strategy teams.

Jan 2016 – Apr 2017 · 1 yr 3 mos · Gurugram, Haryana, India

• Own the end-to-end partnership experience from inception, contract negotiation and execution
• Develop long-term strategic relationships with key partners at C-levels
• Initiating new partnerships and cracking new high revenue accounts
• Acting as a trusted adviser and bringing value to the partners
• Identify and up-sell incremental opportunities to partners
• Develop and execute on a strategic plan for the territory and create reliable forecasts
• Key Accomplishments:
• Scaled business to .54M in revenue up by 82% YoY
• Grew portfolio at ~3X the overall region growth

Sep 2014 – Dec 2015 · 1 yr 3 mos · Gurugram, Haryana, India

• Grow revenue by consultative sales, account management and strategic planning for the largest portfolio in India of around 1400 hotels spread across 130 cities
• Formulate and implement partner acquisition strategy for emerging tourist sectors across the Indian Subcontinent
• Coordinate with other Expedia teams to create and implement innovative business solutions aimed at building a strong market presence, merchandising and developing attractive value propositions
• Liaise with the analytics, marketing and operations teams for process improvement initiatives and cross-functional strategic projects
• Key Accomplishments:
• Grew portfolio at 60% YoY which was ~2X the region growth rate
• Added 748 new accounts which led to an incremental revenue of .15M in a single year

Nov 2012 – Aug 2014 · 1 yr 9 mos · Gurugram, Haryana, India

• Effectively consult with hotel partners to secure the most competitive rates and highest inventory availability for Expedia channels using data analysis skills.
• Aid in business development with the acquisition of new properties and renewals.
• Lead adhoc projects for gathering information regarding Expedia's competition in a market, implementation of new systems, work processes and adoption of new initiatives.

Aug 2011 – Oct 2012 · 1 yr 2 mos · Gurugram, Haryana, India

• Led a team of ten Sr. Business Analyst/Business analysts in a techno functional role
• Drive projects for improving process efficiencies by analyzing user-data and historical transactions
• Present reports defining project progress, problems and solutions to the senior management

Jan 2010 – Jul 2011 · 1 yr 6 mos · Gurugram, Haryana, India

• Member of the core technology team providing technical and domain expertise to one of the largest brands in business travel
• Involved in all stages of the project life-cycle from business case development through implementation and support