Vitali Shvarz

Director of Engineering

Germany14 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Delivered €100M+ in incremental revenue.
  • Led cross-domain programs generating €15–25M annually.
  • Drove modernization enabling €47.3M revenue over three years.
Stackforce AI infers this person is a SaaS and E-Commerce expert with strong leadership in engineering and product development.

Contact

Skills

Core Skills

E-commerceProject ManagementEngineering LeadershipE-commerce PlatformsTechnical StrategyTeam Leadership

Other Skills

Stakeholder ManagementOrganization SkillsAdvertisingSupply Chain ManagementStrategic PlanningCommunicationLogistics ManagementResource AllocationCross-Functional CollaborationProblem SolvingOPEXBudgeting and Resource AllocationCloud ComputingTeam MotivationExperimentation

About

Engineering leader with over a decade of experience delivering measurable business impact through technology. I specialize in building scalable platforms, leading cross-functional teams, and translating technical strategy into revenue growth. Across multiple initiatives, I have contributed €100M+ in incremental revenue. Selected achievements: - Flexible delivery initiatives (logistics & e-commerce): Led a cross-domain program spanning eight engineering teams, generating €15–25M in annual incremental revenue and laying the groundwork for a second phase projected to deliver €42M YoY. - Core system modernization: Drove a full rewrite of a high-traffic, customer-facing system, enabling faster experimentation, reducing technical debt, and delivering €47.3M in incremental revenue over three years. - Strategic roadmapping & execution: Defined and executed a multi-year roadmap that accelerated delivery and closed execution gaps, resulting in €67M in realized revenue and reversing a previously projected €32M shortfall. My focus is on simplifying complex systems, building high-performing teams, and creating clear execution models that connect engineering decisions to business outcomes. I emphasize mentorship, continuous improvement, and long-term impact to help teams deliver consistently at scale.

Experience

14 yrs 2 mos
Total Experience
1 yr 10 mos
Average Tenure
4 yrs 10 mos
Current Experience

Hellofresh

2 roles

Associate Director of Engineering

Promoted

Jan 2025Present · 1 yr 5 mos · Berlin, Germany

  • Delivering initiatives contributing to €265M in revenue impact (2021–2024) through experimentation strategy, platform modernization, and cross-functional leadership across Conversions.
  • Accountable for the end-to-end Checkout and Conversion experience across multiple brands and international markets, including ownership of technical real estate, reliability, experimentation enablement, and risk manage- ment for revenue-critical flows.
  • Defined and formalized Technical Real Estate ownership across the Conversions domain, clarifying responsibilities for frontend, backend, and platform components to reduce cognitive load, improve reliability, and enable scalable experimentation.
  • Led a data-driven quality and risk assessment across Conversions, analyzing E2E and feature test coverage across brands and markets to identify critical gaps and prioritize reliability investments at scale.
Stakeholder ManagementOrganization SkillsE-CommerceProject ManagementAdvertisingSupply Chain Management+4

Engineering Lead

Aug 2021Jan 2025 · 3 yrs 5 mos · Berlin, Germany

  • Led cross-functional incident investigations and high-severity issue mitigation for revenue-critical flows, coordi- nating engineering, product, and operations to restore service quickly and prevent recurrence.
  • Led cross-functional experiments and feature rollouts, contributing to €58M revenue impact across 2021–2022 through improved conversion and checkout performance.
  • Managed and developed an 11-person engineering team; supported promotions (1 EM, 2 Staff, 2 Senior, 1 Mid) and increased deliverability from €6.6M (2021) to €33.6M (2023) through stronger execution practices and ownership.
  • Led the end-to-end launch of Next-Day Delivery, aligning 8+ product and operations teams; delivered €42M incremental revenue by redesigning checkout logic, delivery eligibility, and backend integrations.
  • Led automation of manual dependency management (Node.js + GitHub Actions), reducing effort by 90% and eliminating recurring pipeline failures; adopted across the engineering organization.
  • Standardized on-call and SLO practices and implemented user-journey monitoring (OpsGenie, Honeycomb, Kubernetes), reducing Change Failure Rate by 5% and Time to Restore by 35%.
Cross-Functional CollaborationProblem SolvingStakeholder ManagementOPEXBudgeting and Resource AllocationE-commerce Platforms+18

Dr. oetker

Engineering Manager

Jan 2020Jul 2021 · 1 yr 6 mos · Berlin Metropolitan Area

  • Led two engineering teams building a mission-critical e-commerce platform using TypeScript, React, Docker, Kubernetes, and Azure.
  • Initiated and implemented an engineering performance evaluation process across the tech organization, increas- ing engagement from 40% to 75%.
  • Implemented coding policies and standards for web development (TDD, TypeScript, test coverage, linting), resulting in 100% test coverage and a 75% reduction in bug reports (from 3.5 per sprint to 2).
  • Implemented CI/CD incorporating Kubernetes, GitHub Actions, Octopus, and Azure, enabling live feature testing in the production environment.
  • Acted as interim Product Owner for 4 months, defining customer and tech requirements, authoring user stories and tech strategy
Strategic PlanningAgile Methodologies (Scrum, Kanban)Scalable System ArchitectureBudgeting and Resource AllocationE-commerce PlatformsSystem Performance Optimization+16

Uberall

2 roles

Engineering Team Lead

Promoted

Dec 2018Dec 2019 · 1 yr · Berlin Metropolitan Area

  • Oversaw a cross-functional team of 6 engineers , shaping the technical strategy and execution of high-impact features across React, Redux, ES6+, and Backbone. Established stronger delivery standards and prioritization practices, which elevated customer satisfaction among key enterprise clients and improved overall product sta- bility.
  • Built a high-performance engineering culture through structured coaching frameworks and career progres- sion plans. Mentored three engineers to promotion and increased team throughput by 39%, raising delivery velocity from 33 to 46 story points per sprint while maintaining quality and predictability.
  • Defined and drove OKRs that strengthened platform reliability, establishing quality gates and release gov- ernance that reduced Change Failure Rate by 300%, cutting bugs per release from 4 to 1 and significantly improving operational excellence.
  • Led a strategic technical debt reduction program , introducing measurable engineering health metrics via SonarQube and embedding them into team rituals. This initiative increased automated test coverage from 33% to 77% and improved long-term maintainability and delivery confidence.
Stakeholder ManagementPerformance ManagementOrganization SkillsEngineering LeadershipTechnical StrategyAdvertising+5

Frontend Developer

Sep 2017Dec 2018 · 1 yr 3 mos · Berlin Metropolitan Area

Web DevelopmentMobile Application DevelopmentCommunication

Deopware

Frontend Developer

Jul 2017Jan 2019 · 1 yr 6 mos · Berlin Metropolitan Area

  • During my part-time engagement Deopware startup, I played a key role in crafting and enhancing the web user interface for warehouse planning software.
Web DevelopmentCommunication

Mobisys gmbh

Full Stack Engineer

May 2016Aug 2017 · 1 yr 3 mos · Walldorf Baden-Württemberg

  • Led the end-to-end development of a dynamic application builder, delivering a WYSIWYG Windows-based tool that enabled non-technical users to create applications autonomously and significantly improved the overall customer experience.
  • Designed and implemented the application’s core configuration engine , translating XML-defined schemas into a fully functional Cordova-wrapped web application, enabling rapid, scalable multi-platform deployment.
  • Built a library of dynamic, configuration-driven web components, using XML to define UI and behavior. This architecture greatly increased product flexibility, reduced development effort for new apps, and improved usability for enterprise customers.
Web DevelopmentMobile Application DevelopmentCommunication

Ladbrokes coral

2 roles

Lead Software Engineer

Promoted

Feb 2016May 2016 · 3 mos

  • Led a team of 5 front-end engineers in delivering real-time pricing infrastructure for a high-traffic web betting platform. The live-price updates feature significantly enhanced real-time customer experience and increased user engagement by 20%, as measured by Google Analytics.
  • Owned the end-to-end design and implementation of the core “BetSlip” feature, working closely with product and trading teams to define requirements and deliver iteratively. This initiative strengthened the platform’s conversion funnel and unlocked £10M in incremental revenue.
  • Drove the architecture and delivery of the SportsBook experience, implementing high-performance display, filtering, and sorting capabilities using JavaScript and React. These improvements elevated platform usability and boosted engagement by 20%, based on Google Analytics insights.
Team LeadershipStakeholder ManagementCross-team CollaborationEngineering LeadershipTeam Building and MentorshipCommunication+2

Front-end Software Engineer

Feb 2015May 2016 · 1 yr 3 mos

Node.jsJavaScriptAngularJSAdvertisingCommunication

Self employed

Web Developer

Oct 2014Oct 2015 · 1 yr · Lviv

  • Led cross-functional team of freelance designers and developers in crafting and executing website projects, resulting in improved client satisfaction and repeat business; utilized Agile methodologies and modern web technologies.
  • Designed and developed multiple high-performance websites using JavaScript, Angular-1, PHP, MySQL.
  • Developed a user-friendly CMS system using PHP, MySQL, and JavaScript, improving website management efficiency and enhancing user experience.
Cross-functional Team LeadershipEngineering LeadershipTechnical StrategyCommunicationProject and Program ManagementBusiness Strategy

Madeit inc

Web Hosting Support Engineer

May 2012Jan 2014 · 1 yr 8 mos

  • As support engineer i provided comprehensive technical customer support, spanning both first and second levels, addressing issues and inquiries related to Joomla, Wordpress, Drupal, and other CMS platforms, while also managing website migrations, domain renewals, and troubleshooting diverse web-hosting concerns, including Emailing, DNS, SSL certificates, among others. Additionally, I actively pursued potential sales leads and engaged in web-hosting marketing activities to expand clientele and ensure smooth operation of hosting services.
Web HostingCloud ComputingTechnical SupportCommunicationCustomer Service

Volia

Network Engineer

Mar 2011Apr 2012 · 1 yr 1 mo · Lviv

  • As a network engineer, I undertook responsibilities that included network building and maintenance, troubleshooting hardware and software issues, managing virus protection and email applications, designing and testing networking software and hardware, strategizing sales areas and goals, analyzing sales statistics, and overseeing the recruitment, training, and leadership of network technicians.
SSL CertificatesCommunicationComputer NetworkingNetwork Services

Education

Lviv Polytechnic National University

Master of Computer Science — Computer Sciences and IT

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